Modern Australian
The Times

Ice Cube Marketing attains Google Premier Partner status and helps SMEs leverage more Google products

SMEs can achieve higher ROI by maximizing all of Google's products

SINGAPORE - Media OutReach Newswire - 6 May 2024 - Ice Cube Marketing, a performance-based digital marketing agency, is pleased to announce its elevation to Google Premier Partner status, an accolade conferred upon only the top 3% of agencies in the country.

This achievement underscores the agency's dedication to best practices and its proven success in driving client growth through Google Ads.

The Google Ads platform has undergone significant changes over the past few years with the advent of AI and machine learning technology. However, many SMEs in Singapore need to better utilise the platform's latest features and harness its full capabilities.

"Most businesses are so busy with their day-to-day that they have not even updated their Google ads to Responsive search ads", says Ted Chong, co-founder of Ice Cube Marketing. The agency helps SMEs stay abreast of the latest developments and adopt solutions that can help them move ahead of their competitors.

This includes the use of Performance Max, one of Google's biggest innovations on the ads platform over the past few years. Performance Max is a campaign type offered by Google Ads that allows advertisers to access all of Google's advertising channels and inventory from a single campaign. This type of campaign uses Google's machine learning technology to optimize ad placements and bidding across various channels to achieve the advertiser's specified conversion goals.

"We actually have an average ROI of a minimum 5 times and we could not have done good or better business after the pandemic if it is not through Ice cube Marketing", shared Fairoz, General manager of Parlour group.

One of the reasons SMEs cannot leverage all the solutions provided by Google is the lack of resources and assets such as videos. With an in-house video team, Ice Cube Marketing helps businesses generate their creative assets and tap on new channels such as Youtube and Performance Max to achieve outstanding ROI on their digital marketing efforts.

This is made possible because of the use of a full sales funnel and proper marketing techniques that attract quality leads through the digital marketing campaigns that Ice Cube creates. Its lead generation service and social media marketing program are among the most well-received by SMEs.



Hashtag: #digitalmarketing




The issuer is solely responsible for the content of this announcement.

About IceCube Marketing

Founded in 2015, Ice Cube Marketing is a Meta partner, Google Premier Partner agency and a PSG pre-approved vendor that helps SMEs run performance campaigns. Through the use of video and direct response copywriting techniques, Ice cube marketing has helped many SMEs get results from their campaign and garnered dozens of case studies.

Choosing the Right Devices for a Flexible Workplace

For IT leaders managing large fleets, the device layer is where workforce productivity and security policy meet. The shift towards flexible and hybrid...

How Business Advisory Services Help Companies Achieve Sustainable Growth

Every business owner aims to build a profitable and sustainable organisation. While dedication, innovation, and hard work are important, achieving l...

Why Body Contouring Has Become A Popular Cosmetic Treatment

Many people maintain healthy lifestyles through regular exercise and balanced eating habits but still struggle with stubborn areas of fat that are dif...

How to Choose the Right POS Hardware for Your Business in Australia

A lot of Australian business owners spend weeks researching POS software but buy hardware almost as an afterthought. That's a mistake. The wrong har...

Why Material Handling Hose Is Critical for Industrial Efficiency

A high-performance material handling hose is an essential component in industries that transport abrasive, dry, or bulk materials on a daily basis...

How to Choose the Right Lawyer in Melbourne for Your Situation

Choosing legal support can feel difficult, especially when the stakes are personal or business-related. The right lawyer in Melbourne should underst...

Hoteliers Look to Clever Value Adds to Increase Revenue

The Australian hospitality industry is still in recovery mode after a notoriously rough patch in recent years. While there has been a post-COVID tra...

Moving to Queensland? Here’s How to Prep Your Car for the Big Move North

There’s no sign of the northern migration slowing down, with thousands of southerners fleeing from chaotic lifestyles and cooler climates for a brig...

Diesel Shortage to Impact Trades and Contractors

Strait of Hormuz blockage affecting all major parts of trades and construction Trades and construction across residential, commercial and industria...

Why Holiday Home Owners Turn to Rental Management Agents

The Allure — and the Reality — of Renting Out Your Property Owning a holiday home is a dream for many Australians. Whether it's a beachside sha...

Why Finding Reliable Doctors In Bundoora Is Important For Long-Term Health

Access to quality healthcare plays an important role in maintaining overall wellbeing and managing health concerns early. Trusted Doctors in Bundoor...

Understanding the Different Types of Car Services: Minor vs Major

When it comes to car maintenance, one of the most important things every vehicle owner should understand is the difference between a minor and a maj...

How Superannuation and TPD Insurance Work Together

Superannuation is an essential part of financial planning in Australia. It is designed to provide individuals with income during retirement, helping...

Tiny Towns funding granted for Mt Hotham and Mt Buller upgrades

Alpine Resorts Victoria (ARV) has welcomed funding support from the Victorian Government’s  Tiny Towns Fund, with both Mt Hotham and Mt Buller se...

Locksmith Services: Why Professional Security Solutions Matter More Than Ever

Security is a critical concern for homeowners, businesses, and vehicle owners alike. Whether it involves protecting a property, replacing damaged lo...

Why Tooth Fillings Are Important For Protecting Damaged Teeth

Cavities and minor tooth damage are common dental problems that can worsen if left untreated. Professional tooth fillings help restore damaged teeth, ...

The Connection Between Visibility and Driver Confidence

Operating a vehicle safely requires an immediate, uncompromised stream of visual information from the surrounding road environment. A driver's decis...

Important Things To Know Before Starting An SMSF Setup

Planning for retirement requires careful financial decisions, and many Australians are now looking for more direct control over how their superannua...