Modern Australian
The Times Real Estate

.

What younger people can learn from older people about using technology

  • Written by Bernardo Figueiredo, Senior Lecturer in Marketing, RMIT University
What younger people can learn from older people about using technology

Older people are often portrayed in the media as being technically challenged. Jokes are often shared on social media about older people taking photos on their phones with their thumb covering the lens, or accidentally installing viruses on computers.

Some of these damaging stereotypes impact upon how ordinary Australians interact with older age cohorts. A study published by the Australian Human Rights commission found 20% of Australians avoid conversations about technology with older people as they feel explanations will take a long time and a lot of effort.

But older people can and do use technology – and younger generations could learn a thing or two from them about how to have a healthier relationship with digital technologies like social media.

Read more: Online dating could have been made for older adults – they love it

How older Australians use social media

The 2018 YellowSocial Media Report confirms that around two thirds of Australians over 65 (67%) use social media, and almost a quarter (24%) use it at least once a day. While this is much less than the overall population (where 88% use social media, and 62% are daily users), it shows that seniors are engaged.

Older Australians also use social media differently compared to others. Australians aged over 65 are much less likely to check their accounts when commuting, during lunch time, at breaks and before going to bed, compared to younger users who tend to take advantage of any opportunity to engage with social media.

So, older people are social, but on their own terms rather than those dictated by the capabilities of the technology or the device.

Older Australians also prefer to access social media at home more than younger generations, and access it less outside the home. They have the highest preference for desktop access (51%) and the lowest preference for smartphone access to social media.

In the home, they prefer to use a study more than any other generation, and they never access social media in the bathroom or on the toilet (which almost 40% of 18-29 year olds do).

Multitasking isn’t popular among older Australians. Compared with the rest of the population, only 25% of Australians over 65 years of age use social media while watching TV. They are also much less likely to use social media on their commute, when working, during breaks, at lunchtime, in the evening or before bed.

Read more: Connecting online can help prevent social isolation in older people

Developing healthier habits

These behaviours may have health benefits. For example, research has shown that the blue light on our mobile phone screens suppresses production of brain chemicals that make us sleepy, so reducing phone use before bed could lead to a better sleep.

The way older Australians use social media may have other positive attributes. They upload less content, consume less news and video content, and follow fewer brands and celebrities than the rest of the population.

This may explain why they are less anxious about being unable to check social media, and less worried their activities on social media will come back to haunt them. In younger cohorts, “fear of missing out” drives social media addiction.

Australians over 65 feel their social media usage is “about right”, and they are the least likely age group to feel they spend too much time on social media.

Technology as a means to an end

Older people apply workarounds that fit tech into their lives, rather than adapting their lives to suit the latest tech trends. These are patterns found in digital immigrants – those who had to adjust to technology at some point later in their lives. This is markedly different from younger digital natives, who grew up with social media and smartphones.

Seniors tend to use technology for a narrower range of purposes than others. Only 36% of older Australians use phones to access social media. This is a sharp contrast to the national average of 74%. They also prefer traditional ways of listening to music and watching videos over online entertainment.

Digital natives have created their social networks through technology and therefore have more “friends” on social media than digital immigrants. Studies show the average Australian has 239 friends on Facebook, compared with 68 for those above 65 years.

For digital natives, online contacts are as real to them as their face-to-face ones. But for the goal-oriented digital immigrants, technology may merely be a means to reach their existing networks, rather than a place to hang out. Seniors normally report higher levels of satisfaction with their social relationships than younger adults. Their relationships are intimate, supportive, rewarding, even if facilitated by technology.

Read more: The digital divide: small, social programs can help get seniors online

Ensuring learning goes both ways

Older people have something to teach younger generations about the healthy and safe use of social technologies.

Retroactive socialisation, which happens when younger generations transfer knowledge acquired in the marketplace to older generations, may be how older people learn, but we should recognise that older consumers are solving their problems in innovative and unexpected ways.

In an environment where primary socialisation about technology is being driven by the tech industry, there may be space for learning from older people about social participation that is driven by deep and meaningful personal relationships facilitated by technology and devices.

Authors: Bernardo Figueiredo, Senior Lecturer in Marketing, RMIT University

Read more http://theconversation.com/what-younger-people-can-learn-from-older-people-about-using-technology-107607

Health Heroes: 5 Unique Careers in Health and Wellness

When we think of health and wellness careers, the first roles that often come to mind are doctors and nurses. However, the world of healthcare is fa...

Biz Collection Workwear: Premium Uniforms for Australian Professionals

In this modern era, the presentation of the team matters the most in the growth of companies. The professional appearance attracts clients’ attent...

Managed IT Services for Australian Retailers

Australian retailers are constantly being compelled to deliver flawless customer experiences with tight security measures. Managed IT services, or M...

What to Consider When Looking for Family Lawyers in Brisbane

Family law issues can be deeply personal and emotionally charged, making it important to choose the right family lawyers in Brisbane. Whether you're...

Construction and Surveying: The Foundation of Modern Infrastructure

Precision and accuracy are the name of the game in construction. Construction and surveying are crucial disciplines that most public members remain ...

Why the Demand for Tutors is Growing Across Australia

As the academic stakes rise each year, students across Australia are increasingly turning to tutors to maximise their chances of success. But why the ...

House Movers in Perth: Tips for a Successful Relocation

Moving houses can be exciting, but it can also be an overwhelming process. The mere anticipation of packing up your life and transporting it somewhe...

Why Rental Property Inspections Are Important for Tenants and Landlords

Regular property inspection is one of the key components of a smooth rental experience, benefitting both the tenant and the landlord.  Experts sugge...

Beer Label Design for New Breweries: Where to Start in 2025

Imagine a customer picking up your beer based purely on its striking label. In a crowded market full of craft brews and new brands, first impression...

Functional and Fashionable: The Rise of Ladies Workwear in Australia

A perfect change in the Australian workforce has been happening in recent days. Women are contributing a lot in the male-dominated workplaces. They ...

Concrete Trailer Pump for Sale: Your Ultimate Solution for Efficient Concrete Placement

In construction projects where efficiency, precision, and flexibility are paramount, concrete trailer pumps for sale stand out as an essential piece...

Exploring Different Types of Solar Panels: Monocrystalline, Polycrystalline, and Thin-Film

The demand for solar energy continues to grow as more Australians embrace sustainable energy solutions. A crucial step in transitioning to solar pow...

Common Mistakes in Food and Wine Pairing (And How to Avoid Them)

Pairing food and wine is often considered an art, but it doesn’t have to be intimidating. The right pairing can elevate a dining experience, while...

Wine Tasting 101: A Beginner’s Guide to Smelling, Swirling, and Sipping

Wine tasting is an art form that can seem daunting to beginners, but with a little knowledge and a lot of enthusiasm, anyone can master the basics. ...

How to Fix a Clogged Shower Drain: Tips for Homeowners

A clogged shower drain is a common household issue that can be both frustrating and inconvenient. Over time, hair, soap scum, and other debris can a...

Top Trends in Electric Recliner Sofas for 2024

Electric recliner sofas have taken center level in the world of furniture layout, combining consolation, comfort, and superior generation. As we pas...

Setting Up the Perfect Home Studio for Drummers

Creating the perfect home studio for drumming is a fulfilling project that goes beyond just having a space to practice. A well-designed studio can a...

Essential Guide to Surveying Services for Land and Construction

Surveying is indispensable in all land development, real estate transactions, and construction. The core of surveys, including metric geodetic and pre...