Modern Australian
The Times Real Estate

.

Ministry of Commerce partners with renowned chef Wolfgang Puck to elevate Thai SELECT’s global recognition

BANGKOK, THAILAND – Media OutReach Newswire – 20 December 2024 - The Department of International Trade Promotion (DITP), under the Ministry of Commerce, has launched a strategic initiative to promote Thai SELECT products and services in international markets.

Joining hands with world-class influencers and media, the campaign aims to boost awareness of Thai cuisine, enhance its global appeal, and elevate confidence in the Thai SELECT logo as a hallmark of quality. These efforts are designed to increase export value and create sustainable economic impact for Thailand.

Thai SELECT

In a showcase, Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, alongside internationally acclaimed chef Wolfgang Puck, crafted signature Thai dishes such as crispy noodles and chicken massaman curry. This collaboration gained international exposure through media outlets, including the Los Angeles Times, ABC7's Eyewitness News, and various social media platforms.

The initiative also featured the Sa Wad Dee Thai SELECT Festival, to present delectable dishes from seven leading Thai restaurants. The event also served as a platform for awarding Thai SELECT certificates to 14 qualified Thai food establishments. With participation from over 200 local media representatives and influencers, the festival generated over 535 media posts, significantly increasing the visibility of Thai cuisine among American consumers while strengthening ties with local Thai restaurants.

The Thai SELECT logo will be a gateway for Thai restaurants and products to gain global recognition for exceptional food and service quality. Currently, 1,664 Thai SELECT-certified restaurants operate internationally out of 18,852 Thai restaurants worldwide. The United States leads with 445 Thai food establishments.

Next year, Thai SELECT plans to collaborate with global influencers who have over 10 million followers altogether to promote Thai cuisine as a cultural soft power, aligning with the Thai government policies. The ambition is to elevate the Thai SELECT certification to Michelin-star-level prestige by increasing the number of certified restaurants and products and refining selection criteria to uphold the highest standards of quality and authenticity.

This collaborative effort represents a significant milestone in promoting Thai cuisine on the world stage, creating new opportunities for Thai entrepreneurs in the food industry. By establishing Thai SELECT as a trusted symbol of Thai culinary excellence, the initiative is expected to boost economic value for Thai businesses while strengthening the Thai identities and brands.



Hashtag: #ThaiSELECT

The issuer is solely responsible for the content of this announcement.

Beer Label Design for New Breweries: Where to Start in 2025

Imagine a customer picking up your beer based purely on its striking label. In a crowded market full of craft brews and new brands, first impression...

Functional and Fashionable: The Rise of Ladies Workwear in Australia

A perfect change in the Australian workforce has been happening in recent days. Women are contributing a lot in the male-dominated workplaces. They ...

Concrete Trailer Pump for Sale: Your Ultimate Solution for Efficient Concrete Placement

In construction projects where efficiency, precision, and flexibility are paramount, concrete trailer pumps for sale stand out as an essential piece...

Exploring Different Types of Solar Panels: Monocrystalline, Polycrystalline, and Thin-Film

The demand for solar energy continues to grow as more Australians embrace sustainable energy solutions. A crucial step in transitioning to solar pow...

Common Mistakes in Food and Wine Pairing (And How to Avoid Them)

Pairing food and wine is often considered an art, but it doesn’t have to be intimidating. The right pairing can elevate a dining experience, while...

Wine Tasting 101: A Beginner’s Guide to Smelling, Swirling, and Sipping

Wine tasting is an art form that can seem daunting to beginners, but with a little knowledge and a lot of enthusiasm, anyone can master the basics. ...

How to Fix a Clogged Shower Drain: Tips for Homeowners

A clogged shower drain is a common household issue that can be both frustrating and inconvenient. Over time, hair, soap scum, and other debris can a...

Top Trends in Electric Recliner Sofas for 2024

Electric recliner sofas have taken center level in the world of furniture layout, combining consolation, comfort, and superior generation. As we pas...

Setting Up the Perfect Home Studio for Drummers

Creating the perfect home studio for drumming is a fulfilling project that goes beyond just having a space to practice. A well-designed studio can a...

Essential Guide to Surveying Services for Land and Construction

Surveying is indispensable in all land development, real estate transactions, and construction. The core of surveys, including metric geodetic and pre...

A Step in the Right Direction: Choosing the Best Nursing Shoes and Socks for Australian Healthcare Workers

Australian healthcare professionals need to work long hours for the people. They have to be on their feet in demanding situations. So, it will be ne...

Understanding Modern Art Movements – Surrealism, Cubism, and Beyond

Modern art movements have always challenged conventions, pushing the boundaries of creativity and expression. From the fragmented perspectives of Cu...

10 Classic Dumpling Recipes to Try at Home

Dumplings are a universal delight, found in cuisines across the globe. From delicate folds to rich fillings, these versatile creations bring people ...

10 Essential Strategies for Effective Branded Advertising Campaigns

In the fast-paced world of marketing, creating an impactful branded advertising campaign is key to standing out and forging meaningful connections w...

The Evolution of Real Estate Software – From Basic Tools to Advanced AI

The real estate industry has undergone a seismic shift over the past few decades, with technological advancements playing a pivotal role in transfor...

What is RPL in Australia?

RPL is Recognised Prior Learning and refers to skills you already have that can be credited for further study or learning. For example, previous c...

Why 1/4 Zip Jumper Is Trending

The 1/4 zip jumper becomes the new status symbol. Yes, people like them. So, they are in demand nowadays. These jumpers are simple garments with a z...

The Complete Guide to Downsizing Your Home

Making the decision to downsize your home is a significant life change that can feel overwhelming at first. Whether you're empty nesters looking to si...