Modern Australian
Men's Weekly

.

6 Offline Promotion Strategies to Boost Your Online Brand

  • Written by Scarlet Gratton


A lot of online business owners are confused about whether they should invest in the offline promotion of their brand. The bulk of this confusion comes from the fact that they sometimes don’t have a brick and mortar store, but only work in the digital environment. If they’re using a drop shipping model, chances are that they don’t even have a warehouse. So, without a physical presence in the business world, is there any point in using offline promotion? Of course, there is, especially seeing as how offline promotion strategies can be used to boost your online brand. Here are six effective ways how.

 

Guerilla marketing

 

By making your brand social media-friendly, you’ll increase the chance that others will passively boost your brand recognition for you. One way to achieve this is through guerilla marketing. By creating an interesting concept or a piece of street art, you can easily make something worthy of posting online. Fortunately, you won’t be the only one with this idea. A lot of people will take a picture of something interesting they saw and post it on their social media profile. This also leaves a lot of space for them to tag your brand or add it in the hashtags below.

 

Traditional advertising

 

Traditional advertising (on radio, TV and in local newspapers) is all but gone. A lot of people listen to the radio while commuting, while there are some who always have the TV on in their homes. If you suggest that they visit your e-store enough times, some of them might just listen to the suggestion. This even goes for people who don’t really need any of your products, seeing as how some of them just want to see what all of this fuss is about. By visiting your site, they boost your traffic, which also acts as a ranking factor with search engines.

 

Networking

 

Meeting people in person and encouraging them to look you up online is quite an effective method of increasing your online traffic and conversions. For this to work, however, you need to leave a good impression and make sure they’ve paid attention when you’ve mentioned your URL. Start by introducing yourself, perhaps even handing them a gift in the form of promotional notepads, just so that you get off on the right foot. Another great idea is to give them a business card, with your company’s URL and social media handles on the back side.

 

Printing catalogs

 

Some people enter your website just to see what kind of offer you have. This is something that traditional catalogs can help you out with. Why not give your audience the opportunity to browse your wares in a traditional (pre-digital manner) with custom printing? One unexpected side-effect of this method lies in the fact that, by doing so, you’re raising the conversion rate percentage. This is due to the fact that your audience already knows what they want and might make a purchase the first time they interact with your brand. Seeing as how e-commerce has, overall, low average conversion rates, this can help put you at the top of the industry in no time.

 

Redeemable coupons

 

Handing out coupons that are redeemable online via traditional means (direct mail, magazines, etc.) is a simple way of using FOMO to your favor. On the one hand, you’re providing your audience with a financial incentive to pay a visit to your website. At the same time, you’re creating pressure that comes from the idea that they’ll fail to use a discount for an item that they would have to buy either way, on a later date and at full price. Overall, the concept of redeemable coupons is one of the simplest and most effective ways to boost your sales.

 

Sponsorship

 

Sometimes, all that you need to do in order to attract some attention is to sponsor a relevant local event, sports team or nonprofit organization. This benefits your brand in more than one way, seeing as how it’s also a great PR stunt, portraying you like a more altruistic entity. Still, you need to find the right organization to sponsor and our best piece of advice is for you to find someone whose stance aligns with your corporate values. Think about the image that you want to create and see if associating with the party in question brings you any closer to this goal.

 

Conclusion

 

In the end, you can see that your offline activity definitely has an impact on your online presence. Not only that but there are some methods that drive sales more than they do traffic, which is simply baffling. Moreover, seeing as how not nearly enough online businesses use these old-school business promotion methods, you can see this as an opportunity to gain a competitive edge.


 

 

Business

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail outlets to large-scale industrial operations, every commercial facility depends on...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the loudest — you just need...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally and internationally. This is a type of insurance that reduces...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, managing technology effectively is a strategic priority for every North...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutions are integral across Australia's varying industrial landscape to deliver project success...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just abou...

Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

When it comes to electrical work around the home or business, not all electricians are created equal. In Sydney, particularly when you're dealing wi...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

How to Use Plants to Create a Calming Atmosphere in Your Home

In today’s fast-paced world, cultivating a calm, soothing environment at home has never been more important. Whether you live in a busy urban apar...

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...