Modern Australian
Men's Weekly

.

Watsons x Cantopop Super Boy Band MIRROR Empower 18 Million Members to GO GREEN with MIRROR First Regional Carbon-Neutral Event Across 4 Asian Markets

HONG KONG / KUALA LUMPUR / TAIPEI / SINGAPORE - Media OutReach - 22 February 2023 - Sustainability is a top priority for Watsons, so the brand introduced the "Greener Stores Global Framework" last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts.

To further the mission, today, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan and Singapore.


Cross-over with MIRROR, Go Green Together

The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily lives to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand new song: "GO GREEN" and shared with the audience the green actions they have taken in their daily lives. Overseas Watsons followers enjoyed the livestreaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote sustainable lifestyle.

Super boy band MIRROR is named as the ambassador of Watsons' GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.
Super boy band MIRROR is named as the ambassador of Watsons' GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.

Malina Ngai, CEO of A.S. Watson (Asia & Europe) says, "A.S. Watson is the world's largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong's spirit. Mirror reflection means infinite possibilities, which coincides with our brand's belief and inspires our collaboration."

"I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with "The New Beautiful" initiative, Watsons strives to create a better world for all."

GO GREEN with MIRROR goes everywhere! Theme song
GO GREEN with MIRROR goes everywhere! Theme song "GO GREEN" is aired in digital billboard on the busiest street of Pavilion KL in Malaysia and also across 100 digital Out-Of-Home media screens in Singapore. Multi-storey Xi Men Ding store in Taiwan and Causeway Bay store in Hong Kong are also turned into MIRROR GO GREEN Flagships to promote sustainable living.

The Low-Carbon Virtual Green Garden

At the same time, Watsons has developed an interactive inapp game in Watsons SG App to promote sustainability where Watsons members can create their own virtual Green Garden. By completing various green tasks from 11 February – 30 March 2023, Watsons members can establish a greener lifestyle through "Skip it" (Reduce); "Bring it" (Reuse) and "Keep it" (Recycle). The App will then estimate the carbon emission savings for each green task completed and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects in Rimba Raya, Indonesia. The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions. Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.

To reward Watsons members for completing the green missions, Watsons' all-time favourite Sustainable Choice products will be awarded when the designated number of virtual trees have been planted in the virtual Green Garden. The sustainable products include Watsons Green Tea Bamboo Toothbrush (1's), Naturals By Watsons Lavender Hand Sanitising Spray 60ml and Watsons Love My Glow Moisturising Capsule Mask (5's). Qualified members would be able to collect them from their preferred Watsons store upon receiving email notification.

Dance Challenge for Greener Lifestyle

"GO GREEN" is MIRROR's brand new song composed by the group. It will be aired in Watsons stores across Hong Kong, Malaysia and Taiwan and it will be strategically aired in Singapore, reminding customers that green actions can be a part of their lives, and it can be as simple as snapping their fingers. Stores at selected participating Asian markets will be turned into MIRROR GO GREEN Flagship Stores to promote the message of low-carbon living. Furthermore, customers can participate in a dance challenge on social media to spread the impact of MIRROR across Asia and to create a more sustainable future.

For more information, download the Watsons SG App now to engage in a more sustainable lifestyle with MIRROR!


Hashtag: #Watsons

The issuer is solely responsible for the content of this announcement.

About Watsons International

Watsons is Asia's leading health and beauty retailer, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets. Watsons takes care to provide personalised advice in health, beauty and personal care on top of its market-leading product range, helping customers to LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons has launched a variety of GO GREEN programmes to encourage customers to lead a sustainable lifestyle. Its Greener Stores Global Framework provides customers with more than 1,600 sustainable products to reduce the use of plastic and has launched a cross-regional plastic container recycling programme. Up until now, more than 1 million plastic containers have been recycled for creating a better world.

Watsons believes in a new kind of beautiful, that everyone's body, mind and spirit can bring positive energy and loving care to the people around us, the community and the planet. Learn more about #TheNewBeautiful at .

About Watsons Singapore
Watsons is Singapore's leading beauty and health retailer with close to 100 stores located islandwide, including their enhanced health platform with 38 pharmacies located within the key stores. Their aim is to bring more value to customers' lives, and enable them to "look good, do good and feel great". Watsons clinched the top spot for 'Personal Care Store', 'Best Retail Loyalty Card' and won the 'No. 1 in Asia's Top 1000 brands' by Nielsen and Campaign Asia for the 13th consecutive year this year. Watsons is also Retail Asia Awards' winner for 'Health & Beauty Retailer of the Year – Singapore' consecutively from 2021-2022; besides being conferred the title of 2021-2022 Top Employer by Influential Brands and HR Asia Best Companies to Work for by Asia Award 2021.

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...