The freedom to use websites while searching for information, making purchases or communicating with others is primarily influenced by their loading speed. First of all, it plays an essential role in positioning but also in acquiring and retaining users.
In an increasingly digitised world, the speed of loading a website is a deciding factor in whether the recipient will stay with us longer. If your website does not load content in the best possible way within 3 seconds, you may lose a user. What is the risk of neglecting this aspect? We invite you to read!
What Influences Website Loading Speed?
Many factors play a role in the publication of content. One is the appropriate optimisation of the graphics used on the website. Each should be placed in the correct format and cropped to eliminate unnecessary elements.
The site should be hosted on a good server and also regularly updated. If we run an online store or want to be dynamic and professional in the network - do not focus on free hosting. They are often not sufficient to cover a wide range of applications.
Another issue is widgets and the number of interactive solutions. Using a slider, chat, integration with social media profiles or pop-up pop-ups on one page can effectively prevent attempts to improve the connection speed. Why? Because each of them is an additional website element that the browser must download to the user's device. And this is an extra time that has to be spent on website content loading.
Plugins can be a great way to add features to your WordPress website. However, they can also slow your website down if you're not careful. It is a common situation in WordPress websites that overuse plugins to get more features.
If you find a particular plugin slowing down your website, you can try deactivating it or replacing it with a more lightweight alternative. You can also try disabling some of the plugin's features or optimising its code.
If all else fails, you may need to remove the plugin altogether. Just be sure to back up your website before doing so!
In short - the website should be efficient and "light", without unnecessary features and solutions slowing down its work. Every user wants to find information as quickly as possible, without waiting for an eternity for a website to open.
How to check the loading speed? Explore the List of Useful Tools!
If you want to realistically measure the speed of loading a website, it is worth paying attention to the selection of measuring tools.
So how to check if the pace of the publication of the page content is not slowed down? The best programs are those that are intuitive and, at the same time, give the most accurate insight into reliable information. Before making a choice, it is recommended to do a few tests and compare the individual tools.
Website speed measurement tools:
Google PageSpeed Insights
A classic of the genre. It is probably one of the most popular solutions that allow you to check the speed, mainly in the context of Google. It will be helpful, especially when controlling activities such as SEO. Tool tests and shows results from mobile and desktop devices on a scale of 1-100. P Pages with marks below 49 points are considered weak, and those above 90 are considered good.
Measure website speed and performance with GTmetrix. Get insights into improving your website load time and optimising your pages for faster load times.
Regarding website speed, GTmetrix is one of the most well-known and reliable tools. It provides users with an in-depth analysis of their website loading time and suggestions on how to improve it.
Google Web.dev is a speed measurement tool based on Lighthouse. It focuses primarily on performance, accessibility, SEO, and best practices. It also indicates several recommendations for improving the page loading time. It is a valuable resource for anyone looking to make their website faster and more user-friendly.
Dareboost is a website speed measurement tool that stands out from the rest due to its extensive features. In addition to website speed analysis, Dareboost also offers website performance monitoring and SEO and accessibility checking. This makes it an invaluable tool for anyone looking to improve their website loading time.
In its basic version, a tool allows you to perform a link test only once. It works similarly to the others, but what distinguishes it is the list of technologies used on the website we check.
KeyCDN Speed Test
The main advantage of the KeyCDN Speed Test is the wide range of available measurement locations using the global KeyCDN network. The tool provides us with all the information we need. KeyCDN includes a waterfall breakdown and website preview. You can also easily share the website speed results with others.
Website speed is essential for a website's success. Several website speed measurement tools are available, each with its own advantages and disadvantages. The agencies listed in the article will help you measure and improve your website's loading time. You can start the improvement process when you finally check your website speed. Also, another important thing is to do ongoing website maintenance activities weekly or monthly to ensure that website is running fast and users enjoy the experience.