Modern Australian
The Times Real Estate

.

Move over avocado toast. This millennial has created healthy bake mixes

  • Written by Candice Meisels


Back to work and school healthy snacks made with real ingredients.



29 year old Genevieve Le Hunt grabbed a gap in the baking mix market. Genevieve created Bake Mixes, organic, vegan baking mixes made from real ingredients and no nasties.

Genevieve launched Bake Mixes in 2014 from her parent's home kitchen in Melbourne. She started to get small orders from a few local stores. Today, the products can be found in over 350 health food stores and independent grocers nationwide.

    
Genevieve has always loved baking. She also loves giving back to the community which is why the Bake Mixes range is made at a not for profit manufacturing facility which provides purpose and opportunities for people living with a disability.


It's back to school and these guilt-free, home-made treats can be taken to work or school.
 

Genevieve says: "In 2015 I won the “organics” award at the Food Magazine Awards and beat out big brands. In 2016, I was one of the winners of the Lexus x Collective Hub start-up package, which was awesome to have the backing of two huge companies who believed in what I am doing and are willing to publicly back me. This prize also included a mentoring session with one of by business idols – Lisa Messenger, so I am now so grateful to know! Like Collective Hub, Bake Mixes is a start-up trying to take on and disrupt an existing industry. I always say we are trying to “revolutionise the baking mix industry”. I even had one of the huge Australian baking mix companies buy my products and have them sent to their head office. So I am obviously turning heads!"
 
"My end goal for Bake Mixes, is for it to be the go-to for whole food baking mixes on the Australian market. There is a huge gap for healthy baking mixes targeted at the female millennial market. Because of this audience, the way we do things at Bake Mixes is very different from how I imagine things would be at the office of our competitors. I stay true to who I am (a female in my 20s) and carry that message through all of our branding. From Beyonce and Britney Spears art prints in the office, hot pink uniforms for our staff and pop culture quotes through our website and social media to collaborating with influencers that themselves are within our demographic (we have collaborated with influencers such as Laura Henshaw, Steph Claire Smith and Leah Itsines). I am genuinely my own customer, and everything I do in the business reflects what I want to see (I often design new flavours around the kinds of foods I like eating at any point in time)."

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...