Modern Australian
Men's Weekly

.

Lee Kum Kee is The World’s 50 Best Restaurants’ first-ever Official Sauce & Condiment Partner

LAS VEGAS, USA - Media OutReach Newswire - 28 June 2024 – Lee Kum Kee Sauce Group ("Lee Kum Kee"), the renowned Asian cooking brand, announces a high-profile global collaboration with The World's 50 Best Restaurants as its first-ever exclusive Official Sauce & Condiment Partner.



Lee Kum Kee is the Official Sauce & Condiment Partner of The World’s 50 Best Restaurants. (Photo: Focus Event Photography)
Lee Kum Kee is the Official Sauce & Condiment Partner of The World’s 50 Best Restaurants. (Photo: Focus Event Photography)

Lee Kum Kee made its debut at The World's 50 Best Restaurants 2024 event in Las Vegas during 3-6 June, where leading chefs, gastronomic media and culinary experts converged for the reveal of this year's hotly-anticipated list.

Throughout the four-day programme, Lee Kum Kee proudly showcased its authentic Asian sauces and condiments. The company's signature sauces such as Oyster Sauce, Sriracha Mayo and Hoisin Sauce were featured in the welcome dinner, Chef's Feast, awards reception and closing party menus. Moreover, Lee Kum Kee provided premium bites to the delight of the audience at its booth. Prepared by Lee Kum Kee USA's chef team, the Wagyu steak tartare with Lee Kum Kee Premium Oyster Sauce was particularly well-received. The positive feedback received by Lee Kum Kee underscores its broad appeal as a "global gateway to Asian cuisine", with guests from diverse backgrounds appreciating its products' quality and flavour.

The Lee Kum Kee team tempts attendees at The World’s 50 Best Restaurants 2024 event with delectable bites. (Photo: Focus Event Photography)
The Lee Kum Kee team tempts attendees at The World’s 50 Best Restaurants 2024 event with delectable bites. (Photo: Focus Event Photography)

Doreen Cheng, Chief Marketing Officer of Lee Kum Kee Sauce Group said, "Lee Kum Kee is immensely proud to partner with The World's 50 Best Restaurants and bring authentic high-quality Asian sauces and condiments to connoisseurs around the world. It reflects our commitment to be a global gateway to Asian culinary culture and foster a community with a shared passion for excellent culinary experiences."

With a richly flavourful heritage of over 135 years, Lee Kum Kee is synonymous around the world with the authentic tastes of Asia. Today, the brand provides over 300 types of sauces and condiments to over 100 countries and regions.

Lee Kum Kee looks forward to continuing its partnership with 50 Best's regarded community over the next year. The company is excited to bring to life superior experiences worldwide through upcoming events such as Latin America's 50 Best Restaurants 2024 and Asia's 50 Best Restaurants 2025.

Hashtag: #LeeKumKee #LKK #LeeKumKeeSauceGroup #Worlds50Best


The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee Sauce Group

Lee Kum Kee was established in 1888 when its founder, Lee Kum Sheung created his own oyster sauce in Nanshui, Zhuhai, Guangdong Province, China. With a glorious history of over 135 years, Lee Kum Kee has become an international household name as well as a symbol of quality and trust. Today, it offers more than 300 types of sauces and condiments in over 100 countries and regions.

For more information about Lee Kum Kee Sauce Group, please visit:

About The World’s 50 Best Restaurants

Since 2002, The World's 50 Best Restaurants has reflected the diversity of the world's culinary landscape. The annual list of the world's most prestigious restaurants provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for and a pioneer of global gastronomic trends.

The 50 Best family also includes Latin America's 50 Best Restaurants, Asia's 50 Best Restaurants, Middle East & North Africa's 50 Best Restaurants, The World's 50 Best Hotels, The World's 50 Best Bars, Asia's 50 Best Bars, North America's 50 Best Bars, 50 Best Discovery and the #50BestTalks series, all of which are owned and run by William Reed. 50 Best aims to bring together communities across the hospitality sector to foster collaboration, inclusivity, diversity and discovery and help drive positive change.

For more information, please visit:

Driving After Brain Injury: Common Challenges and How To Overcome Them.

Suffering a traumatic brain injury (TBI) can drastically influence a person's ability to drive safely. For many, driving represents independence, bu...

The Psychology of Stepping Up: Why We Avoid Helping—and How to Fix That

Most of us like to think of ourselves as kind, helpful people. We imagine that if someone needed assistance—especially in an emergency—we’d st...

Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand

Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of ex...

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-...

How to Transfer Registration When You Buy a Used Car in Brisbane

Purchasing a second-hand car can be a thrilling experience, but there's more to it than simply handing over the cash and driving off. One very impor...

Expert Tips for Comparing Budget Movers and Energy Providers For a Modern Apartment

Starting a new life in a modern apartment can be a challenging yet exciting step. While moving into a modern apartment, people always need reliable ...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and ...

Your Next Travel Essential? Why Aussies Love Lightweight Electric Wheelchairs

Planning for a trip or just getting around town? A lightweight electric wheelchair could be your perfect travel mate. Whether it’s a stroll throug...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secur...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...