Modern Australian Magazine

Newly launched EyeHealth1st unites the majority of Australia’s independent optometrists

  • Written by Justin Kelly


The outlook for our eye health is grim. By 2020, more than 800,000 Australians are expected to experience vision loss or blindness (source: www.visioninitiative.org.au).

But experts say 90 per cent of vision loss is preventable or treatable with early detection.

EyeHealth1st.com.au (powered by MyHealth1st) is looking to prompt more Australians to get their eyes checked before it’s too late with today’s launch of a national early intervention campaign that aims to reach five million Australians every month.

EyeHealth1st turns the nation’s eye health into a community effort, aggregating the nation’s independent optometrists together into a dedicated online education and booking platform. Users can quickly and easily find local and trusted eye health specialists – often with same-day availability. Booking an appointment only takes a couple of clicks or swipes from any internet-connected device.

Jeremy Richards, a Melbourne-based optometrist with more than 20 years’ experience, said: “The scary truth is that by the time eye disease symptoms start to appear, it may be too late to prevent permanent damage to your vision. Australians aged 40 and above may not realise that they are at higher risk of developing an eye disease. A simple eye health check every two years should be a regular and essential part of every person’s healthcare routine, just like regular check-ups with a GP and dentist.”

“Independent optometrists offer a huge value to their communities with their focus on building ongoing relationships with patients and their families. As you get older, it becomes more important than ever to have the same trusted healthcare providers who can give you a personalised and consistent level of care.”

Klaus Bartosch, managing director and co-founder of MyHealth1st, said the national campaign was tackling the two main reasons Australians don’t take better care of their eyes: a lack of education and apathy.

“EyeHealth1st is going to drive greater awareness around the importance of regular eye health checks and early detection through a multichannel marketing and public awareness campaign. This will be heavily supported by the new EyeHealth1st online directory, which helps Australians find and book appointments 24/7 with available optometrists in their neighbourhoods – virtually eliminating the friction when it comes to booking appointments. The days of having to ring around to multiple optometrists during business hours is over.”

“This campaign is about improving the health of the eye. It’s about prevention and early detection. Most people would agree that sight is their most important sense. So we mustn’t lose sight of what’s important.”

“We know and understand the importance of oral health by the time we are teenagers. We want every Australian to think about eye health the same way – and it becomes critically important in people over 40 years of age. The best way to get your eyes checked is through one of the thousands of qualified independent optometrists in Australia on EyeHealth1st.com.au.”

EyeHealth1st.com.au is a sister site to MyHealth1st, the online healthcare appointment booking service that started six years ago to make it easier for Australians to find and book medical appointments with their preferred providers. Already, over eight million users have booked appointments with broad range of health professionals like doctors, dentists, optometrists, physiotherapists.

MyHealth1st has rapidly become Australia’s number one independent optometry online appointments directory, which has made it possible for the company behind the platform, ASX-listed 1st Group Ltd, to launch EyeHealth1st: a major national early intervention campaign supported by independent optometrists on the MyHealth1st platform and industry partners including Glaucoma Australia and Optometry Giving Sight.

“EyeHealth1st will give a bigger voice to the army of independent optometrists in Australia who are our community’s experts on eye health. These practitioners have been quietly serving our suburbs with a higher level of personalisation and care that simply isn’t offered by larger competitors. By bringing this cohort of eye health experts together, we’re working to help eradicate the problem of preventable vision loss in Australia for good for our growing aging population,” added Mr Bartosch.

About 1ST Group Limited

1st Group is an ASX listed digital health company building Australia’s leading health services portal, MyHealth1st.com.au, Australia’s online pet service portal PetYeti.com.au and corporate and government solutions platform GoBookings.com. These integrated platforms provide an easy to use online search and appointment booking service and offer a range of value-added apps and services that facilitate digital patient and customer engagement. We improve lives by connecting consumers to a variety of healthcare services and information anytime, anywhere, so they can get well sooner and stay well longer. To find out more visit 1stGrp.com, MyHealth1st.com.au, PetYeti.com.au and GoBookings.com.

Klaus Bartosch


Klaus Bartosch

 

Australia Today

Scott Morrison hails 'miracle' as Coalition snatches unexpected victory

Michelle Grattan, Professorial Fellow, University of Canberra

The Coalition has been re-elected in a shock result in which Labor lost seats in Queensland, Tasmania and NSW and failed to make more than minimal gains nationally.But former prime minister Tony Abbott has been routed in Warringah, defeated by high profile independent Zali Steggall, after a bitter c...

Coalition likely to win election in Trump-like upset, but Abbott loses Warringah

Adrian Beaumont, Honorary Associate, School of Mathematics and Statistics, University of Melbourne

Against expectations, Scott Morrison has led the Coalition government back to power.Wes Mountain/The Conversation, CC BY-NDWith 57% of votes counted in the election, the ABC is projecting that the Coalition will win 74 of the 151 seats, to 66 for Labor and six crossbenchers. Six seats remain in do...

what we know about the results of Election 2019 so far

Emil Jeyaratnam, Data + Interactives Editor, The Conversation

As of 10.01pm Saturday, May 18 2019:...

Bob Hawke, the environmental PM, bequeathed a huge 'what if' on climate change

Marc Hudson, Researcher, University of Manchester, University of Manchester

Since the news broke of his passing, Bob Hawke has been feted as the “environmental prime minister”. From saving the Franklin River, to protecting Antarctica from mining, conservationists have praised his environmental legacy in the same way economists have lauded his financial reforms. ...

the social and demographic factors that influence your vote

Rob J Hyndman, Professor of Statistics, Monash University

Your income, type of work, where you were born, and other social and demographic factors influences your vote more than you may think.The Conversation / ShutterstockAustralia has changed in many ways over the past two decades. Rising house prices, country-wide improvements in education, an ageing po...

Bob Hawke was master of managing government

Michelle Grattan, Professorial Fellow, University of Canberra

It’s always easy to romanticise the past – in celebrating the prime ministership of Bob Hawke it is important to remember it had its peaks and troughs.Trouble marked many years – the fall of ministers, nasty spats between the PM and his treasurer – and it ended badly. After w...

Holidays & Travel

What to Do When Traveling From Australia to USA

Planning a trip to USA with your friends for the first time? Well, then you have miraculously landed at the right page. We have done all the homework to prepare...

5 Top Offbeat Things to do in Hong Kong

Hong Kong sure has some quirky attractions hidden up its sleeve. And if you are looking for some unusual sights and unique fun activities to experience, you won’t be disappointed...

Exploring Whakatane NZ

One of the most exciting road trips travelers can embark on is a motorhome hire new zealand journey. This unique and exciting country has it all when it comes to...

Important Considerations When Choosing Broome Accommodation

Broome is a fantastic place for visitors of all ages. Whether you want to lounge on the golden sands of Cable beach or take the kids to learn something new...

A tour guide to Melbourne

Welcome to the second most populous city in Australia with its beautiful sites and amazing scenery. Melbourne has been identified in so many spheres as one of the most livable...

Top 5 Places to Visit in Australia

The sheer, breathtaking expanse of the Australian continent is a thing of beauty. The vast landmass is actually packed with awe-inspiring landmarks to see and countless blood-pumping activities to partake...

Adhari Park: Why is it one of the must-visit sites in Bahrain?

Despite its small area that does not exceed the 1,000 square kilometers mark, the Kingdom of Bahrain is known for being rich of touristic sites and attractions. Bahrain comprises destinations...

Exciting Off Road Adventures In Western Australia

Western Australia has long been a top destination for off roading enthusiasts from all across the world. One look at some of the top off road destinations on offer in...

Things to Do and See in Ballina, Australia

The intricate coastline of New South Wales is renowned for its sumptuous, decadent beaches, hidden resorts and secret camping spots. A long and slow ride down the winding highway that...

Fashion & Beauty

Should you get a hair transplant in Turkey if your hair is grey?

The color of hair is a result of the pigment melanin which is made by special cells called melanocytes. The production of the pigment is largely genetically determined so you...

Marvelous Makeover - 5 Tips to Revitalize Your Look This Summer

The winter months can wreak havoc on your health and wellbeing. Your skin can dry out, your hair darkens and can go oily, and even your body changes as you...

The Gentleman’s Guide to Wearing Custom Ties

Ties are the finishing touch to your outfit and set you apart from the cloud. But with so many designs, patterns, and options to choose from, getting one that matches the...

5 unique ways to extract toxins from your body

City living can be great apart from all the environmental stresses that your skin is exposed to. Pollution, dirt’s and oils are constantly present no matter where we go so...

Modern Snapback Hats trending in Australia

Modern snapback hats are already the latest craze in the world of fashion, once again. They had ruled the roost way back in the 90s by becoming an indispensable part...

5 Tips Designed to Help Accentuate Your Hourglass Figure

Loving your body can be a difficult task at the age of social media. From the moment we wake up till we go to sleep, we’re constantly bombarded with photos...

Popular articles from Modern Australian

Best 4 Sassicaia Wine with Soothing Taste and AromaMarvelous Makeover - 5 Tips to Revitalize Your Look This SummerWhat to Expect When Recovering from Gynecomastia SurgeryClickClack Pantry Range | Helping Australians save time & moneyThe Gentleman’s Guide to Wearing Custom TiesGynecomastia – Understanding the Facts and Treatment OptionsIs Coffee Good for you10 Foods Which Reduce Blood Sugar Levels4 Unexpected Reasons Why You Could Be Losing Your HairWhat to Do When Traveling From Australia to USAWhat we should know about ‘nitric oxide’ and why we need more of itDownsizing: What Is Too Small?5 unique ways to extract toxins from your bodyThe Art Of Bell-RingingModern Snapback Hats trending in Australia