Modern Australian

Alibaba Pictures' Fenghuang Yunzhi International Version iCIRENA Expands to Hong Kong and Macau Cinemas

HONG KONG SAR - Media OutReach Newswire - 12 November 2024 - Alibaba Pictures Group Limited ("Alibaba Pictures" or the "Company," HKEX: 1060) recently announced that iCIRENA, the international version of Fenghuang Yunzhi, has partnered with leading cinemas in Hong Kong and Macau SARs,China, including Emperor Cinemas in Hong Kong, and Galaxy Cinemas and Bona International Cinemas in Macau.

This collaboration aims to introduce a new technological experience to the film market in Hong Kong and Macau SARs through an integrated smart cinema solution.

Fenghuang Yunzhi is a digital management platform developed by Alibaba Pictures for cinemas. This product surpasses the limitations of traditional single-store ticketing systems, significantly reducing operating costs, expanding marketing channels, and improving management efficiency for cinemas. Currently, Fenghuang Yunzhi covers more than 5,300 cinemas in Chinese mainland, with its intelligent algorithm-assisted scheduling function boosting efficiency by 80%. According to statistics, Fenghuang Yunzhi holds the leading market share in the Chinese mainland film market.

Leveraging years of practical experience in the Chinese mainland film market, Alibaba Pictures launched iCIRENA, the international version of Fenghuang Yunzhi. iCIRENA made its debut in March 2024. In just over six months, iCIRENA has gained recognition from multiple cinema partners in Hong Kong and Macau SARs.

iCIRENA offers an excellent user experience to cinemas in Hong Kong and Macau SARs with its simple and intuitive system design. Through automation and intelligent features, many of the original duplicated ticketing operations can be simplified and improved. Both experienced cinemas and newly-opened cinemas can quickly operate the system, reducing learning costs and operating time, and achieving overall improvements in work efficiency.

Galaxy Cinemas staff noted that scheduling a film used to take 1.5 hours, but with iCIRENA, it now only takes 15 minutes. Staff can easily complete complex scheduling tasks through an intuitive interface, greatly improving efficiency.

Fenghuang Yunzhi's iCIRENA brings an iterative upgrade to cinemas in Hong Kong and Macau SARs through technological innovation, overcoming traditional industry bottlenecks with a pure cloud operating system. It achieves significant breakthroughs in data processing, system performance optimization, and other aspects with advanced algorithms and technical architecture. During peak traffic periods, iCIRENA performs excellently, maintaining a smooth ticket purchasing experience even during high demand times like holidays. This provides strong stability for cinema operations, enabling them to easily face various market challenges and better serve their audiences. Represented by iCIRENA, this new digital management model not only enhances the overall performance of ticketing systems and user experience but also explores more growth opportunities for technological advancement and innovation in the film industry.

To further promote high-quality development in Chinese films and build a strong filmmaking nation, the "14th Five- Year Plan for the Development of the Chinese Film Industry" proposes to "improve the film industry system and enhance film technology capabilities." Aiming to accelerate industry development through digital technology, Alibaba Pictures' Fenghuang Yunzhi remains committed to investment in technology research and development, product refinement, and market insights. By continuously introducing advanced technologies such as cloud computing, AI, and large model algorithms, it explores new pathways for improving quality and efficiency in the industry. As iCIRENA delves deeper into the film markets in Hong Kong and Macau SARs, Fenghuang Yunzhi's journey of "technology going abroad" will officially commence from its base in the Guangdong-Hong Kong-Macao Greater Bay Area, expanding to Southeast Asia.

Hashtag: #Alibaba

The issuer is solely responsible for the content of this announcement.

About Alibaba Pictures

Alibaba Pictures is listed on the main board of The Stock Exchange of Hong Kong Limited (stock code: 1060). It is an Internet-driven integrated platform that covers content production, promotion and distribution, IP licensing, cinema ticketing management, and data services for the entertainment industry.

Alibaba Pictures' company website:

Driveree App Expands into Food Delivery with Exciting Discounts and Growth Plans

Victoria, 15 Nov 2024 – Driveree, the innovative app transforming food delivery services in Geelong, Victoria, is now making waves across the coun...

Choosing Affordable Office Cleaning Services with Flexible Contracts

Maintaining a clean work environment is essential not only to the morale and productivity of the employees but also for cost reasons, since cleani...

Tips for Managing Business Funds in High-Interest Accounts

For entrepreneurs, astute fund management extends beyond survival alone—it fuels expansion and ensures ongoing viability. A shrewd tactic involves...

Understanding Regulations and Requirements for Building a Granny Flat

Constructing a granny flat entails understanding and complying with regulations that may differ depending on the area you're, in Here is a breakdown...

Top-Rated Criminal Lawyers in Brisbane: Securing Legal Defence and Justice

Navigating the legal landscape, particularly in criminal defence, is an intricate journey that demands experience, expertise, and a deep commitment ...

Innovative Solar Conduit Solutions: Why Solarflex Stands Out

When it comes to solar installations, efficiency, safety, and regulatory compliance are essential — particularly when tight schedules and diverse en...

Loaded Potato Snacks: Perfectly Crispy French Fries and Air-Fried Hash Browns

Are you craving a crunchy, flavorful potato snack that goes beyond the usual French fries? Let me introduce you to two of my favorite recipes: Loade...

Bulk Liquid Storage Tanks: Essential Solutions for Modern Industry

In industries where managing large quantities of liquids is a daily requirement, bulk liquid storage tanks play a vital role. These tanks are desi...

Bistro Blinds for Seasonal Changes: Adapting Your Outdoor Space

Bistro blinds are outdoor designs that can be adapted for seasonal changes. They warm up the environment by making it wind-free, wet-free, and sun...

Advantages of Using Digital Printing Services

The demand for quick, efficient, and high-quality printing solutions has seen remarkable growth in our modern, fast-paced world. This increasing nee...

Benefits of Professional Strata Management

Navigating the complexities of strata management can be a daunting endeavor for any strata property owner or committee member. Strata management inv...

The Hidden Benefits of Bundling Utilities with Moving Services

Moving can feel overwhelming with so many things to juggle. Hiring a moving company in Brisbane helps make it easier, but did you know you can make it...

Family Mediation: The Path to Resolution, Healing, and Lasting Solutions

In an era where family challenges are often met with emotional and financial strain, family mediation has quietly gained traction as a life-changing...

Surprise Party Ideas That Will Leave Your Guests Speechless

Throwing a surprise party is one of the most exciting ways to celebrate a special occasion. The thrill of keeping it a secret combined with the joy ...

“North of the River” Vs “Over the Bridge” – What’s in Brisbane’s ongoing North Vs South Feuds?

Greater Brisbane Australia’s largest capital city by land area, coming in at 15,824 square kilometers, and ranks number three worldwide. It has Au...

Income Stream Integration: 7 Ways to Earn Money Through Your Website

Whether you sell Vietnamese coffee, review Japanese gadgets, or rent Melbourne self storage, your website is more than just an online presence—it...

Top 10 Benefits of Practicing Taekwondo for All Ages

Taekwondo is more than just a martial art; it’s a way of life that offers profound physical, mental, and emotional benefits. Whether you're a chil...

Plasterboarding and Ceiling Repair: The PlasterX Advantage for Long-Lasting Results

Contacting professionals who are well-versed in the nuances of the task is essential to preventing headaches during plastering ceiling repair work. ...