Modern Australian
The Times

SoftServe Launches Generative AI Lab

Specialized lab expands SoftServe’s AI/ML capabilities to accelerate Generative AI value discovery and real-world adoption

SINGAPORE - Media OutReach - 12 September 2023 - SoftServe, a premier IT consulting and digital services provider, announced the launch of its Generative AI Lab to help enterprises achieve tangible business results with the successful implementation of Generative AI solutions.

The new lab expands SoftServe's AI/ML capabilities with advanced generative model research and development in multimodal AI applications, as well as a dedicated team of experts to harness and accelerate the transformative power of Generative AI from discovery to real-world adoption.

"Unlike other areas with more developed and mature best practices, Generative AI stands out with its novelty and emergent properties unveiling not just technological innovations, but also groundbreaking use cases that may redefine business strategies," said Alex Chubay, SoftServe's Chief Technology Officer. "The pace of innovation here is staggering, often overwhelming businesses with new advancements released weekly. This is where the Generative AI Lab shines. It's not just a hub for rapid experimentation, value discovery, and solution engineering with the latest techniques and technologies. It's a conduit for channeling this explosive innovation directly to our clients."

SoftServe's Generative AI Lab will support R&D efforts in several pivotal areas, including model fine-tuning and domain adaptation, multimodal Generative AI, cost-performance optimization, operational management (LLMOps), and more. Fusing multiple emerging technologies and approaches in these focus areas will produce pioneering use cases across industries. With these research priorities meticulously aligned with SoftServe's client needs and strategies, the expertise and assets generated within the lab will find their organic way into real-world business scenarios, ensuring practical and impactful adoption.

"To move forward, we must be strategic about implementation," said Iurii Milovanov, SoftServe's AVP of AI & Data Science. "This is where a pragmatic approach becomes critical to proving these once-hypothetical possibilities can make real impacts across various business functions and industries."

SoftServe's three Generative AI offerings include:

  • AI Discovery – The initial discovery phase guides clients through the intricacies of the Generative AI landscape, revealing and validating its potential impact and feasibility within their organizations.
  • AI Launchpad – The launchpad program enables rapid experimentation and evidence-based exploration of new use cases through a Generative AI sandbox, which enables users to scout, validate, and test deployment.
  • AI Adoption – The final offering helps clients rapidly scale their Generative AI solutions across the whole enterprise with initiative road mapping, AI governance, technology and data strategies, as well as full AI solution development and adoption in engineering teams.

    SoftServe's Generative AI Lab uses tools and technology platforms in partnership with AWS, Google Cloud, Microsoft Azure, and NVIDIA. The results-oriented practice applies successful use cases and an assessment framework established to make Generative AI a cross-industry, business reality.

    Visit this webpage to learn more about SoftServe's Generative AI solutions and capabilities.

    Hashtag: #SoftServe

    The issuer is solely responsible for the content of this announcement.

    About SoftServe

    is a premier IT consulting and digital services provider. We expand the horizon of new technologies to solve today's complex business challenges and achieve meaningful outcomes for our clients. Our boundless curiosity drives us to explore and reimagine the art of the possible. Clients confidently rely on SoftServe to architect and execute mature and innovative capabilities, such as digital engineering, data and analytics, cloud, and AI/ML.

    Our global reputation is gained from more than 30 years of experience delivering superior digital solutions at exceptional speed by top-tier engineering talent to enterprise industries, including high tech, financial services, healthcare, life sciences, retail, energy, and manufacturing. Visit our , , , , and pages for more information.

From Plans to Priced Quote: The Estimating Workflow Most Builders Skip

For a small one-off job, an experienced builder can size up the materials in their head. The problem is that most jobs are not small one-off jobs, and...

Organisational Experts Share Their Tips for Achieving a Clutter-Free Kitchen

They say the kitchen is the heart of a house which means a clutter-free kitchen not only makes your home in general look nicer, it also makes cookin...

10 Creative Ways AI Image Extenders Are Transforming Digital Content Creation in 2026

Introduction Artificial intelligence continues to reshape the digital landscape, and one of the most exciting innovations in 2026 is the rise of AI i...

What to Do When You're Arrested in Victoria

Most people have thought about this in the abstract. A knock at the door, a hand on the shoulder, a car pulled over on the Hume. In the abstract, th...

Common Financial Disputes During Separation

Separation hits on many levels, not just emotionally. When a partnership ends, untangling the financial side — assets, debts, and everything built t...

Why Posting More Content is Killing Your Brand

More content. More often. More platforms.Most brands have been running this playbook for three years. Most brands have nothing to show for it.Not be...

Garden Clean-Up vs. Regular Maintenance: Which Do You Really Need?

Most people ring a gardener and ask for a "tidy up." What they mean by that, and what the garden actually needs, are often two completely different ...

Solar Panel Maintenance Tips for Melbourne Homes

Three years in and the panels are still on the roof. The inverter is still blinking. The electricity bills are still lower than they used to be, rou...

Cost Effective Kitchen Renovations – From the Ground Up

Even in times of uncertainty, it seems renovations continue to be on the to-do list for many Australian property owners. As a result, demand on materi...

Why Bathroom Product Selection Matters More Than Most Homeowners Realise

Most homeowners think wrong when it comes to a bathroom renovation. They think hard about the layout. Spend hours choosing tiles. Agonise over pain...

How An Asbestos Removalist Ensures Safe And Compliant Property Environments in Melbourne

Maintaining a safe environment within residential and commercial properties requires careful management of hazardous materials, which is why engaging ...

Why Protein Bars Are A Convenient Option For Daily Nutrition And Energy

Maintaining balanced nutrition throughout the day can be challenging, especially for individuals with busy schedules, which is why protein bars hav...

Property Settlements After Separation: Key Considerations

Dividing assets after a separation is one of the more complex and emotionally charged aspects of the process. Understanding how property settlements...

Why Dust Control Matters During Bathroom Demolition

People usually expect bathroom demolition to be noisy.  No one thinks of dust — but it turns up everywhere. Inside cupboards. On couches. Along...

Why Roller Shutters And Outdoor Blinds Are Popular For Modern Properties

Many homeowners and businesses now install roller shutters to improve security, privacy, insulation, and weather protection across residential and ...

Slushie Machine Hire for Events: What to Check Before Booking

There's a moment at every great event when guests stop what they're doing and just enjoy something. A slushie machine is often that moment. It draws p...

Why AS/NZS Certified Sunglasses Are Essential for Australian Kids

Australia has some of the highest UV radiation levels in the world. That's not a warning label exaggeration; it's a measurable, documented fact that s...

Why People Regain Weight After Weight Loss?

Losing weight is hard; keeping it off is harder; and regaining it after all that effort is something many people go through more than most realise. ...