Modern Australian
Men's Weekly

.

Tammy Hembrow Launches Mini Saski In Time For Mother's Day

  • Written by a Guest Writer




Australian fitness expert and influencer Tammy Hembrow has launched her first children’s clothing range, Saski Mini, and Unisex tracksuits TODAY in time for Mother’s Day this Sunday.

 

The must-have range is exclusively available from Saski Collection, TODAY, Wednesday (May 6), for children aged 1-4 and adult sizes are XS to XL.

 

Tammy is one of Australia’s biggest influencers, with over 11 million followers on Instagram (the rest are Hollywood A-listers) and over a million on YouTube – platforms she has leveraged to promote her health and fitness brands.

 

As one of the first Australian brands to harness the audience reach of Tik Tok successfully, Tammy has engaged Tik Tok stars and other influencers with tens of millions of followers to wear the tracksuits.

 

Addison Rae Easterling, the sixth most followed person on the platform worldwide with a whopping 35.7m followers, and her mum Sheri Easterling (5.3 million followers), donned matching tracksuits to perform an 18-second Tik Tok dance clip (attached). Below is a list of other people who have posted wearing them.

 

Isabella Laws, General Manager of Saski, says targeting influencers is one of their key marketing strategies, particularly ahead of a new collection launch to help generate interest. 

 

“Tik Tok has more than 800million active users in more than 141 countries around the world, and now with the enforced isolation courtesy of Covid-19 there will be more people on it more often, so it is a marketing tool that cannot be ignored,” she says.

 

“One of our main goals this year was to make an impact on Tik Tok as it opens up a whole new market for us with both influencers and younger audiences.

 

“It works hand in hand with astute influencer seeding as people have to wear clothes in their video and in today’s climate, it makes sense to wear activewear.”

 

Saski Collection is already a major player in the fashion space, thanks to the likes of J Lo who was spotted wearing it for her Superbowl rehearsal in February, but is only one of a few Australian businesses embracing the Tik Tok platform.

 

Tik Tok stars who have been spotted in Saski’s recently released ranges, Pink Hues and Blue Hues include:

 

Daisy Keech: 4.7 MILLION on Tik Tok

 

Abby Rao: 1.3 MILLION on Tik Tok

 

Mariah Amato: 1.3 MILLION on Tik Tok

 

As well as Saski Collection, her fitness app, Tammy Fit, is a raging success. The app download numbers for the past month are 37,1000 – that’s 107% increase on the previous month – and workouts have more than doubled since lockdown began. 

 

Other influencers wearing Saski include: 

 

Yris Palmer and her daughter and niece posted a 3 swipe photo (linked below). 

Yris has 754k followers on instagram and is one of Kylie Jenner's best friends.

https://www.instagram.com/p/B-5s8E2DqPO/

 

Skye Wheatley and her son and boyfriend posted in the unisex and kids tracksuits.

She has 625k followers on instagram.

https://www.instagram.com/p/B_Ro6m4AZ0e/

 

Gracie Piscopo and her son and boyfriend posted in the unisex and kids tracksuits.

Gracie has almost 911k followers on Instagram.

https://www.instagram.com/p/B-vWA2oAEwE/

Her partner also posted on his instagram

https://www.instagram.com/p/B-orivqHjAn/

 

Michael Finch was our first male influencer to post in the unisex.

He posted on both Instagram and Tik Tok. Michael has almost 600k on instagram

https://www.instagram.com/p/B-oWU22F7wf/

 

Shani Grimmond posted with her boyfriend in the unisex.

Shani has 1.4 million followers on instagram

https://www.instagram.com/p/B_G7MWNFAxL/

 

Lydia Bakarat and her daughter posted in the unisex/kids tracksuits.

Lydia has 1.3 million followers on instagram

https://www.instagram.com/p/B_KPcuVhu_y/

 

Em Davies and her partner Jake posted in the unisex tracksuits.

https://www.instagram.com/p/B-6kEFapH2z/

 

Samantha Rayner has posted twice in the unisex tracksuits. She has 695k on instagram.

https://www.instagram.com/p/B-wNha0nBfn/

https://www.instagram.com/p/B_ABPPdncW3/

 

Barbara Kristoffersen

https://www.instagram.com/p/B_PvkUFpFY-/

 

Maxine Wylde

https://www.instagram.com/p/B-xfkD0DG53/

https://www.instagram.com/p/B-zOhMlDkth/

 

Ali Blakey

https://www.instagram.com/p/B_TbMDVDDmt/

 

Tomikah Jenkins

https://www.instagram.com/p/B_RwrVEDLsg/

 

Saskia Jenkins

https://www.instagram.com/p/B-yV-szFi9s/

 

Gemma Lepre

https://www.instagram.com/p/B_JEEoWAYpZ/

 

Amy Hembrow

https://www.instagram.com/p/B-yh2FCH6SI/

 

Emilee Hembrow

https://www.instagram.com/p/B-wcU8wAGgG/


Fashion & Beauty

Everything You Should Know About Double Chin Treatment

A double chin, medically known as submental fat, is a common concern that affects people of all ages and body types. Thanks to modern cosmetic procedures, effective solutions are now...

Best Nail Care Routine for Frequent Nail Polish Wearers

For many people, nail polish is more than a beauty statement – it’s part of their everyday routine. Whether you love bold colours, chic neutrals, or glossy finishes, regularly wearing...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just about lingerie and lighting. It’s about self-love, storytelling, and confidence...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you prefer bold patterns, minimalist details or soft...

Davines Sustainable Haircare: Revolutionizing Eco-Friendly Beauty Solutions

Davines is a well-known brand in the world of haircare, known for its high-quality products that deliver exceptional results. Its commitment to sustainability and unique haircare philosophy sets Davines apart...

High Visibility Work Shirts: A Must-Have for Workplace Safety

Workplace safety is a necessity. Workers from construction sites to manufacturing units should be visible for their well-being and they have it by wearing high visibility work shirts. Yes, when...

Top Qualities of a Trusted Local Aircon Installer

Choosing the right air conditioning installer can make a big difference to your comfort, safety, and long-term energy costs. A properly installed syst...

Everything You Should Know About Double Chin Treatment

A double chin, medically known as submental fat, is a common concern that affects people of all ages and body types. Thanks to modern cosmetic proce...

The Modern Role of a Dentist in Oral and Overall Health

When most people think of a dentist, they imagine routine check-ups, cleanings, or cavity fillings. While these remain vital aspects of dental care...

Reliable Solutions for Gate Repairs and Emergency Fixes in Melbourne

Gates are more than just entry points to a property. They are essential for security, privacy, and convenience in both residential and commercial se...

Driving Innovation and Reliability with a Professional Engineering Company Melbourne

Engineering is at the core of modern infrastructure, manufacturing, and construction. From the tallest skyscrapers to the most advanced energy syste...

Telematics: Driving Business Efficiency

Telematics, the clever combination of telecommunications and information technology, has evolved from simple vehicle tracking to become an indispens...

5 Signs Your Pool Filter Needs Professional Cleaning

Is your pool water looking cloudy, your pump working overtime, or the jets losing pressure?  These are common warning signs that your pool filter mi...

Social Media: Is It Increasing Rates of Anxiety and Depression?

In today’s connected world, social media has become an integral part of daily life. Platforms like Instagram, TikTok, and Facebook offer opportuni...

Preventive Maintenance Tips for Hydraulic Equipment

Hydraulic equipment plays a crucial role in industries ranging from construction and mining to agriculture and manufacturing. Whether it’s powerin...

Choosing the Right LiDAR System for Your Project

When planning a project that relies on accurate spatial data, selecting the right LiDAR system is one of the most critical decisions you’ll make. ...

The History of Craft Beer: From Monasteries to Modern Breweries

Craft beer has a rich and fascinating history that stretches back centuries. What we enjoy today in trendy taprooms and bustling breweries is the re...

How Natural Pearls Shaped Trade Routes and Global Economies

Throughout history, natural pearls—those rare, untamed treasures formed by nature itself—have exerted a powerful influence on trade networks, po...

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future ...

7 Best Things to Do in Beaufort, Victoria

Beaufort is a charming small town in Victoria’s Goldfields, full of history, natural beauty, and warm, welcoming locals. Whether you’re passing th...

What to Expect During Divorce Mediation & Settlement

Divorce can be a difficult and emotionally draining process, but mediation and settlement often provide a constructive path forward. Instead of goin...

Navigating Disability Services in Perth: Your Questions Answered

Understanding the landscape of disability support can feel overwhelming, especially when you're just starting out. If you’re looking for support a...

How Veneers and Dental Implants Work Together for Full Smile Restoration

Modern dentistry has strong instruments that can produce life-changing outcomes when it comes to repairing a smile that has been impacted by tooth los...

Gen Z’s Are Going off Grid – But Is It Sustainable?

Australia’s cost of living crisis is causing Gen Z to get creative with frugal living options. Earlier this year, young couple Koby and Amelie wan...