Modern Australian
The Times

NetApp Announces New Line of Low-Cost, Capacity Flash Storage for the Modern Data Center

NetApp reaffirms its leadership position with deep innovation across its storage portfolio, adding mid-market and entry level options to help customers navigate current economic conditions and constrained budgets

SINGAPORE - Media OutReach - 8 February 2023 - NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced the upcoming availability of the NetApp AFF C-Series, a new family of capacity flash storage options that deliver lower cost all-flash storage, and NetApp AFF A150, a new entry-level storage system in the AFF A-Series family of all-flash systems.

NetApp-AFF-C-Series.jpg
The NetApp AFF C-Series

The new NetApp AFF C-Series delivers flash performance, while remaining cost-effective and efficient for a lower total cost of ownership (TCO) and a smaller storage footprint. This family of capacity flash arrays are also offered with one of the industry's most comprehensive software suites, ONTAP One, an all-in-one license that includes all available NetApp software. Customers can modernize their data center with the flexibility to choose the right storage (performance flash, capacity flash, or hybrid) for their VMware, database, and file workload requirements, all running on NetApp ONTAP and managed centrally by NetApp BlueXP for a seamless hybrid cloud experience.

NetApp also announced today, NetApp Advance, a new portfolio of storage programs and guarantees to deliver best-in-class customer ownership experience and cost-effectively future proof on-premises environments.* This gives customers the flexibility and choice to safeguard their storage investment – whether the C-Series, AFF A150 or other newly acquired AFF or FAS systems – with the ability to right-size on-premises environment and transition to storage as a service or cloud storage as their business requires. And with NetApp's 4:1 Storage Efficiency Guarantee,* NetApp ensures that workload efficiency goals are met, or NetApp will rectify this at no cost to the customer.

"NetApp has been a flash storage leader for years, and today's announcements of the AFF C-Series and A150 builds on that legacy of innovation to bring our customers and partners some of the most affordable and sustainable all flash storage in the market today," said Sandeep Singh, Senior Vice President, Enterprise Storage at NetApp. "As companies are looking at their bottom line in this economic environment, we want to meet their needs by providing capacity flash at a lower cost to entry in order to better enable their transition from hybrid storage to all-flash while staying in budget."

The NetApp AFF C-Series, which is comprised of the AFF C250, AFF C400 and AFF C800, offers:
  • Guaranteed storage efficiency to improve an organization's storage footprint and energy costs to reduce TCO while simplifying operations.*
  • Seamless scalability on-premises to allow organizations to scale capacity and performance as their data grows.
  • Best-in-class data security with ransomware protection to keep important data secure, available and protected.

The new NetApp AFF A150 is ideal for Mid-size businesses, and Remote Office/Branch Office (ROBO) and distributed deployments to better meet the needs of customers who require entry-level, enterprise-class storage, while providing:
  • Better performance
  • More scalability and expansion options
  • High availability with support for MetroCluster IP

"The economic reality is driving APAC organizations to optimize operational efficiency while minimizing costs," said Sanjay Rohatgi, Senior Vice President and General Manager, NetApp Asia Pacific. "I am excited to launch the new AFF solutions today to bring customers a new level of simplified high-capacity, lower cost on-premises storage to modernize their data centers. They can now future proof their investments, and address economic headwinds and sustainability goals concurrently."

These additions to NetApp's product line-up are ideal for entry-level to high-end workloads (including virtual machines, database, and backup consolidation), are feature-rich with ONTAP data management, and are offered at an attractive price point for customers – creating strong growth opportunities for NetApp partners to reach new markets while qualifying for NetApp Partner Sphere incentives.

"NetApp continues to assert itself as one of the market's preeminent innovators for hybrid cloud storage," said Juan Orlandini, Chief Architect and Distinguished Engineer at Insight Enterprises. "As a leading solutions integrator and longtime NetApp partner, we know our joint customers are looking for the industry's most innovative solutions and services to enable speed, scale and resilience for their business. With these new capacity flash and entry level offerings, we're opening the door to acquire new customers at scale."

NetApp Advance is available today. The NetApp AFF C-Series family and NetApp AFF A150 will be available starting in March 2023, and NetApp and Cisco plan to offer these storage options within the industry-leading integrated infrastructure offering, FlexPod, in Q4 FY'23.

*Terms and conditions will apply.

Additional Resources

Hashtag: #NetApp

The issuer is solely responsible for the content of this announcement.

About NetApp

NetApp is a global, cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services, and applications to the right people—anytime, anywhere. Learn more at or follow us on , , , and .

NETAPP, the NETAPP logo, and the marks listed at are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

Vista Cruises Enters "Two-Flagship Era" as Vista Aurora Completes Inaugural Voyage

Vista Aurora Sets Sail along the Yangtze. (Photo courtesy of the company)YICHANG, China — August 5, 2026 — Vista Aurora, a high-end interprovinc...

A Digital Preparation Checklist For International Medical Conferences

An international medical conference compresses many responsibilities into a few days. A delegate may need to present research, move between venues, ...

The Growing Popularity of Lab Grown Diamonds in Sydney and Hong Kong

The diamond industry has changed significantly in recent years as more buyers seek ethical, affordable, and sustainable alternatives to mined diamon...

Modern AI SEO Agency vs Traditional SEO: What’s the Difference

Search engine optimisation has changed dramatically over the past few years. Search engines have become smarter, user behaviour has evolved, and bus...

Caravan Travel for Modern Australian Getaways: Plan a Comfortable Holiday

A family road trip is one of the best ways to explore Australia together. And, travelling by caravan gives you the freedom to take your time, stop a...

Mini Excavator and Trailer Package for Sale: What I Buy as One Deal in 2026

The first client who asked me for a mini excavator and trailer package for sale wasn’t trying to save a few hundred dollars on shipping. They we...

Make Dad a Guest in His Own Home This Father’s Day

Father’s Day can accidentally turn Dad into the unpaid event manager of his own celebration. He lights the barbecue, finds extra chairs, checks wh...

Where to Enjoy Your Off-Road Caravan on the Gold Coast

With a caravan, you can travel anywhere and everywhere without battling the rush of the peak holiday season or last-minute reservations. While the r...

How Osteopathy Supports Recovery from Sciatica and Nerve Pain

Sciatica isn't just annoying. It's genuinely painful. It sits deep in your glute and shoots straight down the back of your leg. It turns something as...

The Winter Jewellery Edit: Five Pieces You'll Wear All Season

As wardrobes shift to cosy knits, tailored coats and rich seasonal textures, jewellery becomes the finishing touch that pulls every winter outfit to...

7 Signs It's Time to Upgrade Your Piston Air Compressor

If you run a workshop, panel shop, or fabrication business anywhere around Perth, you already know what heat and dust do to equipment over a few sum...

How Long Do Bathroom Renovations Melbourne Take? Step-by-Step Process Explained

Planning a bathroom renovation is exciting, but one of the biggest questions homeowners ask is, "How long will it take?" While every project is uniq...

Why Your Skin Breaks Out: The Science of Acne Explained

Acne is the most common skin condition in the world. An estimated 85% of people experience it at some point between the ages of 12 and 24, and a gro...

10 Swimwear Trends Australian Women Are Wearing This Summer

Every Australian summer brings a fresh wave of swimwear trends, but some styles have much greater staying power than others. While fashion constantly ...

Why Regular Skills Updates Are Essential for Licensed Security Officers

A guard at a Brisbane shopping centre gets a call about a shoplifter who's turned aggressive.  They’ve done the job for six years. But their de-...

10 Benefits of Choosing Professional Tutoring Penrith Services

Every student has unique learning strengths, challenges, and academic goals. While classroom teaching provides essential knowledge and structure, so...

Sunshine Coast Baby Classes Prove Big Hit Among First-Time Mums

There's a movement gaining traction on the Sunshine Coast, providing a village of support, socialisation and relief for first-time mothers and babie...

Father's Day Gift Ideas for Men Who Are Hard to Buy For

Some dads are easy to buy for. Others do not want anything, already have everything, or give you the classic "don't worry about me" answer every yea...