Modern Australian

Australian Online Gaming Market - The Numbers

  • Written by News Feature Team


All forms of mobile gaming entertainment is currently enjoying a boom across Australia, with astonish rates of growth in both terms of usage and revenue generated. This is the case for skill based games as well as apps that link to casino style websites too, and must be attributed to the improving status of the broadband communication network as well as the increasing use of smartphone technology. Indeed Australia has long struggled to deliver a broadband that matches that found in many other western countries, but thanks to improvements in infrastructure, data speeds and public wifi things are looking ever brighter for the future.

 

In this article we'll take a look at some of the most significant trends in the numbers related to the Australian online gaming market. Most of the currently published data stems from 2014-2015, and unless otherwise noted assume this to be the most up to date information at time of writing.

 

A 20% Market Increase Between 2013-2014

 

We can expect this trend to have easily continued and likely increased over the last year too, but this data stands out in importance as it really does herald the widespread increase in the use of smartphones for playing online games. This is not only because of the increased available of the devices themselves, but just as importantly also the quality and ease of delivery of the games themselves. To put it simply, Australians are getting much more interested in online gaming.

 

Digital Sales Have Overtaken Retail Sales

 

2014 also saw digital purchases overtake physical purchases for the very first time, with electronic sales accounting for $1.248bn ahead of retail's $1.214bn. In a similar manner related to the general growth and expansion of the market as a whole, this margin will have considerably widened over the last couple of years. These figures also only account for app-based gaming purchases (both core games and in-play enhancements), and do not take into account gaming wagers via online casino or slot style providers.

 

56% Year On Year Growth In Gaming Downloads

 

If any further evidence was needed to imply that online is the future of gaming, the year on year figures between 2013-2014 show this staggering increase in the use of electronic means of delivering gaming content. Technology will once more have played a major role in this, with the increasing use of tablets and large screen smartphones which also incorporate higher graphical and processing performance. The accessibility of such games - obviously not requiring a console or high performance PC to enjoy - has also likely fueled this trend, while also opening up gaming to previously underdeveloped age/gender demographics.

 

Online Wagering Is In Trend With Other Sectors

 

The ever growing frequency with which people place their wagers online rather than via more traditional means is almost exactly in line with the growing incidence of people performing general shopping online. It falls very close in line with increases in retail and services being bought online rather than in traditional b'bricks and mortar' format.

 

Nearly $2 in $3 Wagered Online Goes Overseas

 

Astonishingly Australians generally continue to wager much more via overseas betting exchanges than they do with domestic based gaming services. This is despite there being over 2300 sites online accessible to Australians, and can be attributed particularly to restrictive regulations concerning in-play betting - which is one of the largest growing sectors of online gaming worldwide.

 

These selected statistics go to show that the Australian online gaming sector is on the whole in excellent health and shows no signs whatsoever of slowing down or peaking in the near future. Should amendments be made to the overly restrictive and considerably outdated Interactive Gambling Act 2001 then this format of online wagering will likely grow faster and deliver much more taxation revenue too.

ENTERTAINMENT

Groundwater Country Music Festival

The Groundwater Country Music Festival (formerly Broadbeach Country Music Festival) is keeping the Gold Coast entertainment heat on – and its diverse line-up is sure to attract far more than...

The Imperial Hotel Launch Party Re-Excites Sydney!

Within the Quaint historical mid streets of Sydney’s inner city suburb Erskenville comes a great grandiose extravaganza launch of the Imperial hotel. Since 1983 The Imperial has been illustrated as an...

Who will make the A-League Finals?

The A-League Finals race is heating up with just a month to go of the regular season. With only eight points separating third and eighth place, it’s going to be...

INTERGENERATIONAL TRIVIA @ The Lady Hampshire

Just dropping by to let you know about a Sydney local ladies night coming up on 13th March! It's been happening regularly at the Lady Hampshire pub in Camperdown and...

Audible releases WEST CORK, an original true crime series

AUDIBLE RELEASES WEST CORK, AN ORIGINAL TRUE CRIME SERIES ABOUT IRELAND’S MOST NOTORIOUS UNSOLVED MURDER   ALL THIRTEEN REVELATORY EPISODES AVAILABLE TO LISTENERS NOW, ONLY ON AUDIBLE Audible.com.au, the Australian arm of the...

SANTANA RODRIGUEZ Producer & Host “Shaping Up With Santana”

Bringing unbridled passion, soulful creativity and dynamic leadership to her multitude of endeavors over the years, Santana Rodriguez has impacted thousands of lives as a fitness champion, international print magazine...

Popular articles from Modern Australian

How to Dress Your Baby BumpSurviving Moving House: The Ultimate ChecklistNatural Ways to Deal with Sore MusclesEasy Ways to Earn Extra Money on the SideProduct of the Year (POY) 2019 winnersClick Frenzy's Ironshopper winner More People Want a Sparkling Smile for the Festive SeasonUBank Increases Term Deposit Rates: What That Means for Aussie Savers?Bosses Must Address Their Mental Health for Personal and Business Success4 Things to Expect During Your Trichology ConsultationHappy Adoption: Frequently Asked Questions about Adopting6 Ways You Can Help Others that Will Advance Your CareerTop 6 Stylish Loft Conversions That Will Transform Your AtticThree Reasons Your Home Needs OneRose Smith Absolute Soul Secrets