Modern Australian
Men's Weekly

.

Appier delivers strong Q1 results, achieving continuous profitable growth with diversified customer traction

Early profitability sets the stage for a promising start toward its 2025 financial targets

Highlight and achievements of Q1 FY24:

  • Growth momentum continues, as revenue increased by 33% YoY, exceeding 31% of FY24 guidance to reach JPY 7.4 billion, driven by robust traction from existing customers and early success in vertical diversification strategies
  • Gross profit grew 37% YoY, with gross margin reaching 51.7%, a historical high for Q1 due to GenAI technology advancements and prediction accuracy improvements
  • Profitability ahead of schedule, with operating income turning profitable from the same period last year to JPY 65 million and a 0.9% operating margin, in addition to EBITDA margins at 10% to reach JPY 736 million
  • R&D investment in AI technology development enhances the positive cycle of operating leverage and sales productivity improvement, thereby driving continued improvements in key operating metrics
TAIPEI, TAIWAN - Media OutReach Newswire - 14 May 2024 -

Strong Q1 performance reveals market strategy and business operation success

Appier Group Inc (TSE: 4180), henceforth referred to as Appier, today announced its earnings results for the first quarter of fiscal year 2024.

Despite a traditionally low season, Appier's Q1 revenue reached JPY 7.4 billion, marking a 33% YoY growth and exceeding 31% full-year guidance, further accelerating its business traction from the last quarter and the same period of last year with its consistent growth momentum. Meanwhile, the company’s gross profit YoY growth reached 37%, with a record high gross margin for Q1 of 51.7%.

The company's operating income has significantly improved, increasing by JPY 96 million YoY and achieving profitability at JPY 65 million. This performance, highlighted by a 0.9% operating margin and a 10.0% EBITDA margin, is ahead of schedule due to disciplined cost management and gross margin improvement.

Appier's enhanced gross and operating profit margins reflect its excellent execution capability to drive continuous technological advancements to profitable growth and S&M productivity enhancements. Appier’s R&D investment in AI technology not only enhances the positive cycle of operating leverage and sales productivity but also positions the company on a clear path toward achieving its FY25 targets. These investments lead to continuous improvements in key operating metrics, including growth in Average Revenue per Customer (ARPC) and gross and operating margins.

Robust revenue expansion and strategic customer diversification

Appier's Q1 revenue growth highlights the success of its vertical diversification strategies across regions, aligned with continuous traction from existing customers, especially in the E-Commerce and Digital Content sectors. The company has observed significant growth in the adoption of GenAI technology by existing customers within the Advertising Cloud. Appier has also successfully expanded its customer base for Digital Content in South Korea and extended its reach into new domains across the US & EMEA, and NEA, demonstrating solid early gains.

Diversified vertical expansion and revenue streams have also been instrumental in driving Appier’s resilient growth. The company achieved 67% and 31% YoY revenue growth in the US & EMEA and NEA regions, respectively. Following the upcoming higher season for Digital Content and accelerated new customer acquisition, a promising second quarter and continued improvement in profitability are expected.

"We focus on developing state-of-the-art AI technology and translating it into tangible commercial benefits to drive customer ROI. As our customers grow, so does our operating leverage, leading to stronger financial outcomes,” said Dr. Chih-han Yu, CEO and Co-Founder, Appier. “Our Q1 results clearly reflect our dedication to these objectives and underscore our commitment to continuous strategic growth through technology advancement.”

Enhance GenAI capabilities in three strategic directions

Appier's recent GenAI innovations are designed to elevate customer experiences and catalyze business growth across multiple dimensions. These include enhancing advertising performance, optimizing keyword exploration and improving auto-onsite editing.

  1. Enhanced advertising performance: Leverage GenAI to boost Advertising Cloud efficiency and achieve ROI-driven results through automated personalized marketing messages and creative generation.
  2. Optimized keyword exploration: Utilize GenAI to discover and target keywords and interests beyond conventional strategies and human knowledge, effectively expanding the customer base through innovative GenAI.
  3. GenAI auto onsite editor: Enable customers to describe their desired website templates through text or image inputs, which are then automatically learned and integrated using GenAI, reducing cross-departmental communication among marketing, engineering, and design teams.
With these GenAI applications, Appier believes it can collectively boost productivity, expand customer outreach, and enhance operational efficiency, setting a new digital marketing and content management standard.

Hashtag: #Appier #ArtificialIntelligence #GenerativeAI #MarTech #earnings



The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit for more company information, and visit for more IR information.

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australia...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...