Australia has a remarkable history of outdoor cinema. Here’s why Netflix will never beat it

In December 1916, as war raged in Europe, an entrepreneurial pearl diver took a chance on some bleeding-edge technology and installed an outdoor cinema in one of the country’s most isolated towns – Broome, Western Australia.

Ted Hunter didn’t know much about cinemas. Not many people did at the turn of the 20th century. But that didn’t stop him beginning what has become a long history of outdoor cinema exhibition in Australia.

Sun Pictures in Broome opened with Jack Hulcup’s 1913 silent film Kissing Cup, in which a “squire’s jockey” escapes kidnappers and gallops across the Isle of Wight in time to win the race. Huzzah.

More than a century later, Sun Pictures still stands – the world’s oldest operating open-air cinema.

While the Guinness World Record is a nice-to-have, Sun Pictures’ survival has been ensured not by the latest Hollywood blockbuster, but by what the cinema offers locals and visitors each night: a moviegoing experience that is at once unique and familiar.

Segregation at the movies

Before opening Sun Pictures, Hunter made his money as a master pearler. Pearl shells, which were turned into mother-of-pearl buttons, transformed the economic life of Broome in the late 1800s. Despite being so isolated, the pearling industry brought great riches to the town, while also entrenching workers along racial lines.

Racial segregation was firmly present in Broome’s “picture garden” for the first half of the 20th century. White Australians and their kids were seated in the middle, with Chinese and Japanese patrons behind them. Malays, Filipinos and First Nations people entered separately and were seated at the sides, or remained standing.

Aboriginal rights activist Charles Perkins would later directly challenge the segregation of Australian cinemas in his 1965 “Freedom Ride” throughout rural New South Wales.

Outdoors, from the comfort of your car

My colleague Tess Van Hemert and I have spent the past three years researching the cultures and practices of cinemagoing and how cinema sites shape this experience.

Outdoor cinemas – whether they be the picture gardens of Broome or the Yatala Drive-In – function as special sites of culture, connection and community.

During COVID lockdowns, social distancing measures particularly invigorated drive-in cinema attendance. But even after lockdowns ended, David Kilderry, the long-time operator of Melbourne’s Lunar Drive-in, remains clear on the appeal:

You could open up the car or even sit outside it and if cool, hop back inside and snuggle up in private. […] You can talk about the film as it runs. Kids can ask questions and parents can explain. Patrons can use phones during the film without interrupting others, and babies and infants won’t annoy other customers […] The drive-in has always been more than just a movie experience. It’s where the two icons of the 20th century come together: the motion picture and the automobile.

While the Lunar was shuttered in 2023, Kilderry said this decision was less about the 400,000 annual patrons and more about the land tax implications of keeping a site of that size viable.

But it’s not all doom and gloom for drive-ins. Kilderry notes many operators now own their land, rather than trying to constantly negotiate leases.

There are currently about 12 drive-ins running regularly across Australia, with a few more opening for the occasional screening. New drive-in developments are also planned for Perth, pending local consultations.

Connecting with others and the environement

Beyond drive-ins, Sun Pictures is in good company with a range of locations around the world that actively celebrate outdoor cinema.

During the European summer, open-air cinemas are popular in countries such as Germany and Italy. In Bologna, three large piazzas – Piazza Maggiore, Arena Puccini and Piazzetta Pasolini – are set up as cinemas for the annual Cinema Ritrovato festival.