Modern Australian

From the Experts: Great Blogging Tips for 2019

  • Written by Diana Smith

The first thing you need to understand about blogging is the fact that you shouldn’t focus on creating a great blog. Instead, you should focus on producing a blog that’s great for your reader and you’ll get there much sooner and in a more reliable manner. Here are five simple tips to help you get there in no time.

1. Don’t postpone it

When it comes to writing a blog, even the best post that you write won’t be able to earn you as much credibility if it’s the first and the only post on your blog. Nevertheless, you’ll have to start somewhere. Now, it’s only logical that the sooner you start the sooner you’ll fill it with content. Some people are perfectionists to that degree that they postpone starting this until they have everything figured out. However, in the business world, there’s a saying that if you’re 100 percent satisfied with the product on the day of the launch, then you’ve launched too late. The same goes for blogging and you need to give yourself the privilege of learning from experience.

2. Be your own reader

The next thing you need to consider is the power of immersion and ask yourself one important question – what is it like to be one of your own readers? For this, you first need to know the traits of the average member of your audience. Make no mistake, just because you’re in the field that is of interest to your audience, it doesn’t mean that you have the same point of view as them. Therefore, you need to ask some basic questions before posting anything. Why is this post important to my audience? What kind of value does it bring?

3. Work on the go

A brilliant opening sentence can make the difference between people reading through the whole thing, just skimming through your work or ignoring you completely. This is why you need to prepare a hardware arsenal that will allow you to work at any moment. What this means is that your phone and your tablet always have to be at hand but, make no mistake, it’s your laptop that will be in charge of the bulk of your work. Still, nowadays, you don’t really have to choose between a laptop and a tablet, when you can just go for a 2-in-1 device like Lenovo X1 Yoga and get the best of both worlds.

4. Don’t be obsessed with analytics

One of the major mistakes that a lot of first-time bloggers and people new to the blogosphere make is putting too much focus on the analytics early on. Sure, you need to know what the numbers are like but let’s return, for just one second, to the scenario where you have a single piece of content published. The numbers you get from the analysis of its performance will be all but inconclusive, which is why spamming the refresh button will be completely pointless. Unfortunately, this is a trap that a lot of newcomers to the industry step right into.

5. It takes time

The last issue that a lot of people come to underestimate is the idea that blogging takes an incredible amount of time. If you aim to make a quality piece of content and perform all the research required for such a feat, you’ll need to invest, at least, several hours to produce it. In fact, the amount of time required for such a thing seems to be growing. In 2014 it took, on average, 2 hours and 24 minutes to write a blog post, whereas in 2018, the average blog writing time was 3 hours and 28 minutes. This is mostly due to the rising quality standards in the industry and higher competitiveness in all fields.

With so many people blogging, it’s hard to stay competitive. Things are often made worse by the fact that the audience itself is getting oversaturated with the sheer quantity of content that they’re being bombarded with from all sides. Therefore, it’s more than obvious that your blogging game requires some improvement and these five tips might just be the way for you to get it.



There's little reason for optimism about Closing the Gap, despite changes to education targets

Again this year, the Closing the Gap report delivered disappointment.www.shutterstock.comThis week saw the release of the annual Closing the Gap report. Much like the previous decade of reports, we learned...

how queer texts could fight homophobia in Australian schools

Books are a good starting place to make schools more inviting places for queer students.www.shutterstock.comRecently, the Australian Association for the Teaching of English (AATE) — the peak professional body for...

The glowing ghost mushroom looks like it comes from a fungal netherworld

The ghost fungus emits an eerie green glow.Author providedSign up to Beating Around the Bush, a series that profiles native plants: part gardening column, part dispatches from country, entirely Australian.It’s...

Michelle Grattan on reopening Christmas Island and One Nation's shenanigans

University of Canberra Vice-Chancellor Deep Saini and Michelle Grattan talk about the week in politics. They discuss including the government’s historic defeat in the House of Representatives on the medevac...

The Catholic Church is headed for another sex abuse scandal as #NunsToo speak up

All eyes will turn to Rome between 21-24 February, when senior church clerics across the world meet to discuss how to handle the widening sexual abuse crisis in the Catholic...

well placed to join the Moon mining race ... or is it?

The Moon could be mined for water.NASA/JPLIt’s 50 years since man first stepped on the Moon. Now the focus is on going back to our nearest orbiting neighbour – not...

who are the Uyghurs and why is the Chinese government detaining them?

Many Muslim minorities in China, particularly the Uyghurs, are arbitrarily arrested and imprisoned.from shutterstock.comThe Uyghurs are Turkic-speaking Muslims from the Central Asian region. The largest population live in China’s autonomous...

Electronic waste is recycled in appalling conditions in India

The vast majority of e-waste in India is processed by hand.Miles Parl, Author providedElectronic waste is recycled in appalling conditions in IndiaThe world produces 50 million tonnes of electronic and...

saints or monsters, pop culture's limited view of nurses

Nurse Ratched in the 1975 film One Flew over the Cuckoo's Nest. Netflix is now producing a TV series built around this character, to star Sarah Paulson.Fantasy FilmsWhen health care...

when watchdogs become pets – or the problem of 'regulatory capture'

Australia's two financial watchdogs have been criticised for their cuddly relationship with banks.ShutterstockMarkets require regulators. As Adam Smith, the champion of the invisible hand, notes in The Wealth of...

For people at risk of mental illness, having access to treatment early can help

Treating somebody at risk of developing a mental health disorder may improve their outcomes later on.Jeremy Perkins/UnsplashHow can we best help Australians who are at risk of developing a mental...

You need more than just testes to make a penis

Testosterone is primarily made in the testes, and creates many of the characteristics we see in adult men. from www.shutterstock.comIn prenatal ultrasounds or at delivery, many new parents look between...

Popular articles from Modern Australian

Why you should hire equipment for your next party or eventLiving life without fearFive Trends That Will Transform Beauty Moving home is always complicated but even more challenging in SydneyWhy Chocolate Can Be Good For YouHow to Choose the Right Wedding SuitTop 5 Non-Surgical Cosmetic Procedures for Men in 20192019’s Unforgettable Valentine’s Day Ideas In SydneyFashion Trends to Know in 2019David Lennon:   Five reasons to get your car loan sorted before visiting a dealership5 Sleep-Friendly Bedroom Tips for Career WomenTop 5 Car Finance TipsAustralian Bathroom Design Trends for the Upcoming Season6 Signs it’s Time to Consider Laser Tattoo RemovalLocal Moving Checklist