Modern Australian

5 Important things to keep in mind when shooting a corporate video

  • Written by News Company

A corporate video holds a lot of importance when marketing your firm, so why not hire a corporate videographer in Sydney to shoot the project in the right style.  They will look into each and every aspect of production from the concept to completion.

Therefore, listed below are some of the important things to keep in mind when shooting a corporate video:


It all starts with a well written yet simple script. Before starting with the shoot ensure that the script has been planned in accordance with the subjects in the video. Whether making a website, app or even shooting a corporate video you need to research your target audience and then write the script.  Make the narrative clear without diverting from the main topic and ensure that everyone who is working in the team clearly understands the agenda behind producing the corporate video.

  1. Simple and compact

  2. Use less complex words

  3. Direct to the topic


A boardroom is not always the right option for shooting a corporate video but the obvious question that pops up “ Is it appropriate to film outside your premises?”  It is always worth giving a second thought. Filming the video at your normal workplace is much better an idea as it poses to be real and not scripted.


The perfect video setup requires the perfect three-point lighting in the room. If you don’t understand the concept of a Key light, fill light or a backlight, then chances are you are not a knowledgeable videographer or even a photographer. Focussing on the subject and taking a clear picture or a video is not what makes you a professional videographer. Using the right light and lighting setup is what is required to make an excellent corporate video.

  1. Use 3-point lighting

  2. Make full use of key light and backlight

  3. Don’t be too harsh with the lights.


All that lies in filming a good quality video is using a high-end resolution camera with a microphone. If you are aiming for a well-positioned shot adhere to the rule of thirds and set the composition likewise. A good camera angle with a perfectly set up lighting conditions will fetch you a perfect shot. Once you are confident about your primary shot and have your hands well set up on the camera, it will be easier for you to find your secondary shot. Also, make sure your subject is comfortable in front of the camera when you are filming him/her. For, e.g., In case you are taking an interview with the boss of the company it is important to make him comfortable and confident in front the camera.


Editing a video requires an equal amount of time and energy as what is required in filming a corporate video. As a professional videographer, you need to have an eye for a good editor in your studio. A good editor can make your video look even better than you shot it. A perfect mix and match of audio and video will help you get the desired end result.



HCF partners with HealthShare to help members take control of out-of-pocket costs

Sydney, 14 February, 2019 – A new initiative launched by not-for-profit health fund HCF will give members valuable information on the out-of-pocket expenses charged by individual specialists. The digital platform...

How to recover from a bad credit profile

If you have a bad credit profile, it’s easy to feel disillusioned about your ability to borrow money from lenders. Don’t panic though – it is possible to recover from...

5 Things You Need to Know Before Becoming a Franchise Owner

Starting a business is always a great opportunity to establish a profitable career. Even though starting and running a business is difficult, the benefits you get to reap once your...

12 most ignored cybersecurity tasks

The string of cyber attacks over the years ranging from the infamous Equifax breach to the recent Marriott hack that put millions at risk makes cybersecurity stick to the forefront...

The Most Common Mistakes to Avoid When Setting up an Office

Designing a perfect work environment is a complex task because you need to adopt a detailed approach and consider more than a few important factors. However, instead of focusing solely...

Most Popular Work From Home Jobs Right Now

Have you been thinking about a work from home job, but are not too sure what the options are? Well, let us tell you that there are literally dozens of...

Popular articles from Modern Australian

Why you should hire equipment for your next party or eventLiving life without fearFive Trends That Will Transform Beauty Moving home is always complicated but even more challenging in SydneyWhy Chocolate Can Be Good For YouHow to Choose the Right Wedding SuitTop 5 Non-Surgical Cosmetic Procedures for Men in 20192019’s Unforgettable Valentine’s Day Ideas In SydneyFashion Trends to Know in 2019David Lennon:   Five reasons to get your car loan sorted before visiting a dealership5 Sleep-Friendly Bedroom Tips for Career WomenTop 5 Car Finance TipsAustralian Bathroom Design Trends for the Upcoming Season6 Signs it’s Time to Consider Laser Tattoo RemovalLocal Moving Checklist