Google AI


Modern Australian

Ice Cube Marketing attains Google Premier Partner status and helps SMEs leverage more Google products

SMEs can achieve higher ROI by maximizing all of Google's products

SINGAPORE - Media OutReach Newswire - 6 May 2024 - Ice Cube Marketing, a performance-based digital marketing agency, is pleased to announce its elevation to Google Premier Partner status, an accolade conferred upon only the top 3% of agencies in the country.

This achievement underscores the agency's dedication to best practices and its proven success in driving client growth through Google Ads.

The Google Ads platform has undergone significant changes over the past few years with the advent of AI and machine learning technology. However, many SMEs in Singapore need to better utilise the platform's latest features and harness its full capabilities.

"Most businesses are so busy with their day-to-day that they have not even updated their Google ads to Responsive search ads", says Ted Chong, co-founder of Ice Cube Marketing. The agency helps SMEs stay abreast of the latest developments and adopt solutions that can help them move ahead of their competitors.

This includes the use of Performance Max, one of Google's biggest innovations on the ads platform over the past few years. Performance Max is a campaign type offered by Google Ads that allows advertisers to access all of Google's advertising channels and inventory from a single campaign. This type of campaign uses Google's machine learning technology to optimize ad placements and bidding across various channels to achieve the advertiser's specified conversion goals.

"We actually have an average ROI of a minimum 5 times and we could not have done good or better business after the pandemic if it is not through Ice cube Marketing", shared Fairoz, General manager of Parlour group.

One of the reasons SMEs cannot leverage all the solutions provided by Google is the lack of resources and assets such as videos. With an in-house video team, Ice Cube Marketing helps businesses generate their creative assets and tap on new channels such as Youtube and Performance Max to achieve outstanding ROI on their digital marketing efforts.

This is made possible because of the use of a full sales funnel and proper marketing techniques that attract quality leads through the digital marketing campaigns that Ice Cube creates. Its lead generation service and social media marketing program are among the most well-received by SMEs.



Hashtag: #digitalmarketing




The issuer is solely responsible for the content of this announcement.

About IceCube Marketing

Founded in 2015, Ice Cube Marketing is a Meta partner, Google Premier Partner agency and a PSG pre-approved vendor that helps SMEs run performance campaigns. Through the use of video and direct response copywriting techniques, Ice cube marketing has helped many SMEs get results from their campaign and garnered dozens of case studies.

What to Do When an Older Car Is No Longer Worth Keeping in Melbourne

Ever looked at another repair quote and wondered whether your old car is still worth the trouble? It is a common turning point for Melbourne motoris...

Your Baby's First Year: A Local Guide to Feeding, Sleep, and When to Get Extra Support

Ask ten parents in a Brisbane mothers' group how their baby is feeding or sleeping, and expect ten different answers.  Someone's baby sleeps throug...

Kitchen and Laundry Makeover Ideas That Don't Require a Full Renovation

Full kitchen renos are expensive — and most people don't actually need one.  They need the kitchen to stop looking like it's stuck in 2009, or they...

How Technology Is Reshaping the Modern Australian Commercial Kitchen

The commercial kitchen has always been shaped by technology. Refrigeration changed how ingredients could be stored, modern ventilation transformed k...

The Number on a Roller Blind Fabric That Nobody Explains

Somewhere in the fabric book, next to the colour name, there is a percentage. Three per cent. Five per cent. Ten per cent. Nobody explains it, most c...

What’s Trending in Men’s Jewellery This Father’s Day!

Finding a Father’s Day gift that feels personal, stylish and genuinely wearable is not always easy. While socks and novelty mugs have traditionally ...

Road Signs: Understanding Their Role in Clear and Effective Signage

Effective signage and display hardware can help businesses communicate information, promote products and organise customer or visitor movement. Road...

Bottle Label Printing: Key Factors to Consider Before Your Next Packaging Run

Effective packaging begins with understanding the product, bottle material, artwork and production requirements when planning bottle label printing. H...

Planning a Long-Distance Move With Interstate Movers Melbourne

Moving between states involves more planning than a typical local relocation. Along with packing and transporting household belongings, you need to...

Understanding the Role of an I/O Controller in Industrial Automation

Modern industrial systems depend on accurate communication between sensors, machines and control systems. An I/O controller can help manage this commu...

How the Right Mining Hose Supports Demanding Operations

Mining environments place considerable demands on equipment used for material transfer, water management and processing. Hoses operating in these co...

Simple Ideas for Making Social Gatherings More Memorable

We have all been to those parties where everyone just stands around the kitchen island, staring at their phones, waiting for someone else to make a mo...

Outdoor Wall Lights: Improving Exterior Lighting Around Your Home

Lighting can influence how a room looks, feels and functions, so the right fitting should be selected according to both appearance and practical req...

Commercial Office Cleaning: Combining Routine Office Cleaning With Melbourne Service

Keeping a workplace clean requires a service that can accommodate everyday tasks as well as the particular needs of the business. Professional comme...

Caravan Sales in Queensland: How to Find the Right Caravan for Sale QLD

Caravan ownership is about more than having somewhere to sleep while travelling. For many Queenslanders, it is one of the best ways to explore regio...

What Sir Walter Buffalo Turf Actually Costs in 2026 (And Why Quotes Vary So Much)

Two quotes landed on a Hills District homeowner's kitchen table last spring for the exact same 80-square-metre backyard. One said $12 a metre. The o...

Nearly 1,300 NSW Hospital Beds Are Occupied By People Who Are Ready To Go Home

1,276 people in NSW hospitals have been medically cleared for discharge but remain in hospital because they're still waiting for NDIS or aged care sup...

National Survey Launched to Measure Operational Impacts of Federal NDIS Policy Reforms

The effects of recent NDIS reforms are beginning to move beyond policy papers and into day to day service delivery. A new national survey is asking ...