Modern Australian
The Times Real Estate

.

Dusit Hotels and Resorts and Generatorand Freehand Hotels enter strategic development partnership to boost global expansion in new markets

By leveraging each other’s strengths, both companies aim to break new ground and plant flags in destinations where they have yet to have a presence.

BANGKOK, THAILAND - Media OutReach Newswire - 29 August 2024 - Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies, and Generator and Freehand Hotels, an award-winning developer and operator of experiential hostels and boutique hotels in Europe and the USA, have entered a strategic partnership to synergise their development resources to pursue sustainable international growth for their respective brands.

This groundbreaking partnership marks an exciting new chapter in the growth trajectory of Dusit International and Generator and Freehand Hotels. Pictured (from left): Gilles Cretallaz, COO, Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO, Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development, Asia Pacific & Middle East, Generator and Freehand Hotels.
This groundbreaking partnership marks an exciting new chapter in the growth trajectory of Dusit International and Generator and Freehand Hotels. Pictured (from left): Gilles Cretallaz, COO, Dusit International; Siradej Donavanik, VP – Global Development, Dusit International; Alastair Thomann, CEO, Generator and Freehand Hotels; and Anmol Bhojwani, Head of Development, Asia Pacific & Middle East, Generator and Freehand Hotels.

Under the partnership, Generator and Freehand Hotels will leverage its extensive network and strengths in developing lifestyle hybrid accommodation models in the affordable lifestyle segment in Europe and the USA to seek opportunities to introduce Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, and popular stateside destinations such as New York, Miami, and Los Angeles.

Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to seek opportunities to introduce Generator and Freehand's award-winning boutique hotel-hostel hybrid model in prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and renowned island retreats such as Phuket and Bali.

"It's a real win-win situation for both companies," said Mr Siradej Donavanik, VP – Global Development, Dusit International. "It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead."

Alongside its established brand lineup that includes Dusit Thani (luxury), dusitD2 (lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long stay), and ASAI Hotels (affordable lifestyle), Dusit also recently introduced two new brands, Devarana – Dusit Retreats (wellness luxury), and Dusit Collection (bespoke luxury). Generator and Freehand will explore development opportunities for all of these brands.

Mr Alastair Thomann, CEO, Generator and Freehand Hotels, said, "This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit's unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide."

Dusit's portfolio currently spans 18 countries and comprises 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia, which Dusit acquired in 2018. More than 60 Dusit Hotels and Resorts are in the pipeline worldwide.

Generator and Freehand oversees a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.

Hashtag: #DusitThani #Bangkok

The issuer is solely responsible for the content of this announcement.

About Dusit Hotels and Resorts

is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes more than 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

Learn more on

About Dusit International

Established in 1948, or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.

Dusit International's diversified investments in real estate development, hospitality-related services, and the food sector are part of its long-term strategy for sustainable growth, which focuses on three key areas: balance, expansion and diversification.

Learn more on

About Generator

Founded in 1995, Generator is the leading boutique and lifestyle accommodation brand with a robust and growing portfolio across Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, Miami Beach, Washington D.C. and now New York. Pioneers of affordable lifestyle and masters of the social experience, all Generator properties have redefined their respective markets with design-forward room types from shared to private bedrooms, co-working and casual public areas, exceptional bars, cafes and a variety of private event spaces - from street facing to penthouse suites and roof tops. In March 2017, Queensgate Investments acquired Generator, cementing its reputation as a leader in hospitality. Generator has recently been awarded its first third-party management agreements for The Paramount Hotel in New York and Berlin Alexanderplatz and continues on an impressive growth trajectory.

Learn more on | @staygenerator

About Freehand Hotels

Freehand is a standout collection of beloved hotels operated by the trailblazing hospitality brand Generator that combine innovative design, award-winning food and beverage, and community spirit. Each Freehand location – across the US's most vibrant cities New York, Los Angeles, Chicago and Miami – takes its cues from its surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer ensuring every experience at each Freehand property is completely one-of-a-kind. Acquired by London-based Queensgate Investments in 2019, Freehand and its award-winning renowned food and beverage concept, Broken Shaker, joins the trailblazing the globally revered, boutique Generator properties in offering affordable, design-centric accommodations – that include sophisticated yet comfortable private and shared rooms – alongside thoughtful communal spaces, and a lively, youth-driven social culture.

Learn more on | @freehandhotels

Generator and Freehand oversees a total of 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.

Rope Rescue Training Explained: Techniques, Tools & Skills

Rope rescue training is critical for emergency responders, industrial workers, and anyone who operates in high-risk environments. Whether you're a fir...

The Different Career Paths in a Law Firm: From Clerk to Partner

The legal profession offers a structured yet diverse career path, with opportunities ranging from entry-level positions to esteemed leadership roles...

The Importance of Exercise for People with Disabilities: Adaptive Workouts

Exercise is a fundamental part of maintaining physical and mental wellbeing, and this holds true for people of all abilities. For individuals with d...

Planning a Construction or Renovation? Don’t Overlook the Plumbing!

Building or renovating your home is an exciting journey—designing layouts, selecting finishes, and watching your space come to life. However, while ...

Bathroom Tiling: Trends, Materials and Installation Tips

The world of bathroom tiling has come a long way, with new trends, improved materials, and innovative installation techniques, making it easier than...

Best Products to Increase Hair Density: What Really Works?

Do you want thick, voluminous hair? We get you!! There’s just something about a full head of hair that makes you feel more confident. But what do...

The Cost of Back to Base Security in Sydney: Is It Worth the Investment?

Sydney is a fantastic place to live. The beaches, the cafes, the culture. There’s a reason people are willing to pay premium prices for a spot in ...

Australian Workplace Engagement Declines Amidst Shifting Employee Priorities

Global leader in employee engagement and HR technology, Reward Gateway, has today released its second annual Workplace Engagement Index. The report...

The Right Mix: 5 Tips for Choosing Products Your Customers Will Love

Photo: Marcella Marcella / Unsplash Crafting the perfect product offering is difficult. You need to strike a delicate balance between building a busi...

Septic Tank Pump Out Cost: What to Expect in 2025

The size of the tank, the location and the rates charged by the service provider all affect how much a septic tank pump out will cost. Every thre...

How Machine Learning is Personalizing Orthodontic Treatment

Orthodontic treatment has seen a significant transformation over the past few decades, largely due to advancements in digital dentistry and artificial...

From Backend Logic to Frontend Magic: Merging Software Development and Web Design

Software design and web development go hand in hand in today's computer age. Backend logic is used for functionality, and frontend design makes soft...

Australians who want to buy their first home need concrete saving stratagems for their deposit

Many Australians aspire to own a house but face significant obstacles while trying to save for the necessary deposit. Given the increase in property...

Key Factors to Consider When Choosing the Right Professional Indemnity Policy for Your Business

"Unlock the secrets to choosing the ideal Professional Indemnity Policy for your business. Understand the critical considerations!" A Professional ...

Skills in Demand (Subclass 482): The Employer-Sponsored Work Visa for Skilled Professionals

Businesses in today's globalized economy are always looking for qualified individuals to fill important positions. Employers in Australia can fill ...

Recent Study Reveals Which Psychological Problems Affect Different Age Groups

In recent years, the wider community has started talking more about mental health, and for good reason. In Australia alone, 42.9% of people between ...

The Ultimate Guide to Flyscreen Windows: How to Keep Your Home Bug-Free in Style

Keeping your home free from insects doesn't mean sacrificing style or comfort. Flyscreen windows offer an effective solution to maintain a bug-free ...

Dating after separation - the do's and don't's

After a romantic split you move forward with plans for fresh dating relationships. The present moment brings excited feelings since you look toward ...