Modern Australian
The Times

ONYX Hospitality Group Spotlights Shama Serviced Apartments: Redefining Urban Living Across Asia

BANGKOK, THAILAND - Media OutReach Newswire - 8 September 2025 - As urban professionals increasingly turn to serviced apartments for a better balance of work, family, and lifestyle, ONYX Hospitality Group is spotlighting its Shama brand — a growing collection of residences in Thailand, Malaysia, Hong Kong, and China.

Designed to meet the needs of today's new generation of city dwellers, Shama offers the flexibility, convenience, and community that redefine the modern urban home.

Shama LS3

Shama: A New Way of Living

Shama is designed for executives, professionals, and families who require both short- and long-term accommodation. It offers spacious residences with functional layouts - complete with kitchens and living areas - alongside amenities for everyday life. All of this is complemented by hotel-standard services to ensure comfort and ease.

More than just providing a place to live, Shama reimagines the home experience by blending the warmth of home with the conveniences of a hotel. This approach resonates with modern city dwellers who value quality of life and flexibility over traditional property ownership. It is why Shama stands as a pioneer of the New Urban Living Mindset, making the idea of a "second home" a reality for today's urbanites.

Shama is more than just a place to stay; it is a new way of living. Offering flexibility, convenience, and a better quality of life, Shama is redefining the modern home for city dwellers across Asia.

Why Serviced Apartments?

For the new generation, a home is more than just a house or a condominium. It is about quality of life, convenience, and a sense of community. Today's urban dwellers, especially executives and office professionals, are seeking a place that genuinely enhances their lives. They want more than simply a bed for the night or a permanent suburban address; they aspire to a space that seamlessly balances work, relaxation, and family life.

For professionals advancing their careers, a home close to their workplace, with convenient transport links and comprehensive services, is a critical advantage. It enables them to focus fully on their work, safe in the knowledge that when they return, they can unwind and recharge both physically and mentally without worrying about everyday details. For parents with children studying in the city, a "home" means a safe and accessible environment with services and communities that ensure a high quality of life - an environment where their children can thrive.

The Serviced Apartment Advantage

Serviced apartments have therefore emerged as the ideal solution for modern city living. They present a superior alternative to renting a condominium, which can often mean limited space and few services, or staying in a hotel, which is rarely practical for longer-term stays. Unlike purchasing a home, which carries the burden of maintenance and the challenge of relocating as circumstances change, serviced apartments provide a flexible, convenient option.

With features perfectly suited to the urban lifestyle, serviced apartments provide spacious living areas complete with fully equipped kitchens, living rooms, and dedicated workspaces, as well as shared spaces for unwinding. Hotel-standard services take care of everyday essentials, while prime locations close to business districts, schools, and leading hospitals offer both convenience and peace of mind. Above all, serviced apartments foster a sense of community that enhances overall quality of life. And when the time comes to move on, residents can do so with ease - free from the burden of resale or letting.

This is why serviced apartments are becoming the new "second home" for today's urban professionals. More than simply meeting residential needs, they combine flexibility, convenience, and quality of life for a truly fulfilling lifestyle.

Discover Shama across a range of locations, each designed to suit different lifestyles:

  • Shama Yen-Akat Bangkok
    A tranquil retreat in the Silom-Sathorn business district, surrounded by shops and restaurants. Ideal for pet owners and fitness enthusiasts, with Lumpini Park just minutes away.
  • Shama Ekamai Bangkok
    Situated in the vibrant Ekkamai-Thonglor area, surrounded by community malls, cafés, and restaurants. With spacious residences perfect for long stays, it offers convenient access to Bangkok's key business districts.
  • Shama Lakeview Asoke Bangkok
    In the heart of Asoke, overlooking Benjakitti Park and close to major shopping, dining, and entertainment venues.
  • Shama Petchburi 47 Bangkok
    Nestled in a quiet yet central location adjacent to Bangkok Hospital, and close to wellness centres, spas, and leisure facilities, making it ideal for extended stays.
  • Shama Sukhumvit Bangkok
    A unique blend of greenery and modern conveniences in central Sukhumvit, with spacious residences and family-friendly amenities, just minutes from Bumrungrad Hospital.
  • Shama Rayong (Opening 2027)
    Ideally positioned for both business and family living, close to industrial estates and international schools, offering an ideal long-term stay option in one of Thailand's most important economic hubs.

For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com. To learn more about Shama, visit www.shama.com


Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

Organisational Experts Share Their Tips for Achieving a Clutter-Free Kitchen

They say the kitchen is the heart of a house which means a clutter-free kitchen not only makes your home in general look nicer, it also makes cookin...

10 Creative Ways AI Image Extenders Are Transforming Digital Content Creation in 2026

Introduction Artificial intelligence continues to reshape the digital landscape, and one of the most exciting innovations in 2026 is the rise of AI i...

What to Do When You're Arrested in Victoria

Most people have thought about this in the abstract. A knock at the door, a hand on the shoulder, a car pulled over on the Hume. In the abstract, th...

Common Financial Disputes During Separation

Separation hits on many levels, not just emotionally. When a partnership ends, untangling the financial side — assets, debts, and everything built t...

Why Posting More Content is Killing Your Brand

More content. More often. More platforms.Most brands have been running this playbook for three years. Most brands have nothing to show for it.Not be...

Garden Clean-Up vs. Regular Maintenance: Which Do You Really Need?

Most people ring a gardener and ask for a "tidy up." What they mean by that, and what the garden actually needs, are often two completely different ...

Solar Panel Maintenance Tips for Melbourne Homes

Three years in and the panels are still on the roof. The inverter is still blinking. The electricity bills are still lower than they used to be, rou...

Cost Effective Kitchen Renovations – From the Ground Up

Even in times of uncertainty, it seems renovations continue to be on the to-do list for many Australian property owners. As a result, demand on materi...

Why Bathroom Product Selection Matters More Than Most Homeowners Realise

Most homeowners think wrong when it comes to a bathroom renovation. They think hard about the layout. Spend hours choosing tiles. Agonise over pain...

How An Asbestos Removalist Ensures Safe And Compliant Property Environments in Melbourne

Maintaining a safe environment within residential and commercial properties requires careful management of hazardous materials, which is why engaging ...

Why Protein Bars Are A Convenient Option For Daily Nutrition And Energy

Maintaining balanced nutrition throughout the day can be challenging, especially for individuals with busy schedules, which is why protein bars hav...

Property Settlements After Separation: Key Considerations

Dividing assets after a separation is one of the more complex and emotionally charged aspects of the process. Understanding how property settlements...

Why Dust Control Matters During Bathroom Demolition

People usually expect bathroom demolition to be noisy.  No one thinks of dust — but it turns up everywhere. Inside cupboards. On couches. Along...

Why Roller Shutters And Outdoor Blinds Are Popular For Modern Properties

Many homeowners and businesses now install roller shutters to improve security, privacy, insulation, and weather protection across residential and ...

Slushie Machine Hire for Events: What to Check Before Booking

There's a moment at every great event when guests stop what they're doing and just enjoy something. A slushie machine is often that moment. It draws p...

Why AS/NZS Certified Sunglasses Are Essential for Australian Kids

Australia has some of the highest UV radiation levels in the world. That's not a warning label exaggeration; it's a measurable, documented fact that s...

Why People Regain Weight After Weight Loss?

Losing weight is hard; keeping it off is harder; and regaining it after all that effort is something many people go through more than most realise. ...

10 Benefits of Having a Frozen Yoghurt Machine for Your Business

Frozen yoghurt is a commercially viable dessert option for a wide range of food service businesses due to its versatility, efficiency, and consisten...