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ISABELLE.C Debuts Wearable Art and Intangible Cultural Heritage Masterpieces at New York Fashion Week’s China Institute Fashion Week

Hong Kong Heritage Luxury Brand ISABELLE.C Redefines Modern Chinese Aesthetics, Unveiling Its Intangible Heritage Collection at China Institute Fashion Night

NEW YORK, US - Media OutReach Newswire - 29 September 2026 - Blending millennia-old Chinese textile heritage, exquisite intangible craftsmanship and contemporary artistic aesthetics, prestigious Hong Kong luxury fashion house ISABELLE.C staged a remarkable runway presentation at China Institute Fashion Week (CIFW) during New York Fashion Week 2026.

Headlining the brand's New York debut is its exclusive showcase at China Institute Fashion Night, highlighting a brand-new collection that reinterprets traditional Chinese craftsmanship through a global modern design lens.

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Centered on the poetic creative theme "A Path of Blossoms, Dreams in Motion", ISABELLE.C's Fashion Night presentation delivered an immersive fashion narrative that seamlessly integrates artistic inspiration, ancestral handcraft techniques and modern tailoring aesthetics. The collection fully embodies the brand's persistent vision: to awaken the vitality of time-honored Chinese artistry and ancient textile craftsmanship, and translate profound Eastern cultural heritage into an elegant, internationally recognized contemporary fashion language.

Guided by its core brand philosophy "ART IS FASHION", ISABELLE.C collaborates with outstanding artists from Hong Kong and across regions, including renowned and emerging young artists, transforming original fine artworks into exclusive wearable art pieces. Through the brand's innovative independent print-and-dye craftsmanship, the color gradients, spatial composition, brushwork and emotional temperament of original artworks are carefully reconstructed on premium heritage fabrics, including authentic Gambiered Canton Silk (Xiangyunsha). Among these artistic collaborations, the artwork by Zhao Zhijing, Member of the Hong Kong Arts Development Council (HKADC), Chairman of its Visual Arts Group, Executive Vice Chairman of the Hong Kong Artists Association, and Chairman of the China International Ink Painting Society, has been translated onto precious heritage fabrics through the brand's distinctive print-and-dye technique. ISABELLE.C has also collaborated with Hong Kong emerging artists Isaac, Chen Taichen and Isabelle, Chen Qianyu, presenting their respective works In the Lone Starlight and In the First Light through the brand's distinctive approach to wearable art. Both works were invited to be presented as part of a parallel exhibition of the 61st Venice Biennale, highlighting ISABELLE.C's commitment to carrying forward cultural heritage through a new generation of artists.

This unique creative methodology breaks the boundaries between canvas art and wearable fashion, transforming precious heritage textiles into a medium for contemporary artistic expression while endowing each piece with artistic individuality, cultural depth and modern expressive power.Beyond art-driven print and dye creations, the brand adheres to collectible-level handcraft standards, focusing on inheriting and innovating rare Chinese intangible cultural heritage textiles and techniques. Every garment is elaborately crafted with top-tier traditional materials—including intricate Kesi tapestry, time-honored Shu and Song brocades, classic hand embroidery and vintage high-quality silk satin. These precious materials, carrying thousands of years of Chinese craft civilization and artisans' ingenuity, lay the profound cultural foundation for the brand's luxury positioning.

Discarding cumbersome traditional styling and rigid antique design, ISABELLE.C adopts minimalist contemporary silhouettes, precise bespoke tailoring and sophisticated structural design. It perfectly balances the classical charm of heritage textiles and the practical aesthetics of modern fashion, creating wearable, contemporary and collectible high-end works that allow global audiences to perceive the unique charm of Chinese intangible cultural heritage craftsmanship.

As a representative Hong Kong heritage fashion brand, ISABELLE.C takes inheritance and innovation as its core development concept. For the brand, traditional textiles and craftsmanship are not merely design materials, but precious cultural carriers that record generational artisans' persistence and traditional Eastern aesthetics. It commits to protecting the integrity and authenticity of ancient craftsmanship, while empowering traditional heritage with trendy international expression through modern design innovation, letting Eastern elegance glow anew in the global fashion field.

(Lisa Ye, Senior Advisor of China Institute of America(first from left), Shau Zhang (Zhang Xiaoqing) – EY Partner North America and China Institute Board Member (second from left), Juliet Guo (Guo Xiuling) – Founder and designer of Sandriver (third from left), Lynn Chen-Zhang (Chen Ling) – Philanthropist, CEO of Zhang Financial, and Gala Co-Chair (fourth from left), Dr. Jin Yu, President of China Institute of America (center), and Ms. Camille Xiong, Founder of ISABELLE.C (fourth from right), Hong Kong young artist Isaac Chen (Taichen) (third from right), Hong Kong young artist Isabelle Chen (Qianyu) (second from right), and Kate Lin, Assistant ISABELLE.C.)
(Lisa Ye, Senior Advisor of China Institute of America(first from left), Shau Zhang (Zhang Xiaoqing) – EY Partner North America and China Institute Board Member (second from left), Juliet Guo (Guo Xiuling) – Founder and designer of Sandriver (third from left), Lynn Chen-Zhang (Chen Ling) – Philanthropist, CEO of Zhang Financial, and Gala Co-Chair (fourth from left), Dr. Jin Yu, President of China Institute of America (center), and Ms. Camille Xiong, Founder of ISABELLE.C (fourth from right), Hong Kong young artist Isaac Chen (Taichen) (third from right), Hong Kong young artist Isabelle Chen (Qianyu) (second from right), and Kate Lin, Assistant ISABELLE.C.)

Prior to the Fashion Night runway show, ISABELLE.C was officially invited to the Centennial Grand Fashion Gala hosted by the China Institute of America at The Pierre New York on September 8. The prestigious gala gathered distinguished guests including Yue-Sai Kan, Co-Vice Chair of the China Institute of America Board, Sophia Sheng, Board Vice Chair, and Dr. Jin Yu, President of the China Institute of America. As a core featured brand of this landmark black-tie centennial ceremony, ISABELLE.C appeared alongside internationally renowned Chinese designers including Vera Wang, Guo Pei, Jason Wu and Vivienne Tam, jointly witnessing the China Institute of Ameirca's remarkable centennial milestone. Serving as a premier international platform for Sino-U.S. fashion dialogue and cultural exchange, the gala cemented ISABELLE.C's global footprint and established its heritage-driven Eastern aesthetics as a distinctive voice within the international fashion landscape.

Hashtag: #ISABELLE.C

The issuer is solely responsible for the content of this announcement.

About ISABELLE.C

Founded on the creative tenet of "ART IS FASHION", ISABELLE.C is a high-end Hong Kong fashion brand focused on intangible cultural heritage inheritance and innovation. It dedicates to exploring the integrated development of contemporary art, ancient Chinese textile heritage and modern haute couture design.

The brand specializes in wearable art creation and heritage craftsmanship inheritance, utilizing iconic traditional Chinese craftsmanship and materials including Gambiered Canton Silk, Kesi tapestry, classic Chinese brocades, traditional hand embroidery and vintage silk fabrics. Adhering to the design balance between unique Chinese cultural identity and international fashion trends, ISABELLE.C devotes itself to presenting the timeless charm of Chinese traditional craftsmanship to global luxury audiences with modern, exquisite and collectible fashion works. The brand was honored with the Grand Award of the Year at the 2026 Hong Kong BDA Brand Awards and was among the first batch of brands invited to settle in New Chinese-Style Cultural Reception Room in Beijing.

Official Website:
Instagram: Isabelle.c_isabelle.c



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