Modern Australian
Men's Weekly

.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

What Does Breastfeeding Feel Like? A Guide for New Moms

Frequently, numerous new mothers wonder, "What does breastfeeding feel like?" The feeling is different for each individual - a few describe it as a ...

Best Nail Care Routine for Frequent Nail Polish Wearers

For many people, nail polish is more than a beauty statement – it’s part of their everyday routine. Whether you love bold colours, chic neutrals...

Reinventing Research: How E-Libraries Are Changing Education Forever

A New Chapter for Learning For centuries libraries stood as temples of knowledge filled with shelves that smelled of dust and paper. Today the same...

Psychologists Explore Gestalt Vs Schema Therapy for PTSD Treatment

Recent research has revealed that in 2022, 1 in 9 Australians experienced post-traumatic stress disorder (PTSD). For some, this can significantly im...

Beyond Sunscreen: Building a Sun-Smart Culture in Modern Australia

Australia’s sun-soaked lifestyle is a defining part of its national identity. From beaches and sports fields to weekend barbecues and bushwalks, t...

What is Power BI & Why Should Your Business Use It?

In today's data-driven world, businesses are constantly searching for ways to gain a competitive edge. One tool that has emerged as a game-changer i...

From Service to Strength: How Aussie Veterans Are Rebuilding Their Lives with Everyday Support

Life after military service can bring new challenges. From physical limitations to mental health hurdles, many Australian veterans find everyday hou...

The Best Times of Year to Buy a Caravan

If you're shopping for caravans for sale, timing matters almost as much as the layout and features you desire. The calendar shapes price, stock and ...

The Growing Demand for Smart Living Through Home Automation

Technology has reshaped how we communicate, work, and travel—but now, it’s also changing the way we live at home. The rise of home automation i...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effect...

Lighting Shop Perth: Your Comprehensive Guide to Choosing the Right Lighting Solutions

Lighting is a fundamental element in defining the ambiance, functionality, and aesthetic appeal of any space. Whether you are renovating your home, ...

Private Booze Cruisers – The New Must-Have Toy for Cashed Up Millennials

Did you hear that your 30s are the new 20s? We’ve finally rocked up that adult money and now it’s time to play with it. I was going for a walk ...

Grinding & Jaw Soreness: Signs You Might Need Night Guards and How We Protect Enamel

Waking with a tight jaw, tender muscles, or a dull temple headache is more than a bad night’s sleep. Many Australians grind or clench their teeth ...

Circular Interior Design: Furnishing with Salvaged & Reclaimed Materials

Circular interior design is gradually making its way from niche circles into mainstream Australian homes. At its core, this approach revolves around...

Invisible Braces vs Traditional Braces: Which Is Best for Adults?

Straightening teeth as an adult is common in Australia, and the options are better than ever. The two main choices are clear aligners, also called i...

Smoking, Vaping, and Healing: How Nicotine Affects Sockets and What you can do About it

Nicotine and oral surgery are a poor mix. After an wisdom teeth removal in Sydney, your body needs a stable blood clot and steady blood flow to rebu...

Titanium and Bone: How Dental Implants Become Part of the Jaw

Dental implants replace missing teeth by anchoring a metal fixture in the jaw and fitting a crown on top. Their success rests on a biological event ...

Do Wisdom Teeth Really Make You Wiser? Debunking Old Beliefs

Wisdom teeth are among the most discussed teeth in dentistry, not because of their function but because of the myths that surround them. The name it...