Modern Australian
Men's Weekly

.

MINISO Opens Three New Stores in Hong Kong as Part of Ongoing Global Expansion

HONG KONG SAR - EQS Newswire - 31 October 2023 - Global lifestyle brand MINISO recently opened three new stores in Hong Kong, including its current biggest store in the city at TKO Plaza, marking another milestone in its ongoing expansion.

The store at TKO Plaza, plus the new Ma On Shan Plaza and Yuen Long Castle Peak Road locations, bring the brand's upgraded shopping experience and fun, affordable, useful products to an even larger audience.

Caption

As part of MINISO's brand upgrade, the new stores all feature an upgraded layout. Characterized with a clean and modern design, along with various distinct zones, these stores also emphasize popular product categories, including fragrances, blind boxes, plush toys and electrical appliances, all of which are top-performing categories for MINISO in the Hong Kong market.

Each of the three new stores also houses an exclusive IP zone, showcasing MINISO's exciting array of co-branded products developed in collaboration with some of the world's leading names, such as Barbie, Disney Toy Story, Snoopy, and more. As part of its strategic category optimization, MINISO will continue to attach great importance to IP products, with Pokémon, Mikko, Dundun Chicken, and other IP product ranges set to launch in the coming months.

MINISO's new store openings come amidst the backdrop of strong financial performance from the 2023 fiscal year, ended June 30. The brand achieved global revenue of US$1,582.2 million, a 14% year-over-year increase, while overseas revenue for the year totaled US$521.7 million, a year-over-year increase of 45%. MINISO's rapid expansion also continued during the fiscal year, with the opening of 214 new overseas stores, bring the total number to 2,187 overseas and 5,791 globally.

Bella Tu, Vice president and General Manager of MINISO Overseas Operations, said: "Our outstanding results from the 2023 fiscal year were fueled partly by our ongoing expansion overseas and continuously refined store model. Significantly, we achieved breakthroughs in both revenue and profitability during the June quarter. These three new stores in our directly operated Hong Kong market offer a further boost to our overseas expansion, and another step on our journey to making MINISO a global lifestyle super-brand."

MINISO currently has stores in Hong Kong from Hong Kong Island, Kowloon, to New Territories East and West. As one of its important strategic markets in Asia, the brand hopes to reach a total of 100 stores in the city within next few years, with the opening of the TKO Plaza store marking a new beginning. New stores will include more high-potential locations, larger stores, and more IP-themed stores, such as the Sanrio-themed and Disney Pixar Food Collection-themed stores recently opened in other Asian markets. In doing so, MINISO aims to consistently bring new surprises to consumers every year, convey the brand's 'joy philosophy', and bring more high-quality lifestyle products, and more joy, to Hong Kong consumers.
Hashtag: #MINISO

The issuer is solely responsible for the content of this announcement.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

How to Use Plants to Create a Calming Atmosphere in Your Home

In today’s fast-paced world, cultivating a calm, soothing environment at home has never been more important. Whether you live in a busy urban apar...

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...