Modern Australian Magazine



Newly launched EyeHealth1st unites the majority of Australia’s independent optometrists

  • Written by Justin Kelly


The outlook for our eye health is grim. By 2020, more than 800,000 Australians are expected to experience vision loss or blindness (source: www.visioninitiative.org.au).

But experts say 90 per cent of vision loss is preventable or treatable with early detection.

EyeHealth1st.com.au (powered by MyHealth1st) is looking to prompt more Australians to get their eyes checked before it’s too late with today’s launch of a national early intervention campaign that aims to reach five million Australians every month.

EyeHealth1st turns the nation’s eye health into a community effort, aggregating the nation’s independent optometrists together into a dedicated online education and booking platform. Users can quickly and easily find local and trusted eye health specialists – often with same-day availability. Booking an appointment only takes a couple of clicks or swipes from any internet-connected device.

Jeremy Richards, a Melbourne-based optometrist with more than 20 years’ experience, said: “The scary truth is that by the time eye disease symptoms start to appear, it may be too late to prevent permanent damage to your vision. Australians aged 40 and above may not realise that they are at higher risk of developing an eye disease. A simple eye health check every two years should be a regular and essential part of every person’s healthcare routine, just like regular check-ups with a GP and dentist.”

“Independent optometrists offer a huge value to their communities with their focus on building ongoing relationships with patients and their families. As you get older, it becomes more important than ever to have the same trusted healthcare providers who can give you a personalised and consistent level of care.”

Klaus Bartosch, managing director and co-founder of MyHealth1st, said the national campaign was tackling the two main reasons Australians don’t take better care of their eyes: a lack of education and apathy.

“EyeHealth1st is going to drive greater awareness around the importance of regular eye health checks and early detection through a multichannel marketing and public awareness campaign. This will be heavily supported by the new EyeHealth1st online directory, which helps Australians find and book appointments 24/7 with available optometrists in their neighbourhoods – virtually eliminating the friction when it comes to booking appointments. The days of having to ring around to multiple optometrists during business hours is over.”

“This campaign is about improving the health of the eye. It’s about prevention and early detection. Most people would agree that sight is their most important sense. So we mustn’t lose sight of what’s important.”

“We know and understand the importance of oral health by the time we are teenagers. We want every Australian to think about eye health the same way – and it becomes critically important in people over 40 years of age. The best way to get your eyes checked is through one of the thousands of qualified independent optometrists in Australia on EyeHealth1st.com.au.”

EyeHealth1st.com.au is a sister site to MyHealth1st, the online healthcare appointment booking service that started six years ago to make it easier for Australians to find and book medical appointments with their preferred providers. Already, over eight million users have booked appointments with broad range of health professionals like doctors, dentists, optometrists, physiotherapists.

MyHealth1st has rapidly become Australia’s number one independent optometry online appointments directory, which has made it possible for the company behind the platform, ASX-listed 1st Group Ltd, to launch EyeHealth1st: a major national early intervention campaign supported by independent optometrists on the MyHealth1st platform and industry partners including Glaucoma Australia and Optometry Giving Sight.

“EyeHealth1st will give a bigger voice to the army of independent optometrists in Australia who are our community’s experts on eye health. These practitioners have been quietly serving our suburbs with a higher level of personalisation and care that simply isn’t offered by larger competitors. By bringing this cohort of eye health experts together, we’re working to help eradicate the problem of preventable vision loss in Australia for good for our growing aging population,” added Mr Bartosch.

About 1ST Group Limited

1st Group is an ASX listed digital health company building Australia’s leading health services portal, MyHealth1st.com.au, Australia’s online pet service portal PetYeti.com.au and corporate and government solutions platform GoBookings.com. These integrated platforms provide an easy to use online search and appointment booking service and offer a range of value-added apps and services that facilitate digital patient and customer engagement. We improve lives by connecting consumers to a variety of healthcare services and information anytime, anywhere, so they can get well sooner and stay well longer. To find out more visit 1stGrp.com, MyHealth1st.com.au, PetYeti.com.au and GoBookings.com.

Klaus Bartosch


Klaus Bartosch

 

Australia Today

Tips for Relocating Your House in Australia

News Company

Relocation Guide: Top 10 Tips for Relocating: Every year thousands of people move their homes to relocate to other cities, to new houses and apartments. Moving can be a big challenge for the individual, that’s why most people bring in a professional removalists when relocating their homes or bu...

Aussie parents are under pressure to buy their kids academic advantage too

Kellie Bousfield, Associate Head of School, School of Education, Charles Sturt University

Allegations of parents cheating and bribing top-tier universities in the US to secure their children’s admission have caused a media storm in recent weeks. Those indicted included members of the Hollywood elite. The US attorney said “there can be no separate college admissions system for...

why Commissioner Hayne wants mortgage brokers to charge fees

Kevin Davis, Research Director of Australian Centre for FInancial Studies and Professor of Finance at Melbourne and Monash Universities, Australian Centre for Financial Studies

Wes Mountain/The Conversation, CC BY-NDThe Royal Commission recommendation that mortgage broker commissions, currently paid by lenders, should be replaced by up-front fees paid by borrowers, has been controversial to say the least.Royal Commissioner Kenneth Hayne wanted to eliminate first the &ldquo...

Frydenberg should call a no-holds-barred inquiry into superannuation now, because Labor won't

Peter Martin, Visiting Fellow, Crawford School of Public Policy, Australian National University

The Coalition is running out of time to do worthwhile things.Facing overwhelming odds of defeat in the election due within weeks, one of its last throws of the dice should be to do something Labor would never do, but which is urgently needed and would set us on the right course for the future.It&rsq...

Missed something the doctor said? Recording your appointments gives you a chance to go back

Amelia Hyatt, Senior Researcher, Peter MacCallum Cancer Centre

It's often hard to comprehend complicated medical information from your doctor – particularly if you've just received bad news.From shutterstock.comYou’re in a consultation with your doctor and you’ve just been told you have cancer. You’re in shock, and find it difficult to t...

Holidays & Travel

5 Top Offbeat Things to do in Hong Kong

Hong Kong sure has some quirky attractions hidden up its sleeve. And if you are looking for some unusual sights and unique fun activities to experience, you won’t be disappointed...

Exploring Whakatane NZ

One of the most exciting road trips travelers can embark on is a motorhome hire new zealand journey. This unique and exciting country has it all when it comes to...

Important Considerations When Choosing Broome Accommodation

Broome is a fantastic place for visitors of all ages. Whether you want to lounge on the golden sands of Cable beach or take the kids to learn something new...

A tour guide to Melbourne

Welcome to the second most populous city in Australia with its beautiful sites and amazing scenery. Melbourne has been identified in so many spheres as one of the most livable...

Top 5 Places to Visit in Australia

The sheer, breathtaking expanse of the Australian continent is a thing of beauty. The vast landmass is actually packed with awe-inspiring landmarks to see and countless blood-pumping activities to partake...

Adhari Park: Why is it one of the must-visit sites in Bahrain?

Despite its small area that does not exceed the 1,000 square kilometers mark, the Kingdom of Bahrain is known for being rich of touristic sites and attractions. Bahrain comprises destinations...

Exciting Off Road Adventures In Western Australia

Western Australia has long been a top destination for off roading enthusiasts from all across the world. One look at some of the top off road destinations on offer in...

Things to Do and See in Ballina, Australia

The intricate coastline of New South Wales is renowned for its sumptuous, decadent beaches, hidden resorts and secret camping spots. A long and slow ride down the winding highway that...

Guide to Travel Necessities for 2018

Sure, it sounds like quite an adventure to hit an open road with nothing but a one-way ticket and an open mind, but the harsh reality is – you won’t...

Fashion & Beauty

Early Bird Fall Fashion Trends

Why should you wait for everyone else to discover the hottest trends for the season when you can be the one to do so? If you are searching for fashion...

5 Shaving Mistakes Most Men Make

Even though you’ve been shaving for your years, you may not have realised that you’re making some common mistakes. Perfecting the art of shaving will help your skin stay smooth...

How To Find A Wedding Dress On A Budget

Finding a wedding dress is one of the most exciting parts of wedding planning. When we think about wedding dress shopping, many of us picture a scene from ‘Say Yes To...

4 Signs it’s Time for a Facial Peel

If you love keeping your skin in the best possible condition but you’re not always sure when you should be scheduling a facial treatment such as a peel, this article...

The Reason Why You Were Rejected as a Hair Transplant Patient

There are a number of ways to address hair loss, with hair transplants being the most common. Taking the time to find an appropriate hair transplant clinic and the necessary funding...

Five Trends That Will Transform Beauty

Remember the Groucho brows, the palm tree hairstyle and the giant hair that were huge trends back in the ‘80s? Well, those times are behind us, fortunately, and with each...

Popular articles from Modern Australian

How to encourage healthier eating for your kidsEarly Bird Fall Fashion Trends5 Shaving Mistakes Most Men MakePreparing Your Car for a Road Trip in 5 Steps5 Top Offbeat Things to do in Hong KongExploring Whakatane NZNewly launched EyeHealth1st unites the majority of Australia’s independent optometristsDental Health at an Older AgeExpert Reveals Why You Can Remember Pizza Hut's 481 1111, and not Your Mum's NumberImportance of a Great Smile for Self-ConfidenceHow To Find A Wedding Dress On A Budget5 meditation tips for beginnersGet the Best Out of Garden Reticulation: Perth Expert Advice5 Smart-Home Upgrades You Should Invest InMeet a Car Wrecker as unique as a South Australian accent is