Modern Australian
Men's Weekly

.

Watsons Innovates In-store Experiences for Customers in Asia, USD250 Million Investment in 6,000 New and Upgraded Stores in Two Years

HONG KONG SAR - Media OutReach Newswire - 6 June 2024 - Watsons, the flagship health and beauty brand of AS Watson Group, has been putting customers at the heart of its business.

As customers' expectations for a seamless and enjoyable shopping experience continue to rise, in 2023, Watsons invested in opening and upgrading over 2,200 O+O (Offline plus Online) stores across 15 markets in Asia, Europe, and the Middle East. The company expects to have over 3,800 new and refitted O+O stores by the end of 2024.

Watsons Innovates In-store Experiences for Customers in Asia

According to Malina Ngai, Group CEO of AS Watson, "As the leading health and beauty retailer in Asia, we're committed to offering our customers the highest quality range of products at great value, as well as providing them with a very pleasant shopping experience. We constantly hear from our customers about where we can improve, and we work closely with key brands to improve category-specific experience. Watsons has been at the forefront of revolutionising the in-store environment for customers, and over these two years, we are investing USD250 million in new store opening and upgrading existing stores across our 15 operating markets."

"We are opening over 1,200 new stores in 2023-24 and investing in refitting approximately 4,800 stores in the same period. This means 75% of the store portfolio in Asia will provide a more innovative and upgraded experience for our customers."

Redefining the Beauty Experience

Watsons stores have been designed to appeal to modern beauty lovers seeking a more exciting shopping experience. Recently, Watsons China has introduced Watsons Pink, where the entire interior design revolves around a captivating pink color theme, creating an ambiance that is particularly appealing to young customers. Additionally, spa services are offered in the stores, allowing customers to pamper themselves while shopping.

Meanwhile, a designated Beauty Playground zone has been introduced in the new concept stores in Watsons China. The Beauty Playground zone offers customers a fashionable and trendy experience-led makeup space, with access to on-hand makeup artists who can offer advice and expertise, as well as the opportunity to try out different looks and play around with colour cosmetics.

Watsons Taiwan has transformed its store into an aesthetically pleasing space that is perfect for social media. The stylish makeup zone features a lipstick-shaped makeup table and a circular pink light box on the ceiling. Additionally, Watsons offers My Colour Studio, where customers can receive seasonal colour analysis which helps them understand their skin tone, eye, and hair colour and find the perfect color palette for their clothing, makeup, and hair.

Watsons Malaysia takes shopping to a whole new level of fun and engagement. In addition to a variety of experiential zones such as My Beauty, Hair Studio, and Watsons To Go, they have introduced a K-pop Land dedicated to showcasing K-beauty products. The vibrant, colourful, and Instagrammable design of this zone attracts young customers, who can enjoy memorable moments with their friends while shopping together. Additionally, a Kid's Wonderland has been introduced, providing a perfect opportunity for customers to shop with their children and enjoy quality family time together.

Unleashing Professional Health Experience

To meet the needs of the growing number of health-conscious customers, Watsons has also introduced a revitalising shopping experience for those seeking health products and personalised health consultations. Watsons Hong Kong has redesigned its flagship store, introducing the HealthQ health decoding station. This station features pharmacists, Chinese medicine practitioners, and nutritionists who provide personalised health consultations, vaccinations, and health assessments to help customers stay healthy.

At Watsons Thailand, an enhanced health experience has been unveiled, featuring a modern and stylish store design along with a diverse selection of health products. To help customers in their personal journey to wellness, a private health consultation room has been introduced where pharmacists can provide personalised and professional advice tailored to individual needs.

"Watsons understands that simply providing the best products is no longer sufficient to meet the needs of our customers," Ngai further emphasised. "We're committed to continuous expansion and innovation, offering the best O+O customer experience. Watsons will always strive to inspire our 100 million loyal members to Look Good, Do Good, and Feel Great with us."

Hashtag: #ASWatson




The issuer is solely responsible for the content of this announcement.

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...