Modern Australian

Growers are in a jam now, but strawberry sabotage may well end up helping the industry

  • Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Growers are in a jam now, but strawberry sabotage may well end up helping the industryoriginal

Is it act of malicious stupidity or evil genius? The strawberry sabotage crisis is no doubt hurting individual growers in the short term, but in the long term it may prove a huge win for the industry.

Few crimes are as easy to commit, yet so seriously endanger public safety and threaten such commercial damage, as malicious food tampering....

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