Modern Australian
The Times Real Estate

.

The Sandbox rolls out Lunar New Year Event to celebrate growing creativity in the metaverse across Greater China in 2023

HONG KONG SAR AND TAIWAN - Media OutReach - 16 January 2023 - The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has launched the Lunar New Year Event to celebrate a creative and cultural moment in the metaverse as we're entering the year of the Rabbit, symbol of longevity, peace, and prosperity in Chinese culture.




Marking the most important festival in the lunar calendar, The Sandbox users will be able to enjoy a series of new experiences developed by partners and studios based in Hong Kong, Taiwan and mainland China. These experiences are available free of charge and can all be accessed via the map on The Sandbox website.

This year's Lunar New Year Season will run for an extended period from January 18 to February 28 and offer an extensive reward pool of 200,000 SAND, memorabilia, in-game NFT prizes, and virtual "Chinese Dragon" mystery boxes which include limited PFPs and The Sandbox's premium LANDs.

"The Sandbox is growing as a multi-cultural metaverse platform that encourages openness and creativity in a new avatar-centric format of entertainment," said Sebastien BORGET, COO and Co-Founder of The Sandbox. "This is a significant festival that showcases the stunning creativity of our community of brands and creators from Greater China and proves how vibrant this virtual world can be, across Asia (where The Sandbox is well established) and beyond."

Creators and well known brands from across the region have come together in The Sandbox to build experiences for the Lunar New Year Event around their popular IPs. The brands include: Softstar and Alpacadabraz (Taiwan); PCCW-HKT, MTR, Sun Hung Kai & Co. and McDull (Hong Kong), and The CGame and Chili Game (Mainland China).

For example, fans of The Legend of Sword and Fairy by Softstar will be able to engage with famous heroes Li Xiaoyao, Zhao Ling'er and Lin Yueru based on the popular PC game adventures to enjoy an immersive playing experience. Hong Kong fans will explore PCCW-HKT Futurera to try games associated with the ViuTV game show "Be ON Game", also experience a series of 5G games, as well as visit MTR Metaverse Station, the first-ever railway station in The Sandbox. Sun Hung Kai & Co. brings their award-winning race team, SHK Scallywag, to the metaverse - sail on and have fun! The Sandbox has created a special page for the Lunar New Year Event with a list of game experiences and other event details.

Transferring a brand experience into The Sandbox metaverse allows a brand to reach a new generation of players and empowers its fans to create themed content with easy-to-use tools, interact with well-known characters, and truly own assets in the virtual world.

"Our goal is to foster long term engagement with a dedicated community of users across Asia and show that the metaverse will encompass not just regular players, but also creators and builders, avatar and LAND owners, and NFT collectors within a thriving self-contained economy," said Erich Wong, Head of Growth (Hong Kong) of The Sandbox, Greater China.

The Lunar New Year event builds on The Sandbox Alpha Season 3, which became the platform's biggest ever event where users could play, create and earn in the decentralized metaverse.

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team's vision of empowering players to create their own experiences using both original and well-known characters and worlds.

Find more information on The Sandbox on our Medium page: https://medium.com/sandbox-game
Follow us on Twitter: https://twitter.com/TheSandboxGame
Like us on Facebook: https://www.facebook.com/TheSandboxGame/
Message us on Telegram: https://t.me/sandboxgame
Join our Discord channel: https://discordapp.com/invite/vAe4zvY

Hashtag: #TheSandbox

The issuer is solely responsible for the content of this announcement.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on , , and .

About Animoca Brands

Animoca Brands, a winner and ranked in the Financial Times list of , is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the and ; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including , , , , , , , , , , , , , , , and . Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on or .

Appendix: Partners and Experiences:

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...

How Artificial Tulip Displays Enhance Your Home’s Aesthetic

Artificial tulip displays have grown to be a common option for improving interior decor because of their exquisite look and long-lasting quality. Th...

The Psychology of Relationships: How Therapy Can Strengthen Bonds

Relationships require effort, understanding and communication. Couples and individuals can have better relationships with the assistance of therap...