Scrapping pre-approval of medicine ads will put consumers at risk
- Written by Ken Harvey, Associate Professor, School of Public Health and Preventive Medicine, Monash University
vitaminsA government bill, currently before a Senate inquiry, aims to simplify the process for advertising medicines. These include over-the-counter products such as Nurofen, and complementary medicines such as vitamins, herbals and homeopathic products. Advertising for prescription medication is not permitted in Australia.
If the bill passes, the...