Modern Australian
Men's Weekly

.

Fulum entered into Strategic Cooperation Agreement with renowned Japanese F&B corporation Sunpark

Introducing multiple brands to further expand its diversified F&B Kingdom

HONG KONG SAR - Media OutReach - 17 November 2023 - Fulum Group Holdings Limited (HKEx stock code: 1443, the "Group" or "Fulum") is pleased to announce that the Group has entered into a Strategic Cooperation Agreement (the "Agreement") with Sunpark Holdings Pte Ltd.

("Sunpark"), an F&B corporation in Japan. The Group intends to introduce various of Sunpark's F&B brands into Hong Kong. The signing ceremony took place in Tokyo today.

Fulum intends to introduce "Takagi Coffee", "Karubi Kazan" and "Hachikian" to Hong Kong in the first phase. Restaurants will be located in city centre with high foot traffic, attracting the younger generation. Takagi Coffee is a coffee house that provides specialty coffee, Japanese souffle pancakes and other light meals. Karubi Kazan mainly offers handcrafted barbeque meat rice bowls. Hachikian, established in 1970 in Kyoto, is specialised in chicken dishes.

Fulum has been expanding its "Integrated Asian F&B" line in recent years. The Group adopted a strategy of full-time catering in order to meet customers' different needs throughout the day. The Group has established various own brands, including "Meokbang Korean BBQ" and "The Charcoal Room", as well as introduced Korean brand "Terrace in Seaside", which were well received by young customers. The cooperation with Sunpark is expected to further diversify the Group's restaurant portfolio.

Mr. Samuel Yeung, CEO of the Group, said, "Hong Kong people has always favoured Japanese cuisine. Sunpark offers various specialty F&B brands and has decades of experience and insights of the industry, which is what Fulum is trying to achieve with our diversified restaurant mix. We are very excited about this strategic cooperation. Looking forward, we will continue to closely monitor latest trends and hope to introduce more of Sunpark's brands, in hopes of offering even more gourmet options in Hong Kong."

Established in 1966, Sunpark is a renowned F&B enterprise in Japan, operating 130 restaurants in Japan and around the world through direct or franchise channels. Sunpark owns 40 brands and offer various different cuisines to its customers. It has also established its own brands restaurants in Singapore, Thailand and Indonesia, which are all well loved by the customers. Sunpark has set sight on Hong Kong as its next destination, and joined forces with Fulum as its local partner.

Mr. Ken Takagi, CEO of Sunpark, says, "Sunpark is committed to bring quality Japanese food at highest level of hospitality from Japan to the world, one store at a time. We are honoured to partner with a strong partner like Fulum Group. This cements our relationship as family."

The strategic cooperation was brought about by "Hong Kong F&B Mission", an initiative organised by the Hong Kong Economic and Trade Office (Tokyo) and InvestHK. The mission was conducted in Apr 2023, with an aim of business matching between the F&B corporations in Hong Kong & Japan, as well as networking between the F&B communities in the two regions. 19 Japanese corporations and 20 Hong Kong corporations have participated in the mission.

Acting Principal Hong Kong Economic and Trade Representative (Tokyo), Mr Leo Tze, said, "Today I am happy to witness the signing of the first deal resulting from this mission, namely this partnership agreement between Sunpark and Fulum. I wish them every success in their business in Hong Kong. I believe this would be the good start and hope to hear more good news amid ongoing partnership discussion of the participant companies."

Director-General of Investment Promotion, Ms Alpha Lau, said, "When foreign and local players work together, in a strategic partnership like that of Fulum and Sunpark, I believe the synergy will only mean even more opportunities and growth potential for both sides. This partnership is the result of our collaborated programme with colleagues at Tokyo ETO. Going forward Invest Hong Kong will continue to work with ETOs around the world to assist more Mainland and foreign companies to set up their base in Hong Kong."

Hashtag: #FulumGroup

The issuer is solely responsible for the content of this announcement.

Fulum Group Holdings Limited

Fulum Group Holdings Limited, a well-known diversified catering group in Hong Kong, has more than 30 years of experience in Chinese or Cantonese catering management. Through the "Fulum" main brand, the "Sportful Garden" main brand and the "Integrated Asian F&B" main line, the Group provides all kinds of catering services and create a full-time catering eco-system with an aim to meet the catering needs of diners.

As at 31 March 2023, the Group operated a total of 102 restaurants in Hong Kong, including 15 restaurants under the "Fulum" main brand, 7 restaurants under the "Sportful Garden" main brand, 80 restaurants under the "Integrated Asian F&B" main line as well as 8 supermarkets and 3 restaurants in the Mainland China. In the recent years, the Group has launched diversified restaurants including Korean light meal restaurants, Korean barbecue restaurants, Japanese hot pot, stylish Korean and Japanese cafe and food courts. The Group established a number of food court brands to expand its revenue and market share with new business model for the recent years.

The Mental & Financial Benefits of Minimalist Caravan Travel

Minimalist caravan travel has grown in popularity, not just for its practical appeal but also for the sense of freedom it brings. With the rise of c...

Sydney Property Lawyers: Your Complete Guide to Smooth Transactions

Navigating the Sydney property market can feel like traversing a minefield, can't it? The process, laden with legal jargon and complex procedures, o...

Electrician Perth: Your Go-To Guide for Home Electrical Safety

When it comes to keeping your home safe and sound, electricity is something you simply can't afford to ignore. Faulty wiring, outdated switchboards...

Pontoon Boats - The New Must-Have for Luxe Canal Homes

If you are living on a canal in Australia, you are already living the dream. But living near the water without a boat is like owning a horse without...

Perth Airport Transfers: Choosing the Right Service

Touching down in a new city can be exciting, but let's be honest, it can also be a bit stressful. After a long flight, the last thing you want to wo...

How to Save Smart: Cheapest Travel Insurance for Schengen Visa without Cutting Corners

Picture this: you’ve found a last-minute flight to Milan, your hotel booking comes with breakfast and a rooftop view, and your itinerary is ready ...

Keeping Lone and Remote Workers Safe: Employer Duties and Practical Solutions

In Australia, thousands of employees work alone, in remote locations, or in direct contact with the public every day. While these roles are critical...

How Your General Dentist Supports Your Smile Over a Lifetime

A healthy grin is more than just a desirable feature; it reflects overall health, well-being, and self-esteem. Our oral health needs evolve from chi...

A Brighter Smile in Sydney: Expert Cosmetic Dentists and Veneers Solutions

A confident smile can open doors, boost your self-esteem, and leave a lasting impression. In Sydney, more people than ever are turning to cosmetic den...

How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...

VR Training in Australia – Customer Service Risk Management

In today’s rapidly evolving workplaces, Australian organisations are turning to immersive learning tools like VR to handle specialised needs such ...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...