Modern Australian
Times Advertising

What younger people can learn from older people about using technology

  • Written by Bernardo Figueiredo, Senior Lecturer in Marketing, RMIT University
What younger people can learn from older people about using technology

Older people are often portrayed in the media as being technically challenged. Jokes are often shared on social media about older people taking photos on their phones with their thumb covering the lens, or accidentally installing viruses on computers.

Some of these damaging stereotypes impact upon how ordinary Australians interact with older age cohorts. A study published by the Australian Human Rights commission found 20% of Australians avoid conversations about technology with older people as they feel explanations will take a long time and a lot of effort.

But older people can and do use technology – and younger generations could learn a thing or two from them about how to have a healthier relationship with digital technologies like social media.

Read more: Online dating could have been made for older adults – they love it

How older Australians use social media

The 2018 YellowSocial Media Report confirms that around two thirds of Australians over 65 (67%) use social media, and almost a quarter (24%) use it at least once a day. While this is much less than the overall population (where 88% use social media, and 62% are daily users), it shows that seniors are engaged.

Older Australians also use social media differently compared to others. Australians aged over 65 are much less likely to check their accounts when commuting, during lunch time, at breaks and before going to bed, compared to younger users who tend to take advantage of any opportunity to engage with social media.

So, older people are social, but on their own terms rather than those dictated by the capabilities of the technology or the device.

Older Australians also prefer to access social media at home more than younger generations, and access it less outside the home. They have the highest preference for desktop access (51%) and the lowest preference for smartphone access to social media.

In the home, they prefer to use a study more than any other generation, and they never access social media in the bathroom or on the toilet (which almost 40% of 18-29 year olds do).

Multitasking isn’t popular among older Australians. Compared with the rest of the population, only 25% of Australians over 65 years of age use social media while watching TV. They are also much less likely to use social media on their commute, when working, during breaks, at lunchtime, in the evening or before bed.

Read more: Connecting online can help prevent social isolation in older people

Developing healthier habits

These behaviours may have health benefits. For example, research has shown that the blue light on our mobile phone screens suppresses production of brain chemicals that make us sleepy, so reducing phone use before bed could lead to a better sleep.

The way older Australians use social media may have other positive attributes. They upload less content, consume less news and video content, and follow fewer brands and celebrities than the rest of the population.

This may explain why they are less anxious about being unable to check social media, and less worried their activities on social media will come back to haunt them. In younger cohorts, “fear of missing out” drives social media addiction.

Australians over 65 feel their social media usage is “about right”, and they are the least likely age group to feel they spend too much time on social media.

Technology as a means to an end

Older people apply workarounds that fit tech into their lives, rather than adapting their lives to suit the latest tech trends. These are patterns found in digital immigrants – those who had to adjust to technology at some point later in their lives. This is markedly different from younger digital natives, who grew up with social media and smartphones.

Seniors tend to use technology for a narrower range of purposes than others. Only 36% of older Australians use phones to access social media. This is a sharp contrast to the national average of 74%. They also prefer traditional ways of listening to music and watching videos over online entertainment.

Digital natives have created their social networks through technology and therefore have more “friends” on social media than digital immigrants. Studies show the average Australian has 239 friends on Facebook, compared with 68 for those above 65 years.

For digital natives, online contacts are as real to them as their face-to-face ones. But for the goal-oriented digital immigrants, technology may merely be a means to reach their existing networks, rather than a place to hang out. Seniors normally report higher levels of satisfaction with their social relationships than younger adults. Their relationships are intimate, supportive, rewarding, even if facilitated by technology.

Read more: The digital divide: small, social programs can help get seniors online

Ensuring learning goes both ways

Older people have something to teach younger generations about the healthy and safe use of social technologies.

Retroactive socialisation, which happens when younger generations transfer knowledge acquired in the marketplace to older generations, may be how older people learn, but we should recognise that older consumers are solving their problems in innovative and unexpected ways.

In an environment where primary socialisation about technology is being driven by the tech industry, there may be space for learning from older people about social participation that is driven by deep and meaningful personal relationships facilitated by technology and devices.

Authors: Bernardo Figueiredo, Senior Lecturer in Marketing, RMIT University

Read more http://theconversation.com/what-younger-people-can-learn-from-older-people-about-using-technology-107607

Why Duct Cleaning In Melbourne Is A Smart Investment For Healthier Living Spaces

Behind your walls, ceilings, and vents lies a network quietly working every day to keep your home comfortable. Yet over time, this system can become...

Disability Service Providers Supporting Inclusive And Independent Living

Finding the right support system can feel like assembling a puzzle where every piece must fit just right. For individuals and families navigating di...

A Beginner's Guide to Owning a Caravan in Australia

Owning a caravan opens up a style of travel that's hard to match for freedom and flexibility. However, for those just starting out, the process of c...

Preparing Your Air Conditioner for Summer: What Most Homeowners Overlook

As temperatures rise, many homeowners switch on their air conditioning for the first time in months — only to find it’s not performing the way i...

What Actually Adds Value to Properties in Newcastle

Newcastle has seen steady growth over the past few years, with more buyers looking beyond Sydney for lifestyle, space, and long-term value. As dema...

What is Design and Build in Construction?

Imagine you’re about to start a new construction project, maybe it’s a custom home or a commercial building. You’ve got the idea, the land, an...

Commercial roof leak detection: why early action protects your building

Water ingress is one of the most disruptive and costly issues facing commercial properties. For property managers and facilities teams, even a minor...

Custom Photo Frames: Turning Everyday Moments into Lasting Displays

Photos capture moments, but how you display them determines how they’re experienced every day. A meaningful photograph deserves more than a generi...

Managed IT Services: A Smarter, More Predictable Way to Run Your Business Technology

If you’ve ever had your systems go down in the middle of a busy day, you’ll know how quickly things can unravel. Phones stop ringing, emails sto...

Landscaping Geelong — Coastal Elegance Meets Practical Design

A Landscape Shaped by Location Geelong occupies a unique position within Victoria’s broader landscape. It carries the energy of a growing city, y...

Electric Adjustable Beds: A Simpler Way To Sleep Better

Sleep should feel natural. It should come easily, without discomfort, without constant repositioning, and without waking up feeling sore. But for ma...

Healthy Snacking Sorted: Premium Beef Jerky

In today's fast-paced world, finding a snack that's both satisfying and genuinely good for you can feel like a mission. Many readily available optio...

What to Know Before Getting Dental Implants: A Guide for First-Time Patients

Dental implants Perth patients often look for a long-term solution for missing teeth without the hassle of dentures or bridges. If you are thinking ...

Why Protective Packaging Matters More Than Ever In Modern Shipping

In today’s fast-paced world of logistics and eCommerce, ensuring that products reach customers safely is a top priority. This is where a bubble wrap...

Pest Control Albury: Protecting Your Property From Hidden Damage And Health Risks

Pests rarely announce their arrival. They creep into spaces quietly, turning small, unnoticed corners into breeding grounds for bigger problems. Tha...

Why Root Canal Treatment Melbourne Is Essential For Saving Natural Teeth

Tooth pain has a way of demanding attention at the worst possible time. When the discomfort becomes persistent and intense, it often signals an infe...

How Bird Flight Diverters Help Protect Wildlife Around Power Infrastructure

Power infrastructure plays an essential role in modern life, but it can also create risks for wildlife, particularly birds moving through establishe...

What Businesses Should Look for in a Commercial Coffee Partner

Choosing a commercial coffee partner is not the same as choosing a machine. It is a broader decision that affects beverage quality, staff efficiency...