Modern Australian
Men's Weekly

.

Reckitt’s brand Dettol partners with Carousell to provide rest assured second-hand shopping experience through visible disinfectant protection

HONG KONG SAR - Media OutReach - 2 May 2023 - With online second-hand trading becoming popular nowadays, Reckitt's brand Dettol announces the partnership with Carousell to define a new hygiene standard and help buyers and sellers maintain good hygiene habits through online and offline promotions.

This first-ever partnership will help enhance consumer confidence and provide all an assured second-hand trading experience.

Dettol x Carousell Partnership.jpg

Carousell, a leading multi-category platform for second-hand, has been gaining traction quickly in Hong Kong, with 1 in 5 Hong Kongers as active users of the platform[1]. After enduring the COVID-19 pandemic for over three years, consumers' perception of hygiene has changed and they are now looking for more comprehensive protection in all aspects of life. A consumer study by Dettol Hong Kong showed that 60% of consumers were concerned that germs would be brought back home from the outside[2], and 91% expected businesses to implement additional protective measures[3]. Hygiene is the foundation of public health—the collaboration between Dettol and Carousell will offer shoppers peace of mind with enhanced confidence through visible protection by Dettol, the most trusted antiseptic brand in Hong Kong.

"Second-hand shopping has increased in acceptance locally in recent years. Over 80% of our Hong Kong users increased their second-hand shopping last year with challenging economy. While we are in the post-pandemic era, it is still important to constantly remind our users of public health safety and educate them on how to use disinfectant products to keep items clean properly, including second-hand items. We are delighted to collaborate with Reckitt's brand Dettol to bring a curated second-hand shopping experience for our users, and welcome their official Carousell store." said Ivan Chung, Carousell Hong Kong representative.

During 2 – 9 May 2023, buyers and sellers who complete a transaction within the "Furniture & Home Living" category on Carousell will receive a HK$5 e-voucher for purchasing Dettol products online and offline at designated retailers. In addition, after completing simple steps on Dettol campaign page on Carousell platform, consumers can get an exclusive promotional code to enjoy a discount of HK$80 upon a net purchase of HK$400 on Reckitt Hong Kong's Health and Nutrition Flagship store.

To raise campaign awareness and promote good hygiene habits among the mass public, Dettol will give away 6,000 products for free at multiple locations in Hong Kong during 13 – 14 and 20 – 21 May 2023. Carousell mobile app users who have liked and followed Dettol Hong Kong's social media channels can get Dettol disinfectant sprays, surface wipes or surface cleansers randomly to keep their second-hand items clean, including furniture and clothes. Besides, the Dettol x Carousell campaign page includes valuable tips to disinfect pre-owned items with promotions on social channels of Dettol and Carousell to raise consumer hygiene awareness and encourage participation. For more information about the partnership, please check out Dettol Hong Kong Facebook Page.

"At Reckitt, we protect, heal and nurture in the relentless pursuit of a cleaner, healthier world," said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. "Through the partnership with Carousell, we hope to bring a more confident, rest assured second-hand trading experience to consumers. This is simply another way that we are working to safeguard different moments of Hong Kong people's lives in the post-pandemic world by leveraging our expertise and trusted products. We will continue to seek new opportunities to be where our consumers are and to fit the local market's needs through partnerships and innovations."



[1] Data by Carousell
[2] HK Disinfectant Focus Group Study (IPSOS) 2022
[3] FleishmanHillard March 2020 Survey

Hashtag: #Reckitt #DettolHK #CarousellHK



The issuer is solely responsible for the content of this announcement.

Reckitt Benckiser Hong Kong Ltd

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world's most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of close to 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us, at

* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Dettol

Dettol is a leader in germ protection helping families protect what they love for over 80 years through better hygiene. Founded in trust, efficacy and education, Dettol's purpose is to ensure everyone has the right to good hygiene and, with its wide range of personal care and home care products, is continuing its fight to empower everyone with the knowledge to build positive and long-lasting hygiene habits.

For more information, please visit:

About Carousell

Carousell is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneShift, Ox Luxe, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. In Hong Kong, Carousell has a diverse range of products in over 30 categories, including property, autos, electronics, home and furniture, and fashion. Download the app for iOS or Android, and visit for more information.

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just abou...

Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

When it comes to electrical work around the home or business, not all electricians are created equal. In Sydney, particularly when you're dealing wi...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

How to Use Plants to Create a Calming Atmosphere in Your Home

In today’s fast-paced world, cultivating a calm, soothing environment at home has never been more important. Whether you live in a busy urban apar...

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...