Modern Australian
The Times Real Estate

.

How a candidate's looks may be swinging your vote (without you even realising it)

  • Written by Rodrigo Praino, Senior Lecturer, College of Business, Government and Law, Flinders University
How a candidate's looks may be swinging your vote (without you even realising it)

If someone asks you why you chose the election candidate you voted for, you will likely have a good answer. Maybe you agree with the candidate’s policy stances. Maybe you support his/her party. Maybe you are tired of the corruption, bad policies, or inaction of the people in power. These are all perfectly acceptable answers. One reason you probably will not mention is that you voted for this person because he or she is good-looking. Certainly not. This is not an acceptable answer.

Yet you probably did.

In a study just published by myself and Daniel Stockemer with the help of Victoria Police in Melbourne, we used data on elections to the US Congress to create the faces of six fictional candidates who were “ideal-looking” in terms of physical appearance. We then used statistical modelling and real election results to simulate what would have happened if the loser of some key races looked like one of our “ideal candidates”, but was otherwise identical to the real losing candidate.

In two-thirds of cases, the loser becomes a winner if he/she simply becomes better-looking. To put it simply, we find that if an election is competitive, candidate attractiveness can actually determine the result.

Research shows that candidate appearance travels across cultures, ignoring even racial and ethnic differences. It appears that there is a fairly standard idea around the world of what is an attractive candidate, and voters everywhere prefer good-looking politicians. Research has shown that beautiful politicians are advantaged in Australia, Germany, Finland, the United Kingdom and the United States.

But the story doesn’t end there. Scholars are still trying to understand all possible ramifications of the relationship between physical attractiveness and electoral success. But we know that ideology, institutions and voter behaviour all play a role in this fascinating relationship.

When it comes to ideology, recent research shows that conservative politicians benefit more from physical attractiveness. In other words, right-wing politicians are better-looking than left-wing politicians and, therefore, benefit more from the “beauty premium” at the ballot box.

In terms of institutions, a study published by Daniel Stockemer and myself last year shows that the electoral system plays a role in whether or not candidate attractiveness matters in elections.

In brief, candidate attractiveness matters in majoritarian electoral systems – that is, systems where voters cast their vote for a specific candidate. The impact of candidate attractiveness fades in list-based proportional systems, where voters are asked to cast a ballot for a political party.

We find no evidence that attractive candidates are placed higher in party lists, which means that political parties and their structures appear to be immune to the appeal of candidate attractiveness. The conclusion is that institutions play an important role in determining whether or not candidate attractiveness affects voters’ decision-making.

Finally, when it comes to voter behaviour, the “beauty premium” doesn’t manifest itself only as extra votes gained at the ballot box. In a study published last May, we found that attractive politicians get a “break” when they are involved in scandals. In particular, voters forgive attractive politicians involved in sex scandals, while politicians involved in financial scandals such as bribery or misappropriation of funds have a harder time at the ballot box after the scandal becomes public. Either way, this shows that voters not only generally vote for the most attractive candidate, but also are more willing to forgive those who look better.

So how about Donald Trump? This question pops up a lot, especially from people arguing that Trump is not the most physically attractive candidate to run for office. If we think hard enough, we can all think of numerous unattractive politicians who have been very successful at the ballot box all over the world. The key to understanding how this works is to focus on information.

Read more: President Trump will change the United States and the world, but just how remains to be seen

A few years ago, we ran an experiment using thousands of Canadian students at the University of Ottawa as research subjects. We found that if voters have adequate information about the candidates running for office, they tend to cast their ballot based on this information.

If, on the other hand, voters possess little or no information, then the better-looking candidate wins the election. We concluded that, in high-information elections, candidate attractiveness plays a smaller role than in low-information elections. This answers the Donald Trump question, in the sense that American presidential elections are high-information contests and, therefore, voters know more things about the candidates than their physical appearance, and thus vote accordingly.

The problem is that research also shows that voters all over the world have become less and less informed about politics. For instance, Australians seem to be incapable of answering basic questions about Australian politics; American university graduates in the 2000s knew less about politics than high school graduates in the 1950s; and European citizens do worse than chance in answering true-or-false questions about the European Union.

Read more: If it ain't broke, don't fix it: Australia should stay away from electronic voting

In other words, we should expect that candidate attractiveness will determine more and more electoral outcomes in the near future. Of course, the major issue with people voting for good-looking candidates is that physical appearance is completely devoid of any policy content. Voters have no guarantee whatsoever that they will end up with policies that they agree with and support if they vote for someone just because that person is attractive.

After years engaged in this line of research, I have never met someone who confessed to having voted for someone else because he/she was good-looking. At the same time, I am also convinced that people do exactly that, even if unconsciously.

The only solution to this problem is to educate voters about politics, institutions and current issues.

Authors: Rodrigo Praino, Senior Lecturer, College of Business, Government and Law, Flinders University

Read more http://theconversation.com/how-a-candidates-looks-may-be-swinging-your-vote-without-you-even-realising-it-107364

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...

How Artificial Tulip Displays Enhance Your Home’s Aesthetic

Artificial tulip displays have grown to be a common option for improving interior decor because of their exquisite look and long-lasting quality. Th...

The Psychology of Relationships: How Therapy Can Strengthen Bonds

Relationships require effort, understanding and communication. Couples and individuals can have better relationships with the assistance of therap...