Modern Australian
The Times

How much are the parties spending on ads? And how come One Nation's Townsville candidate lives in Melbourne? – podcast

  • Written by Benjamin Clark, Deputy Engagement Editor, The Conversation
How much are the parties spending on ads? And how come One Nation's Townsville candidate lives in Melbourne? – podcast

On Monday May 9, early voting centres will open and Australians can start casting their votes for the federal election.

Increasing numbers of Australians are choosing not to line up for their democracy sausage on election day, opting instead to get it out of the way beforehand. In 2019, about 40% of Australians either voted early by visiting a pre-poll station (32.7%) or they filled out a postal ballot (8.5%).

So the next week is crucial for parties’ and candidates’ campaigns – can they convince enough persuadable voters before they cast their ballots?

In this episode of Below the Line, award-winning broadcaster Jon Faine and our regular panel of political scientists discuss how early voting is “truncating” political campaigns, by bringing forward the crucial vote-turning period.

This means that the campaign will intensify in the next week, says Anika Gauja. The parties will need to get their key messages out repeatedly. Early voting is one of the reasons the leaders may have agreed to two debates in the next seven days – on Mothers’ Day with Channel 9 in prime time and another again on Wednesday 11 May with Channel 7.

They also discuss whether the Reserve Bank’s recent interest rate hike will hurt Prime Minister Scott Morrison, or perhaps help him among mortage-free retirees. On the whole, polling expert Simon Jackman believes it represents a net-negative for the government, because there are more mortgage-holders in marginal seats.

The political parties’ advertising is also dissected. Spending on ads shot up in the last week, with Labor coming out on top as the biggest spender on social media.

Finally, they discuss preferences, campaign finance disclosures and the curious case of a candidate for Pauline Hanson’s One Nation party who lives 2,500 kilometres away from the electorate she’s seeking to represent.

Below the Line is a limited-edition election podcast brought to you by The Conversation and La Trobe University. The show is produced by Courtney Carthy and Benjamin Clark.

Correction: Jon states that the One Nation candidate for “Bob Katter’s seat in northern Queensland” lives in the Melbourne suburb of Pakenham, whereas the far-flung candidate Diane Pepe is actually contesting the seat of Herbert, which is adjacent to Katter’s seat of Kennedy.

Disclosure: Andrea Carson has received funding for research projects from Facebook.

Image credit: Lukas Coch/Mick Tsikas/AAP

Authors: Benjamin Clark, Deputy Engagement Editor, The Conversation

Read more https://theconversation.com/below-the-line-how-much-are-the-parties-spending-on-ads-and-how-come-one-nations-townsville-candidate-lives-in-melbourne-podcast-182596

Chatswood Tutoring And Its Role In Academic Achievement

Academic success often requires more than classroom attendance alone. Students face increasing expectations as they progress through school, particu...

Why Laser Hair Removal Treatments Continue Growing In Popularity

Managing unwanted hair can become time-consuming and frustrating for many people, especially when shaving, waxing, and other temporary methods requi...

Choosing the Right Devices for a Flexible Workplace

For IT leaders managing large fleets, the device layer is where workforce productivity and security policy meet. The shift towards flexible and hybrid...

How Business Advisory Services Help Companies Achieve Sustainable Growth

Every business owner aims to build a profitable and sustainable organisation. While dedication, innovation, and hard work are important, achieving l...

Why Body Contouring Has Become A Popular Cosmetic Treatment

Many people maintain healthy lifestyles through regular exercise and balanced eating habits but still struggle with stubborn areas of fat that are d...

How to Choose the Right POS Hardware for Your Business in Australia

A lot of Australian business owners spend weeks researching POS software but buy hardware almost as an afterthought. That's a mistake. The wrong har...

Why Material Handling Hose Is Critical for Industrial Efficiency

A high-performance material handling hose is an essential component in industries that transport abrasive, dry, or bulk materials on a daily basis...

How to Choose the Right Lawyer in Melbourne for Your Situation

Choosing legal support can feel difficult, especially when the stakes are personal or business-related. The right lawyer in Melbourne should underst...

Hoteliers Look to Clever Value Adds to Increase Revenue

The Australian hospitality industry is still in recovery mode after a notoriously rough patch in recent years. While there has been a post-COVID tra...

Moving to Queensland? Here’s How to Prep Your Car for the Big Move North

There’s no sign of the northern migration slowing down, with thousands of southerners fleeing from chaotic lifestyles and cooler climates for a brig...

Diesel Shortage to Impact Trades and Contractors

Strait of Hormuz blockage affecting all major parts of trades and construction Trades and construction across residential, commercial and industria...

Why Holiday Home Owners Turn to Rental Management Agents

The Allure — and the Reality — of Renting Out Your Property Owning a holiday home is a dream for many Australians. Whether it's a beachside sha...

Why Finding Reliable Doctors In Bundoora Is Important For Long-Term Health

Access to quality healthcare plays an important role in maintaining overall wellbeing and managing health concerns early. Trusted Doctors in Bundoor...

Understanding the Different Types of Car Services: Minor vs Major

When it comes to car maintenance, one of the most important things every vehicle owner should understand is the difference between a minor and a maj...

How Superannuation and TPD Insurance Work Together

Superannuation is an essential part of financial planning in Australia. It is designed to provide individuals with income during retirement, helping...

Tiny Towns funding granted for Mt Hotham and Mt Buller upgrades

Alpine Resorts Victoria (ARV) has welcomed funding support from the Victorian Government’s  Tiny Towns Fund, with both Mt Hotham and Mt Buller se...

Locksmith Services: Why Professional Security Solutions Matter More Than Ever

Security is a critical concern for homeowners, businesses, and vehicle owners alike. Whether it involves protecting a property, replacing damaged lo...

Why Tooth Fillings Are Important For Protecting Damaged Teeth

Cavities and minor tooth damage are common dental problems that can worsen if left untreated. Professional tooth fillings help restore damaged teeth, ...