Modern Australian

Common Misconceptions About The Practice of SEO

  • Written by News Company


SEO as a practice carries a great amount of ambiguity about its role and its value for brands.

Once seen as a fringe scientific method to gaining digital traction, now any website owner or business manager has to utilise SEO in some shape or form in 2019 to be successful. According to SEO Shark, improving organic website traffic can convert visitors into new customers.

Despite the need to have a quality digital presence for consumers, there continues to be misconceptions that are spread by uneducated and outdated practitioners who believe their time and money is better spent elsewhere.

It is time to address those misconceptions and put them to rest once and for all.

SEO Is Too Hard To Understand’

When delving into the absolute detail on the practice of SEO, it is too hard to understand for most people. With Google changing and evolving their complex algorithms and sub-algorithms to alternate their platform, the basic principles can be lost on many marketers working on a generic level. However, it only requires the knowledge of a few helpful tips before operators can start to gauge how this system actually works. There are the two key elements of On-Page and Off-Page optimisation, the need to make loading speeds quicker on mobile, using keywords that consumers search for and having a message that resonates across platforms. Once those skills are taken onboard and applied in real time, the rest can be learned at a later junction.

You Have To Be A Trained Expert To Succeed At SEO’

An extension of the ‘too hard to understand’ talking point leads onto the notion of training and education. Like many digital fields, it helps to have an education and expertise to make the complicated look simple, but it does not act as a barrier for beginners and amateurs wanting to succeed from SEO. Training can include a variety of platforms, from reading books, watching YouTube tutorials, conducting Google searches for peer-reviewed articles or just speaking to peers and colleagues in the industry who know how to make gains.

SEO Costs Too Much Money’

SEO requires time, diligence and hard work but in terms of pure dollars - this is an exercise that doesn’t have to hurt the budget of a brand. It actually can operate under a self-sustaining model where any funds generated through digital traffic can be put back into the exercise to earn more consumer dollars. Outside of a few paid advertisements to leverage that initial momentum, this is a project that requires operators to read the terrain, make alterations according to behaviours from constituents and continue to churn out new content that people want to engage in. From a pure dollars and cents point of view, it is more than affordable.

Other Marketing Methods Are More Effective Than SEO’

This misconception about SEO is either true or blatantly false depending on your perspective and the context of the marketing method that is in use. For small rural communities who rely on print media to receive their news, search engine optimisation could be a project that fails to garner genuine cut-through if those constituents are not engaged on digital platforms. Outside of those small niches and very specific examples, there is no enterprise that could not stand to gain from improving in their visibility online. As of 2011 in Australia a staggering 78.9% of the population utilised the Internet and almost a decade on, that figure has only increased to approximately 9 in 10. No other marketing strategy has that much of a share of the market, from newspapers and magazines to billboard, posters, radio adverts or brochures.

SEO Summary

SEO is not too hard or too costly to be successful for any type of website owner or business. These excuses have long been proven to be outdated. Rather than approach the practice with fear or apprehension, start off small and take onboard information and feedback before getting a grasp of the practice. Before long, it will become a natural habit to engage in.

Business

How shopping malls are saving time and money with automatic parking guidance systems

One of the important factors that affect the customer's shopping experience is parking. Parking facility is mostly the first, and the last impression the customer gets since they mostly use...

Why is Chile the Gateway to Latin America for Australian Businesses?

Did you know that Chile is home to 120 Australian companies? This figure makes it by far the largest Australian presence in Latin America. One reason why more and more Australian...

Fun and Exciting Ways to Make Money Online

With technology and the internet, there are just so many ways to make money now. You might have heard of how freelancers or people who work at home are making...

Frequently Asked Questions about Conveyancing in Melbourne

The buying or selling of property is a legal act. It’s therefore best to retain the services of a conveyancing lawyer if you need to engage in such a transaction...

7 Career Options after Masters in Finance

Masters in Finance is one of the most reputable courses out there. The professionals who have gained a degree in Masters in Finance are considered to be an invaluable asset...

What You Should Know About Australian Property Laws Before Moving In

When you plan to move from your home turf to another nation, it helps to know the local laws, language, culture and social customs. Similarly, it is important to understand...

Popular articles from Modern Australian

Best Paradise Islands You Should Visit in AustraliaMost Popular Mexican Destinations for Australian Visitors How to know the universe is guiding you Cancer 101: 6 Dietary Habits Increasing Cancer RiskQuick turnaround in a rental property at Bondi demands frequent rubbish removal4 Basic Decor Principles That Never Go Out Of StyleEvery Day Should Be Mother’s DayGuys, Are You Making These 5 Critical Skincare Mistakes?What To Check For In Supplements And Slimming Aids?Engineered Wood Flooring vs. Laminate Wood Flooring How Panel Beating Can Quickly Repair Your Car’s Hail DamageBenefits of filtered waterCleaning tips for the kitchen Most popular Latin American destinations for AustraliansWhat Is Laser Dentistry?