Your website is the equivalent of your physical store in the online market. Thus, it is crucial that you improve and invest in your website for more reasons than one. For these reasons, many businesses are investing in hiring a website design company to make their ecommerce site as visible and user-friendly as possible.

If you are new to the online market, you should know that your ecommerce website has three types of visitors. These groups are important factors when planning your website development project. 

The first one is what we call “crawlers”, they are online bots dispatched by search engines to crawl through your website. These crawlers will analyse your content for keywords so the search engine can index your pages for future searches. 

The second one is organic visitors. They are active internet users browsing the web for various needs and have stumbled upon your website in the process. These are your most important visitors as they can help you drive profits. Your content and everything else on your website must be appealing to this type of page visitor. 

The last type of visitor is what we call “cyber attackers”. They are threats to your website that can cause data breaches and hacking issues, which could endanger your business.

Today, we will share with you this guide on how to plan your web development that addresses the three types of page visitors mentioned a while ago. As you gain insights on this aspect, you will come up with a better decision in terms of negotiating website design prices in Singapore, saving you some funds for other digital marketing efforts.

3 Core Areas of Web Development

When doing website development, there are many aspects to consider and it can easily be overwhelming for company owners who have just started their online businesses. To simplify things a bit, we can divide the areas to focus on into three and they are as follows: SEO-friendliness, layout, and security. These three areas correspond to the three types of page visitors mentioned above. Now, let’s take a closer look at each of them.

SEO-friendliness

SEO is an important aspect of digital marketing. Also known as search engine optimisation, SEO determines the visibility of your website to your target audience. An ecommerce website with good SEO practices will rank higher on search engine results, thus claiming more chances of getting noticed by online users. 

A lot of SEO techniques have something to do with your website. A website design company will likely focus on improving your website’s SEO friendliness. Here are some of the techniques to achieve this:

• Technical SEO

A website design company will likely focus on technical SEO as it is like hitting two birds with one stone. First, improving the meta title and meta description of every page on your website will get you a better chance at ranking on the first page of search results. Moreover, with clear and concise title tags and descriptions, it will be easier to attract online users to your page.

• Keyword Mentions on Content

Mentioning keywords in your content will do a great deal for the SEO-friendliness of your website. 

Layout

When SEO-friendliness is all about the techniques to help the crawlers and search engines in indexing your website properly, the layout is more on the readability and visual appeal of your website. Thus, it answers to your second audience, the online users. Here are some of the website design services to improve your site’s layout:

• Improving Page Speed

Online users have a short attention span and they can get easily irritated with pages that load slowly. Thus, a website design company will likely suggest lowering the image resolution and video quality to an acceptable degree to improve the page speed.

• Fonts and Colour Scheme Design

The choice of colour schemes, font styles and font sizes is crucial to the readability of your content. Thus, this aspect of website design is being taken seriously by web designers. 

• Page Navigation

Convenience is something that online users are aiming for. Adding dropdowns on your page headers, click buttons and interlinkings will help your page visitors in navigating your website.

Security 

Another important aspect of web development is website security. Like in your physical store where threats of vandalism, defamation and theft are at large, your online store is also susceptible to online threats. Thus, part of your duty as an ecommerce website owner is to ensure that your website and its users are protected from such threats.

Unlike in physical stores, your online buyers are required to give you some personal information to access your online services. For instance, a mailing address and complete name must be given when ordering online. This information is stored in your database and must be kept away from hackers who might use this to either plunder your brand or steal the identity of your customers. A website design company has tools to see whether your website is hacked or has the potential to get hacked. This way, you will be able to enhance your website’s security when needed.

In conclusion

Website development is crucial today more than ever. In this new platform where the market competition is staged, an excellent ecommerce website design can spell the success of your online business. Moreover, prioritising your website design will pay off in the long run. It is the type of investment that gets better as time goes by and hence, starting early will take you a mile ahead of your competitors.

Looking for a reliable and experienced website design company in Singapore to build or improve your website? Contact OOM Singapore through 6690 4049 or email us at support@oom.com.sg. Alternatively, you may visit our website to browse the services we offer.