Modern Australian
Men's Weekly

.

Dollars over diet? Prudential poll finds that only 15 per cent prioritise wealth over good health

SINGAPORE - Media OutReach Newswire - 2 September 2024 - The motivation to grow our wealth to prepare for the future is deeply engrained in many Singaporeans, yet does this same tenacity extend to preserving our health for our golden years? Afterall, what is wealth without good health? This question was explored in a recent May 2024 poll1 commissioned by Prudential Singapore.

One thousand Singapore residents, aged 20 to 65, were surveyed about how much they value financial success versus staying healthy.


Surprisingly, when asked to choose between the two, less than one in five Singaporeans said they prioritise wealth over good health. Among those who do, 64 per cent believe that money solves most problems, including health issues, and 58 per cent say it provides financial security for them and their loved ones.

On the flipside, the majority, or more than four in five respondents, see good health as more important than wealth (85 per cent). Among this group, 61 per cent view well-being as the foundation for pursuing other life goals. They also recognise that unlike wealth, health is tougher to improve once it worsens (61 per cent).

Good health considered more easily within reach than wealth
Close to two-thirds of the Singaporeans surveyed also said that achieving good health is easier than wealth (63 per cent). They view health as more controllable through personal actions like diet and exercise, while wealth depends on external factors such as the economy and job market (76 per cent).

Meanwhile, those who think achieving wealth is easier are tempted by the promise of quick returns (53 per cent) and the belief that it takes less effort (51 per cent).

Mr Jeff Ang, CEO of Prudential Financial Advisers Singapore*, said: "We want to raise awareness that it is just as important to have a lifelong fitness plan as it is to have a long-term financial plan. Our ability to fund our retirement and future medical needs are very much tied to the actions we take today to achieve health and financial stability. It takes effort but it's worth it in the long run. Start planning early, engage professional advice for your medical coverage and financial needs, and spend time on self-care. That way, you can enjoy a fulfilling life with good health and sufficient funds to smell the roses."

Although it is good news that most respondents see good health as a more attainable goal than wealth, Professor Teo Yik Ying, Dean of Saw Swee Hock School of Public Health at the National University of Singapore, offers a different perspective.

"Singaporeans know that health matters, but the real test is whether this awareness leads to tangible changes in their attitudes and actions towards health. Some people, who think it is easy to stay healthy, might put off important steps for their well-being to focus on building wealth, which they find more challenging. But the truth is, staying healthy is a lifelong commitment that involves making consistent, healthy choices," said Professor Teo.

Can we achieve the best of both worlds?
Most Singaporeans can agree it is not a binary choice between health and wealth. Some 77 per cent of respondents believe they can achieve both if they have a structured plan in place (61 per cent), and that success in one area will lead to victory in the other (56 per cent).

Beyond their own personal efforts, the respondents recognised the importance of support from key stakeholders to help them achieve the best of both worlds.
  • Employers: 72 per cent seek flexible working hours and 60 per cent desire a flexible staff benefits package to better manage their wealth and health
  • Government: 60 per cent hope the government can implement policies to encourage a balance between work and health in the workplace
  • Insurance providers: 53 per cent appreciate financial incentives for achieving healthy habits, as well as flexible health coverage options
Commenting on how bosses and businesses can benefit from focusing on their employees' well-being, Professor Teo said: "Employers play a big role in supporting employees' holistic well-being, whether it is physical, mental or financial health. We've moved beyond the productivity conversation to creating workplaces where people feel empowered to take charge of their well-being. Having flexible working arrangements and benefit packages are essential to building a healthier and sustainable workforce."

Prudential Singapore provides flexible working arrangements to enhance employee well-being. Its flexi-time approach recommends employees spend one day in the office collaborating with their team and another day in the office for meetings, while other days can be spent working from home. Additionally, the PRUAnywhere programme gives employees the option of access to alternative bookable workspaces across Singapore.

Added Mr Ang: "A collaborative approach between all stakeholders in society to help people achieve a more well-balanced life will pave the way for a wealthier, healthier and hopefully, happier, Singapore."

Prudential Financial Advisers Singapore is the financial advisory arm of Prudential Singapore. It was set up in April 2023 to help address the health and wealth needs of clients at every stage of their life.

Hashtag: #PrudentialSingapore #BestofBothWorlds





The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$53.3 billion funds under management as at 31 December 2023. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.

About Prudential Financial Advisers Singapore

Prudential Financial Advisers Singapore is the financial advisory arm of Prudential Singapore, one of Singapore's leading life insurance companies. The company offers customers a range of insurance products and wealth advisory services. Prudential Financial Advisers Singapore is licensed and regulated by the Monetary Authority of Singapore (MAS).

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the Digital Frontier: Managed IT Support and Cyber Security Services in Brisbane

As Brisbane develops its technology scene, the need for adequate IT infrastructure and security becomes apparent. This is how digital transformati...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...

The Role of Packaging Manufacturers in Reducing Supply Chain Costs

In today’s fast-paced logistics and distribution landscape, businesses are under constant pressure to optimise operations and reduce expenses. One...

Customising Roller Shutters for Warehouses, Factories, and Logistics Hubs

In today’s fast-paced industrial and commercial environments, security, functionality, and efficiency are paramount. Whether you manage a busy log...

Top Fire Hazards in Commercial Buildings and How to Avoid Them

When it comes to protecting lives, assets, and business continuity, fire safety should be at the forefront of every commercial property owner’s ri...

Refillable Bottles and the Role of Reusable Caps in a Sustainable Packaging Future

As industries across the globe strive to reduce environmental impact, refillable bottles and reusable caps are emerging as champions of sustainable ...

The Comprehensive Guide to Physiotherapy: Benefits & Techniques

It employs hands-on care, movement and advice to aid recovery and prevent further issues. Individuals of all stages of life utilize physiotherapy for ...

What Can Be Funded by the NDIS? A Guide to Approved Supports

The National Disability Insurance Scheme (NDIS) is designed to empower Australians with disability by providing funding for supports that improve in...

10 Desserts That Aren’t Complete Without a Dollop of Whipped Cream

There’s something undeniably luxurious about a generous dollop of freshly whipped cream. Light, fluffy, and subtly sweet, it has the power to tran...

Why Personalised Ornaments Make the Perfect Christmas Gift

In a season brimming with sentiment and tradition, gift-giving is one of the most cherished ways to show we care. And while store-bought items can b...

What Causes Depression? Biological, Psychological, and Social Triggers Explained

Depression is a complex mental health condition that can impact every aspect of a person’s life—from sleep and energy levels to relationships an...