Google AI


Modern Australian

Axe Management Partners Completes Purchase of Three Osaka Hotels from CapitaLand Ascott Trust

Leveraging New Partnership with IHG Hotels & Resorts for Launch of New Garner Hotel Brand Outside of North America

Acquisition and repositioning of hotel properties, bringing in new design and branding concepts targeting untapped customer groups, to maximize asset value and return on investment

Launch platform for Garner's expansion in Japan and Asia-Pacific, focusing on rapidly growing midscale traveler segment looking for high-quality well-priced accommodation in prime locations

TOKYO, JAPAN - Media OutReach Newswire - 18 March 2024 - Axe Management Partners ("Axe Management"), a Pan-Asia real estate investment firm, today announced the completion of the acquisition of three hotel properties from CapitaLand Ascott Trust ("CLAS") for JPY10.7 billion (approx.

US$75 million).

Abhijay Sandilya (Managing Director - Japan & Micronesia, IHG), Sam Lau (Founder and Managing Partner, Axe Management), Elie Maalouf (CEO, IHG), Gary Kwok (Founder and CEO, Axe Management), Kenneth Macpherson (CEO - Europe, Middle East, Asia and Africa, IHG).
Abhijay Sandilya (Managing Director - Japan & Micronesia, IHG), Sam Lau (Founder and Managing Partner, Axe Management), Elie Maalouf (CEO, IHG), Gary Kwok (Founder and CEO, Axe Management), Kenneth Macpherson (CEO - Europe, Middle East, Asia and Africa, IHG).

Axe Management and IHG Hotels & Resorts ("IHG") will work closely to launch the new Garner hotel brand outside of North America, including establishing design and branding concepts as well as refurbishment work. With targeted sales, marketing and operational strategies, the partners plan to provide differentiated, enhanced guest experiences, creating unique long-lasting impressions of the hotels. Targeting to open in Q4 2024, each of the three hotels will have its own design character with convenient amenities, offering guests a comfortable stay and the go-to option in the premium midscale segment.

The three hotel properties, currently known as WBF Honmachi, WBF Kitasemba East and WBF Kitasemba West, have a total of over 500 rooms and GFA of approximately 10,000 sqm. They are centrally located in the prime district of Honmachi Osaka with close proximity to Osaka Metro stations, and within walking distance to commercial districts and the renowned Shinsaibashi tourism area. The two largest terminal stations of Namba and Umeda are within two stops on the Midosuji line, with the Shin-Osaka Shinkansen station only five stops away. Future World Expo 2025, Japan's first integrated resort and casino, and Universal Studios are approximately 25 minutes away by train.

From left to right, WBF Honmachi, WBF Kitasemba East and WBF Kitasemba West
From left to right, WBF Honmachi, WBF Kitasemba East and WBF Kitasemba West

Gary Kwok, Founder and CEO of Axe Management, said: "We are very excited about the acquisition of this exceptional hotel portfolio with immense value-add potential. With flexibility in repositioning strategies, we will further invest capex and utilize our development and operational capabilities to transform these assets, creating a product that goes beyond expectations, driving performance and unlocking their true potential."

Sam Lau, Founder and Managing Partner, Axe Management, said: "We foresee attractive opportunities to emerge in selected regions across Japan and Asia in the coming months. Japan has had strong momentum and we expect this will continue in the foreseeable future. This investment underscores our commitment to Japan, where we plan to deploy more capital and make further acquisitions in the near future."

Due to their excellent location with proximity within a key CBD and tourist areas, the hotels are primed to capture both business and leisure demand from domestic and international visitors alike. According to the Japan National Tourism Organization, the number of inbound tourists in Q4 2023 has surpassed that of pre-pandemic levels, despite travel by Chinese tourists remaining more than 60% below the same period in 2019, where they were the largest inbound visitor group. Continued steady increase in demand is expected in 2024 and 2025 supporting future demand growth. Additionally, CBRE and STR show both ADR and RevPAR[1] have surpassed 2019 levels demonstrating strong industry momentum. These key factors amongst others propelled record investment volumes into the Japanese hospitality sector in 2023, from both domestic and international investors.



[1] "Average Daily Rate" and "Revenue Per Available Room", which are both standard metrics for hotel performance


Hashtag: #AxeManagementPartners

The issuer is solely responsible for the content of this announcement.

About Axe Management Partners

Axe Management Partners, with offices in Tokyo and Hong Kong, is a Pan-Asia multi-asset class real estate investment firm specializing in development, value-added and special situations opportunities. Axe Management was founded by visionary leaders forming a team equipped with decades of real estate experience based on a proven multibillion-dollar track record in projects and investments across geographies. Axe Management is dedicated to seeking out unique investment opportunities, leveraging deep regional insights to provide investors with access to high-potential ventures that are often beyond the reach of the broader market. With long-term trends driving growth in unique regional market segments, Axe Management creates significant value from its targeted strategies and partnerships throughout Asia.

Pool and Deck Design: How to Plan the Perfect Outdoor Living Space for Your Sydney Home

For many Australians, the backyard is where life happens. Summer barbecues, weekend swims and long evenings outdoors are all part of the lifestyle, ...

Is Solar Pool Heating Worth It? What Sydney Homeowners Should Know

There's nothing quite like a backyard pool on a hot Sydney day. But once autumn rolls in, many pools sit unused for months because the water is simp...

Planning a Luxury House Move: A Week-by-Week Timeline for Prestige Sydney Homes

Selling or buying a prestige home is a major milestone. Whether it's a waterfront residence in Birchgrove, a grand Federation home in Haberfield or ...

Downsizing or Upgrading Your Caravan? Here's How to Sell It Without the Hassle

Selling a caravan can feel like a major task, especially when you are unsure about its value, paperwork, or how to find a buyer. Whether you are dow...

The Best Overseas Adventure Holidays for Australians Who Love the Outdoors

Australia offers no shortage of incredible outdoor experiences, but sometimes the best way to satisfy your sense of adventure is to head overseas. A...

Cape Town Wine Shuttle: Winelands Tasting & Tours

Embark on an unforgettable journey through the picturesque Cape Winelands, where world-class wines and breathtaking scenery await. Our Cape Town Win...

Why Giant Rats Tail Grass Keeps Coming Back After Spraying

Giant Rats Tail Grass (GRT) is one of the most frustrating pasture weeds for farmers and lifestyle property owners. You spray an infested area, see th...

When Custom Cardboard Boxes Make Sense for Your Business

Custom cardboard boxes can be useful when a standard carton does not fit a product, packing method or presentation requirement particularly well. A ...

Virtual Livestock Fencing and GPS Tracking: Improving Visibility Across Cattle Properties

What Virtual Livestock Fencing Means for Modern Cattle Management Managing cattle across extensive properties requires more than knowing where anim...

Sydney Pawnbrokers Explained: How Hocking Your Car Actually Works

Sometimes you need cash, and you need it soon. If you own a car, you may already have a way to get it. That's what people mean when they say they've...

Moving Interstate from the Gold Coast to Brisbane (or Back)? What Removalists Wish You Knew First

Have you talked to anyone who’s done the move? They say the same thing: the drive up the M1 is the easy part. It's everything around it that catches...

Why the Spring School Holidays Are a Great Time to Visit Coffs Harbour

The spring school holidays are a good time to spend a few days on the Coffs Coast. The weather is starting to warm up, there is plenty to do outdoor...

What to Do When an Older Car Is No Longer Worth Keeping in Melbourne

Ever looked at another repair quote and wondered whether your old car is still worth the trouble? It is a common turning point for Melbourne motoris...

Your Baby's First Year: A Local Guide to Feeding, Sleep, and When to Get Extra Support

Ask ten parents in a Brisbane mothers' group how their baby is feeding or sleeping, and expect ten different answers.  Someone's baby sleeps throug...

Kitchen and Laundry Makeover Ideas That Don't Require a Full Renovation

Full kitchen renos are expensive — and most people don't actually need one.  They need the kitchen to stop looking like it's stuck in 2009, or they...

How Technology Is Reshaping the Modern Australian Commercial Kitchen

The commercial kitchen has always been shaped by technology. Refrigeration changed how ingredients could be stored, modern ventilation transformed k...

The Number on a Roller Blind Fabric That Nobody Explains

Somewhere in the fabric book, next to the colour name, there is a percentage. Three per cent. Five per cent. Ten per cent. Nobody explains it, most c...

What’s Trending in Men’s Jewellery This Father’s Day!

Finding a Father’s Day gift that feels personal, stylish and genuinely wearable is not always easy. While socks and novelty mugs have traditionally ...