Google AI


Modern Australian

Amazon Papyrus Unveils Refreshed Brand Identity and Logo - Reinforcing Commitment to Innovation and Growth

HONG KONG SAR - Media OutReach Newswire - 1 April 2024 - APC Group, formerly known as Amazon Papyrus Chemicals, is excited to announce the launch of its refreshed brand identity and updated logo.

This strategic rebranding initiative reflects APC Group's commitment to continuous innovation, growth, and its vision for the future.

The refreshed brand identity represents a significant milestone for APC Group, symbolizing its evolution as a dynamic and forward-thinking organization in the process chemical industry. The updated logo highlights the commitment to maintain high global standards. It retains elements of our heritage, ensuring continuity and recognition, while embracing a modern aesthetic that aligns with our future-focused brand values.

Embracing Our Growth

Established in 2000, APC Group has transcended its origins as a specialty chemical and process solution provider, emerging as a catalyst for process efficiency across diverse industries. With a footprint spanning 15 regions, including China, India, Indonesia, Japan, Laos, Malaysia, the Middle East, Pakistan, the Philippines, Singapore, Taiwan, Thailand, Vietnam, and Bangladesh, our new logo is a declaration of our substantial growth and continuous evolution.

CEO Mike Grundy of APC Group states, "The introduction of our new logo marks the beginning of an exciting new chapter in our illustrious history. It embodies the essence of APC Group's rich heritage while steering us towards our ambitious future goals."

COO Bernhard Hackl of APC Group adds, "By embracing the three pillars of APC Group's future growth - strengthening the core, constructing new ventures, and transforming our image - we are reshaping APC into a brand that epitomizes innovation and process efficiency in industrial manufacturing.

Transition to the Future

Our refreshed brand identity now includes a comprehensive communication strategy across touchpoints like the website, marketing materials, product packaging, technical documents, and digital platforms. This unified approach guarantees a consistent and impactful brand experience for customers, partners, and stakeholders.

Join Us on Our Journey

We invite our clients, partners, and community to join us on this exciting journey with a fresh, new logo that represents APC Group's innovation, quality and trust.

Disclaimer: No legal implications are associated. This announcement does not imply any alterations to existing legal entity registrations or trademarks in any region.

Hashtag: #APCGroup #SpecialtyChemical



The issuer is solely responsible for the content of this announcement.

About APC Group

APC Group, with its roots as Amazon Papyrus Chemicals, has been a leading specialty chemical and process solution provider in the paper & pulp sector since 2000 in Asia. Today, we are committed to expanding our role as a leader in process efficiency across various industries. With unwavering dedication to innovation and quality, APC Group is set to continue shaping the future of industrial manufacturing processes.

With our extensive expertise, we have become the go-to partner for industries seeking transformative solutions in Pulp & Paper, Water Management, Viscose Fiber Technology, Barrier Coating and Molded Pulp.

Visit our website at .

Pool and Deck Design: How to Plan the Perfect Outdoor Living Space for Your Sydney Home

For many Australians, the backyard is where life happens. Summer barbecues, weekend swims and long evenings outdoors are all part of the lifestyle, ...

Is Solar Pool Heating Worth It? What Sydney Homeowners Should Know

There's nothing quite like a backyard pool on a hot Sydney day. But once autumn rolls in, many pools sit unused for months because the water is simp...

Planning a Luxury House Move: A Week-by-Week Timeline for Prestige Sydney Homes

Selling or buying a prestige home is a major milestone. Whether it's a waterfront residence in Birchgrove, a grand Federation home in Haberfield or ...

Downsizing or Upgrading Your Caravan? Here's How to Sell It Without the Hassle

Selling a caravan can feel like a major task, especially when you are unsure about its value, paperwork, or how to find a buyer. Whether you are dow...

The Best Overseas Adventure Holidays for Australians Who Love the Outdoors

Australia offers no shortage of incredible outdoor experiences, but sometimes the best way to satisfy your sense of adventure is to head overseas. A...

Cape Town Wine Shuttle: Winelands Tasting & Tours

Embark on an unforgettable journey through the picturesque Cape Winelands, where world-class wines and breathtaking scenery await. Our Cape Town Win...

Why Giant Rats Tail Grass Keeps Coming Back After Spraying

Giant Rats Tail Grass (GRT) is one of the most frustrating pasture weeds for farmers and lifestyle property owners. You spray an infested area, see th...

When Custom Cardboard Boxes Make Sense for Your Business

Custom cardboard boxes can be useful when a standard carton does not fit a product, packing method or presentation requirement particularly well. A ...

Virtual Livestock Fencing and GPS Tracking: Improving Visibility Across Cattle Properties

What Virtual Livestock Fencing Means for Modern Cattle Management Managing cattle across extensive properties requires more than knowing where anim...

Sydney Pawnbrokers Explained: How Hocking Your Car Actually Works

Sometimes you need cash, and you need it soon. If you own a car, you may already have a way to get it. That's what people mean when they say they've...

Moving Interstate from the Gold Coast to Brisbane (or Back)? What Removalists Wish You Knew First

Have you talked to anyone who’s done the move? They say the same thing: the drive up the M1 is the easy part. It's everything around it that catches...

Why the Spring School Holidays Are a Great Time to Visit Coffs Harbour

The spring school holidays are a good time to spend a few days on the Coffs Coast. The weather is starting to warm up, there is plenty to do outdoor...

What to Do When an Older Car Is No Longer Worth Keeping in Melbourne

Ever looked at another repair quote and wondered whether your old car is still worth the trouble? It is a common turning point for Melbourne motoris...

Your Baby's First Year: A Local Guide to Feeding, Sleep, and When to Get Extra Support

Ask ten parents in a Brisbane mothers' group how their baby is feeding or sleeping, and expect ten different answers.  Someone's baby sleeps throug...

Kitchen and Laundry Makeover Ideas That Don't Require a Full Renovation

Full kitchen renos are expensive — and most people don't actually need one.  They need the kitchen to stop looking like it's stuck in 2009, or they...

How Technology Is Reshaping the Modern Australian Commercial Kitchen

The commercial kitchen has always been shaped by technology. Refrigeration changed how ingredients could be stored, modern ventilation transformed k...

The Number on a Roller Blind Fabric That Nobody Explains

Somewhere in the fabric book, next to the colour name, there is a percentage. Three per cent. Five per cent. Ten per cent. Nobody explains it, most c...

What’s Trending in Men’s Jewellery This Father’s Day!

Finding a Father’s Day gift that feels personal, stylish and genuinely wearable is not always easy. While socks and novelty mugs have traditionally ...