Modern Australian
Men's Weekly

.

Crayon and rhipe Complete Brand Integration: Unified Strength for Unlimited Opportunities

Two-year integration process creates a single, powerful brand entity

SYDNEY, AUSTRALIA - Media OutReach Newswire - 1 July 2024 - Crayon, a global leader in IT services and innovation, today announced the complete integration of rhipe into its brand.
Effective from today, the rhipe brand will be discontinued. With the integration, Crayon becomes the sole brand, unifying the two organisations strengths into a powerful entity that offers partners enhanced and unlimited opportunities.

Over the past two years, Crayon and rhipe have worked to combine teams and capabilities to both disrupt and improve the value offered by traditional distribution models. By expanding services, solutions, and programs, the organisation is helping partners grow revenue and scale their businesses.

"Our commitment to unlocking unlimited opportunities for our partners and their customers is stronger than ever," said Rhonda Robati, EVP Asia Pacific at Crayon. "The successful completion of this integration underscores our dedication to achieving greater efficiency and value for our partner community. Our shared obsession with helping partners grow and a people-first culture has already delivered significant achievements in the channel business. We look forward to attaining even more as the cloud and AI frontiers continue to grow for partners in Asia Pacific."

Crayon's global presence now includes over 4,000 employees, with more than 800 located in the Asia-Pacific region, supporting over 3,500 regional partners. As the third-largest Microsoft SPLA aggregator and indirect cloud solution provider (CSP), Crayon's reach extends to 46 countries, distributing over 40 vendor products across APAC. This ensures consistent delivery of top-tier value and support.

"Through the integration of our organisations, we are investing in partner success with specific enhancements," said Robati. "Crayon is now better positioned to provide further value for partners, ensuring consistent, sustainable, and long-term business gains."

New Services

Partners can now benefit from the combined solutions portfolio and enhanced services across eight operational domains: Cloud productivity, security, business continuity, business applications, IT cost management, cloud services, data, and AI solutions.

The company also offers expertise in backup, cloud migration, ERP implementation, cybersecurity, cloud cost optimisation, and cloud management. Partners can leverage two new cybersecurity assessment offerings for cloud security, Azure Risk Mitigation and Essential Eight maturity.

They will also be able to white-label a more comprehensive suite of products and services to offer their customers, helping them become a one-stop shop for their end customers.

Partner Success Support

As part of the new value Crayon offers to its partners, enablement will be key. The relaunched apac.crayonchannel.com website has a dedicated section for partner enablement, providing resources and tools to support partner growth and development.

Beyond bolstering enablement, the business offers access to its Technology Advisory Group (TAG), an APAC-based specialist unit providing strategic and technical guidance on a value-add basis.

Through expert support in business development, vendor relations, and technical consultancy, TAG equips partners with competitive differentiation and high-performance operating models.

New Platforms Announced

PRISM has also been rebranded to Crayon and the system will still co-exist with Cloud-iQ in APAC. Crayon has already announced the creation of a new cloud billing platform to integrate Cloud-iQ and the revamped PRISM, which will be the most powerful Cloud Billing Platform in the market.

"Our goal is to empower our partners with the best tools and support," said Warren Nolan, Crayon's SVP of Channel. "With the creation of a new and integrated Cloud Billing Platform, partners will be able to streamline subscription management, gain real-time insights into their spending, and access comprehensive reporting tools. This not only simplifies operations but also helps optimise cloud investments, allowing partners to focus more on growing their business and less on administrative tasks."

Crayon has announced the launch of new partner programs for the APAC channel community to add strategic long-term value to its partners. The programs are expected to be launched throughout the second half of this year.

For more information, visit Crayon's Channel website: https://apac.crayonchannel.com/
Hashtag: #Crayon #Rhipe #Brand



The issuer is solely responsible for the content of this announcement.

Crayon

Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We optimize businesses' IT estate to help them innovate with expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit .

The Cost of Converting a Shipping Container into a Liveable Space

Container conversions often require more planning and labour than expected Early costs include foundations, framing, and structural reinforceme...

Marriage Celebrant for Modern Lovers Who Want Something Different

Many couples today feel pressure to follow the same wedding traditions their parents or grandparents did. They might sit through long ceremonies that ...

Why Everyone’s Signing Up for Fitstop’s 6-Week Challenge (Again)

Hint: It’s not just for the gains. Somewhere between the endless TikTok fitness hacks and the unrealistic “30-day shred” promises, we forgot ...

The Mental & Financial Benefits of Minimalist Caravan Travel

Minimalist caravan travel has grown in popularity, not just for its practical appeal but also for the sense of freedom it brings. With the rise of c...

Sydney Property Lawyers: Your Complete Guide to Smooth Transactions

Navigating the Sydney property market can feel like traversing a minefield, can't it? The process, laden with legal jargon and complex procedures, o...

Electrician Perth: Your Go-To Guide for Home Electrical Safety

When it comes to keeping your home safe and sound, electricity is something you simply can't afford to ignore. Faulty wiring, outdated switchboards...

Why More Homes and Businesses Are Choosing an Electric Sliding Door

Convenience, aesthetics, and technology often go hand in hand when it comes to architectural choices. One solution that delivers all three is the el...

Real Estate Rubbish Removal That Keeps Properties Market-Ready

When it comes to real estate, presentation is everything. Whether it’s a property for rent or sale, first impressions count. Cluttered backyards, ...

Real Estate Rubbish Removal That Keeps Properties Market-Ready

When it comes to real estate, presentation is everything. Whether it’s a property for rent or sale, first impressions count. Cluttered backyards, ...

Ironman 4x4: Building Complete Suspension Systems for Australia

The name Ironman 4x4 resonates throughout Australia's 4WD community, particularly when discussing Ironman suspension solutions. This Australian bran...

Pontoon Boats - The New Must-Have for Luxe Canal Homes

If you are living on a canal in Australia, you are already living the dream. But living near the water without a boat is like owning a horse without...

Perth Airport Transfers: Choosing the Right Service

Touching down in a new city can be exciting, but let's be honest, it can also be a bit stressful. After a long flight, the last thing you want to wo...

How to Save Smart: Cheapest Travel Insurance for Schengen Visa without Cutting Corners

Picture this: you’ve found a last-minute flight to Milan, your hotel booking comes with breakfast and a rooftop view, and your itinerary is ready ...

Keeping Lone and Remote Workers Safe: Employer Duties and Practical Solutions

In Australia, thousands of employees work alone, in remote locations, or in direct contact with the public every day. While these roles are critical...

How Your General Dentist Supports Your Smile Over a Lifetime

A healthy grin is more than just a desirable feature; it reflects overall health, well-being, and self-esteem. Our oral health needs evolve from chi...

A Brighter Smile in Sydney: Expert Cosmetic Dentists and Veneers Solutions

A confident smile can open doors, boost your self-esteem, and leave a lasting impression. In Sydney, more people than ever are turning to cosmetic den...

How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...