Modern Australian
The Times Real Estate

.

Tammy Hembrow Launches Mini Saski In Time For Mother's Day

  • Written by a Guest Writer




Australian fitness expert and influencer Tammy Hembrow has launched her first children’s clothing range, Saski Mini, and Unisex tracksuits TODAY in time for Mother’s Day this Sunday.

 

The must-have range is exclusively available from Saski Collection, TODAY, Wednesday (May 6), for children aged 1-4 and adult sizes are XS to XL.

 

Tammy is one of Australia’s biggest influencers, with over 11 million followers on Instagram (the rest are Hollywood A-listers) and over a million on YouTube – platforms she has leveraged to promote her health and fitness brands.

 

As one of the first Australian brands to harness the audience reach of Tik Tok successfully, Tammy has engaged Tik Tok stars and other influencers with tens of millions of followers to wear the tracksuits.

 

Addison Rae Easterling, the sixth most followed person on the platform worldwide with a whopping 35.7m followers, and her mum Sheri Easterling (5.3 million followers), donned matching tracksuits to perform an 18-second Tik Tok dance clip (attached). Below is a list of other people who have posted wearing them.

 

Isabella Laws, General Manager of Saski, says targeting influencers is one of their key marketing strategies, particularly ahead of a new collection launch to help generate interest. 

 

“Tik Tok has more than 800million active users in more than 141 countries around the world, and now with the enforced isolation courtesy of Covid-19 there will be more people on it more often, so it is a marketing tool that cannot be ignored,” she says.

 

“One of our main goals this year was to make an impact on Tik Tok as it opens up a whole new market for us with both influencers and younger audiences.

 

“It works hand in hand with astute influencer seeding as people have to wear clothes in their video and in today’s climate, it makes sense to wear activewear.”

 

Saski Collection is already a major player in the fashion space, thanks to the likes of J Lo who was spotted wearing it for her Superbowl rehearsal in February, but is only one of a few Australian businesses embracing the Tik Tok platform.

 

Tik Tok stars who have been spotted in Saski’s recently released ranges, Pink Hues and Blue Hues include:

 

Daisy Keech: 4.7 MILLION on Tik Tok

 

Abby Rao: 1.3 MILLION on Tik Tok

 

Mariah Amato: 1.3 MILLION on Tik Tok

 

As well as Saski Collection, her fitness app, Tammy Fit, is a raging success. The app download numbers for the past month are 37,1000 – that’s 107% increase on the previous month – and workouts have more than doubled since lockdown began. 

 

Other influencers wearing Saski include: 

 

Yris Palmer and her daughter and niece posted a 3 swipe photo (linked below). 

Yris has 754k followers on instagram and is one of Kylie Jenner's best friends.

https://www.instagram.com/p/B-5s8E2DqPO/

 

Skye Wheatley and her son and boyfriend posted in the unisex and kids tracksuits.

She has 625k followers on instagram.

https://www.instagram.com/p/B_Ro6m4AZ0e/

 

Gracie Piscopo and her son and boyfriend posted in the unisex and kids tracksuits.

Gracie has almost 911k followers on Instagram.

https://www.instagram.com/p/B-vWA2oAEwE/

Her partner also posted on his instagram

https://www.instagram.com/p/B-orivqHjAn/

 

Michael Finch was our first male influencer to post in the unisex.

He posted on both Instagram and Tik Tok. Michael has almost 600k on instagram

https://www.instagram.com/p/B-oWU22F7wf/

 

Shani Grimmond posted with her boyfriend in the unisex.

Shani has 1.4 million followers on instagram

https://www.instagram.com/p/B_G7MWNFAxL/

 

Lydia Bakarat and her daughter posted in the unisex/kids tracksuits.

Lydia has 1.3 million followers on instagram

https://www.instagram.com/p/B_KPcuVhu_y/

 

Em Davies and her partner Jake posted in the unisex tracksuits.

https://www.instagram.com/p/B-6kEFapH2z/

 

Samantha Rayner has posted twice in the unisex tracksuits. She has 695k on instagram.

https://www.instagram.com/p/B-wNha0nBfn/

https://www.instagram.com/p/B_ABPPdncW3/

 

Barbara Kristoffersen

https://www.instagram.com/p/B_PvkUFpFY-/

 

Maxine Wylde

https://www.instagram.com/p/B-xfkD0DG53/

https://www.instagram.com/p/B-zOhMlDkth/

 

Ali Blakey

https://www.instagram.com/p/B_TbMDVDDmt/

 

Tomikah Jenkins

https://www.instagram.com/p/B_RwrVEDLsg/

 

Saskia Jenkins

https://www.instagram.com/p/B-yV-szFi9s/

 

Gemma Lepre

https://www.instagram.com/p/B_JEEoWAYpZ/

 

Amy Hembrow

https://www.instagram.com/p/B-yh2FCH6SI/

 

Emilee Hembrow

https://www.instagram.com/p/B-wcU8wAGgG/


Fashion & Beauty

High Visibility Work Shirts: A Must-Have for Workplace Safety

Workplace safety is a necessity. Workers from construction sites to manufacturing units should be visible for their well-being and they have it by wearing high visibility work shirts. Yes, when...

Polo Shirts: Wardrobe Essential for All

Polo shirts have started the journey as sportswear. But now, these are regarded as the best workwear. Also, people love to wear them for personal gatherings and more. These are...

Biz Collection Workwear: Premium Uniforms for Australian Professionals

In this modern era, the presentation of the team matters the most in the growth of companies. The professional appearance attracts clients’ attention and doing the deal becomes easy. The...

Functional and Fashionable: The Rise of Ladies Workwear in Australia

A perfect change in the Australian workforce has been happening in recent days. Women are contributing a lot in the male-dominated workplaces. They are doing excellent there. So, the Australian...

How Sydney Lab Diamonds Are Revolutionizing Engagement Rings?

Are you wondering if Sydney lab diamonds are as good as natural ones? Or are they revolutionizing the engagement rings?—  If so, then you have landed at the right place...

Shop Stylish Printed Scrubs: Find Your Perfect Workwear Today

Introduction Step into the world of healthcare fashion with our curated collection of swish Printed scrubs. Designed to mix comfort with personality, our diminutives review workwear, offering healthcare professionals a chance...

How To Find Comfortable And Stylish Armchairs Online

Shopping online can be tricky, particularly when it comes to buying furniture. All homeowners, including you, want an armchair that is stylish and c...

Rope Rescue Training Explained: Techniques, Tools & Skills

Rope rescue training is critical for emergency responders, industrial workers, and anyone who operates in high-risk environments. Whether you're a fir...

The Different Career Paths in a Law Firm: From Clerk to Partner

The legal profession offers a structured yet diverse career path, with opportunities ranging from entry-level positions to esteemed leadership roles...

The Importance of Exercise for People with Disabilities: Adaptive Workouts

Exercise is a fundamental part of maintaining physical and mental wellbeing, and this holds true for people of all abilities. For individuals with d...

Planning a Construction or Renovation? Don’t Overlook the Plumbing!

Building or renovating your home is an exciting journey—designing layouts, selecting finishes, and watching your space come to life. However, while ...

Bathroom Tiling: Trends, Materials and Installation Tips

The world of bathroom tiling has come a long way, with new trends, improved materials, and innovative installation techniques, making it easier than...

Best Products to Increase Hair Density: What Really Works?

Do you want thick, voluminous hair? We get you!! There’s just something about a full head of hair that makes you feel more confident. But what do...

The Cost of Back to Base Security in Sydney: Is It Worth the Investment?

Sydney is a fantastic place to live. The beaches, the cafes, the culture. There’s a reason people are willing to pay premium prices for a spot in ...

Australian Workplace Engagement Declines Amidst Shifting Employee Priorities

Global leader in employee engagement and HR technology, Reward Gateway, has today released its second annual Workplace Engagement Index. The report...

The Right Mix: 5 Tips for Choosing Products Your Customers Will Love

Photo: Marcella Marcella / Unsplash Crafting the perfect product offering is difficult. You need to strike a delicate balance between building a busi...

Septic Tank Pump Out Cost: What to Expect in 2025

The size of the tank, the location and the rates charged by the service provider all affect how much a septic tank pump out will cost. Every thre...

How Machine Learning is Personalizing Orthodontic Treatment

Orthodontic treatment has seen a significant transformation over the past few decades, largely due to advancements in digital dentistry and artificial...

From Backend Logic to Frontend Magic: Merging Software Development and Web Design

Software design and web development go hand in hand in today's computer age. Backend logic is used for functionality, and frontend design makes soft...

Australians who want to buy their first home need concrete saving stratagems for their deposit

Many Australians aspire to own a house but face significant obstacles while trying to save for the necessary deposit. Given the increase in property...

Key Factors to Consider When Choosing the Right Professional Indemnity Policy for Your Business

"Unlock the secrets to choosing the ideal Professional Indemnity Policy for your business. Understand the critical considerations!" A Professional ...

Skills in Demand (Subclass 482): The Employer-Sponsored Work Visa for Skilled Professionals

Businesses in today's globalized economy are always looking for qualified individuals to fill important positions. Employers in Australia can fill ...

Recent Study Reveals Which Psychological Problems Affect Different Age Groups

In recent years, the wider community has started talking more about mental health, and for good reason. In Australia alone, 42.9% of people between ...

The Ultimate Guide to Flyscreen Windows: How to Keep Your Home Bug-Free in Style

Keeping your home free from insects doesn't mean sacrificing style or comfort. Flyscreen windows offer an effective solution to maintain a bug-free ...