Modern Australian



PARKROYAL Hotels & Resorts Partners Technology Start-Up Townske

  • Written by Yvonne Kong



Travellers want to travel like a local and are increasingly seeking authentic experiences in the destinations they visit. By leveraging technology disruption in the hospitality space, PARKROYAL Hotels & Resorts has added further depth to its 'local connection' brand positioning to resonate even more with its travel-savvy guests. In a first-mover partnership, PARKROYAL has collaborated with technology start-up Townske to launch PARKROYAL Picks, the brand's first mobile application which offers access to more than 1,000 beautifully curated guides in the cities which PARKROYAL has a presence in. 

From the vibrancy of Sydney and Singapore to the cultural diversity of Saigon and Yangon to the culinary delights of Penang and Kuala Lumpur, these curated guides have been handpicked (hence the name, “Picks”) by the most passionate of travellers and locals, as well as the hotels' concierge, who love the city they live in. Accessible on the PARKROYAL Hotels & Resorts website (parkroyalhotels.com) and available as a complimentary download on iOS and Android devices, each guide is a unique compilation of useful tips, hidden gems and best-kept secrets that only locals know – from the latest bars and the most Instagram worthy cafes to quaint little side streets and not-to-be-missed dining experiences – presented in a clean, visually stunning format.

Designed to support the hotel concierge, PARKROYAL Picks (parkroyalhotels.com/picks) also recommends nearby places based on location, which is a particularly useful feature for planning a trip and navigating the local area, as PARKROYAL guests can create a list of saved places to refer to while on the go, drawing from guides such as “Things to Do When it Gets Dark in Singapore” and “Sydney's Perfect Picnic Spots” to the “Best Seafood Restaurants in Penang”.

Kevin Croley, Senior Vice President, Marketing, Pan Pacific Hotels Group, said, “We are constantly looking for new ways to strengthen the connection between our guests and the local community by connecting them with authentic experiences. We are delighted to partner Townske in this first-mover collaboration between a technology start-up and hospitality group to launch an innovative product which taps into the sharing economy to offer truly local experiences at our premium hotels, resorts, and serviced suites. Our brand promise of being “a trusted local companion” is perfectly aligned with Townske's mission to empower travellers with truly amazing experiences that only the locals know about.”

Named one of five “Australian Start-ups to Watch” by Business Insider, and featured on Huffington Post Australia as one of the “Best Travel Apps for a Seamless, Stress-Free Holiday”, Townske allows users to explore any city in the world by following the mini-guides of like-minded travellers.

“The new generation of travellers are demanding community-driven, authentic experiences that appeal to their interests. The old ways of offering concierge just don't work for them. With digital disruption assured in the hotel industry, PARKROYAL Hotels & Resorts is taking a forward-thinking approach in this partnership with Townske. Now PARKROYAL can offer all the benefits of a full-service hotel and also provide their guests with hyperlocal experiences that will help build guest loyalty and retention,” said Daniel Clark, Townske Co-Founder and CEO.  

For vacation and holiday adventure options visit HolidayCentre.com

About PARKROYAL Hotels & Resorts

PARKROYAL Hotels & Resorts is a collection of 15 comfortable leisure and business hotels, resorts and serviced suites (including those under development) located in gateway cities across Australia, Indonesia, Malaysia, Myanmar, Singapore and Vietnam. Each PARKROYAL reflects the spirit and individuality of its location through creative touches, authentic tastes and local connections. Whether you are travelling for business, leisure, or even with the family, each PARKROYAL hotel and resort is designed so you can work in connected comfort, or relax in soothing surrounds. PARKROYAL Hotels & Resorts is a member of the Global Hotel Alliance, the world's largest alliance of independent hotel brands. For more information, visit parkroyalhotels.com.

About Townske

Townske.com is a social publishing platform focusing on city discovery. Townske is based in Sydney and operates globally. Townske.com was launched in June 2015 and the Townske iPhone app was launched in late November 2015. Townske enables anyone to create, share and discover visual city guides for any city in the world. Whilst browsing the platform, users can like guides and places that they recommend to other users. Users that are planning a trip can create a list of saved places and guides that they can reference whilst travelling. At present Townske counts over 5,500 city guides published across 143 countries in 1,511 cities worldwide. Collectively, Townske city guides have already been viewed 3,258,000 times. Townske was co-founded by Daniel Clark and Joe Vuong.

About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world´s largest alliance of independent hotel brands. GHA currently includes brands such as Alila, Anantara, Art Series, AVANI, Corinthia, Doyle Collection, First, GLO, Individual Collection, Kempinski, Leela, Lungarno Collection, Marco Polo, Meritage Collection, Meydan, Mokara, Omni, Pan Pacific, PARKROYAL, Per AQUUM, QT, Rydges, Rixos, Shaza, Tangram, Thon, Tivoli and Ultratravel Collection encompassing over 550 upscale and luxury hotels with over 110,000 rooms in 76 different countries.

Holidays & Travel

Important Considerations When Choosing Broome Accommodation

Broome is a fantastic place for visitors of all ages. Whether you want to lounge on the golden sands of Cable beach or take the kids to learn something new...

A tour guide to Melbourne

Welcome to the second most populous city in Australia with its beautiful sites and amazing scenery. Melbourne has been identified in so many spheres as one of the most livable...

Top 5 Places to Visit in Australia

The sheer, breathtaking expanse of the Australian continent is a thing of beauty. The vast landmass is actually packed with awe-inspiring landmarks to see and countless blood-pumping activities to partake...

Adhari Park: Why is it one of the must-visit sites in Bahrain?

Despite its small area that does not exceed the 1,000 square kilometers mark, the Kingdom of Bahrain is known for being rich of touristic sites and attractions. Bahrain comprises destinations...

Exciting Off Road Adventures In Western Australia

Western Australia has long been a top destination for off roading enthusiasts from all across the world. One look at some of the top off road destinations on offer in...

Things to Do and See in Ballina, Australia

The intricate coastline of New South Wales is renowned for its sumptuous, decadent beaches, hidden resorts and secret camping spots. A long and slow ride down the winding highway that...

Guide to Travel Necessities for 2018

Sure, it sounds like quite an adventure to hit an open road with nothing but a one-way ticket and an open mind, but the harsh reality is – you won’t...

Top Sightseeing Spots in New Zealand

New Zealand is one of the most fascinating locations for anyone to visit in the world. After all, it’s a place with a variety of unique landscapes, but it isn’t...

Must-Pack Items for a Travel Blogging Boss

As a travel blogger, you get to see and explore so many wonderful destinations and meet various interesting people, but before you embark on a new adventure you need to...

Popular articles from Modern Australian

Why you should hire equipment for your next party or eventLiving life without fearFive Trends That Will Transform Beauty Moving home is always complicated but even more challenging in SydneyWhy Chocolate Can Be Good For YouHow to Choose the Right Wedding SuitTop 5 Non-Surgical Cosmetic Procedures for Men in 20192019’s Unforgettable Valentine’s Day Ideas In SydneyFashion Trends to Know in 2019David Lennon:   Five reasons to get your car loan sorted before visiting a dealership5 Sleep-Friendly Bedroom Tips for Career WomenTop 5 Car Finance TipsAustralian Bathroom Design Trends for the Upcoming Season6 Signs it’s Time to Consider Laser Tattoo RemovalLocal Moving Checklist