Michelin Ignites the Future of Mobility at "Michelin Beyond Performance" Asia Pacific Media Day 2025
Unveils Bold Innovations, Strategic Partnerships, and a Vision for a Sustainable Tomorrow
- Revolutionary Vision: Michelin showcases its strategy to become a world-leading manufacturer of life-changing composites and experiences, driven by its All-Sustainable framework: People × Profit × Planet.
- Powerful Partnerships: Industry leaders and KOL joined Michelin in a panel discussion to share real-world sustainability collaborations and measurable impact.
- Culinary Innovation: GOAT Bangkok, a One MICHELIN Star restaurant, presented a menu inspired by "composites," blending science and gastronomy in a celebration of Michelin's innovative spirit.
SARABURI, THAILAND – Media OutReach Newswire – 24 October 2025 - Michelin, world-leading manufacturer of life-changing composites and experiences, proudly hosts the Michelin Asia Pacific Media Day 2025 at its Nongkhae site in Saraburi, Thailand, under the theme "Michelin Beyond Performance." This annual event brings together regional media, industry partners, and Michelin executives to explore how the company is redefining performance through innovation, sustainability, and human-centric progress.
Michelin Asia Pacific Media Day 2025
The event is opened by Manuel Fafian, President and Managing Director of Michelin Asia Pacific, who highlights Michelin's journey from tire innovation to becoming a world-leading manufacturer of life-changing composites and experiences. "Our ambition goes beyond performance," he shares. "We are building a future where every product, every solution, and every experience contributes to a better way forward—for people, for profit, and for the planet. Today's Media Day is a showcase on how we are bringing this future to life."
A Vision Rooted in Innovation
From its pioneering role in the 1899 electric land-speed record, to its current leadership in sustainable tire technologies, Michelin continues to push boundaries. The keynote sessions and workshops showcase Michelin's transformation into a composite solutions powerhouse, with applications spanning mobility, healthcare, aerospace, and low-carbon energy.
Cyrille Roget, Michelin's Technical and Scientific Communication Director, presents the Group's latest advancements in sustainable tire design, emphasizing the importance of life cycle assessment, bio-sourced materials, and rolling resistance optimization. He highlights that over 80% of a tire's environmental footprint occurs during usage, underscoring the need for holistic design and responsible manufacturing.
Driving Sustainability Together: Michelin & Partners in Action
A key highlight of the event is the panel discussion featuring Michelin's strategic partners: DHL, Mon Transport and SweetVarnVarn, industry KOL. The session explores how collaboration across industries is accelerating sustainability in logistics, manufacturing, and mobility, with joint initiatives to scale sustainable logistics and measure impact through shared KPIs and environmental goals in emerging markets. The discussion emphasizes the importance of shared values, innovation, and long-term vision in overcoming challenges and driving measurable impact.
Inside Michelin Manufacturing: A Tour of Innovation in Motion
Participants are invited to explore two of Michelin's key production stations at the Nongkhae site: Aircraft Tires and Truck & Bus Tires, offering a behind-the-scenes look at how Michelin's commitment to innovation and sustainability comes to life on the factory floor. These special experiences showcase the cutting-edge technology and precision engineering that power Michelin's products—where performance meets purpose.
A Culinary Interpretation of Composites
In a fitting tribute to Michelin's spirit of innovation, the event concluded with a MICHELIN Guide Dining Experience curated by GOAT Bangkok, a One MICHELIN Star restaurant. This special dinner, designed exclusively for Michelin's Asia Pacific Media Day 2025, drew inspiration from the concept of 'composites'—a cornerstone of Michelin's technological evolution.
Just as composites combine diverse elements to create materials that are stronger, lighter, and more adaptable, each dish in this menu blended regional Thai ingredients, culinary techniques, and storytelling to form a unique gastronomic experience. The result was a multi-sensory journey that mirrored Michelin's fusion of science, sustainability, and creativity—transforming the invisible into the unforgettable.
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About Michelin:
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 129,800 people. (www.michelin.com).
