Modern Australian
Men's Weekly

.

HKTB Drives Strong MICE Rebound Over 60 World-class MICE Events Secured, Solidifying World’s Meeting Place Appeal

New industry events span key sectors including aviation, education and architecture, medical sciences, I&T and financial services

HONG KONG SAR - Media OutReach Newswire - 2 August 2024 - The Hong Kong Tourism Board (HKTB) reports a strong rebound for Meetings, incentives, conventions and exhibitions (MICE) tourism in the first half of 2024.

Hong Kong received about 21 million visitors between January and June this year, about half of them stayed overnight. Among overnight visitors, MICE arrivals accounted for 700,000 visitors, which has recovered to about 80% of the level recorded in the same period of 2018, making MICE the fastest recovering visitor segment in Hong Kong.

The MICE sector serves to attract high-yield visitors to the city on top of enhancing Hong Kong's international image as the world's meeting place. Each overnight MICE visitor spent an average of HK$8,000 in town, which was about 20–30% higher than the average per-capita spending of all inbound travellers.

In 2023, MICE visitors were longer stayers, staying 3.7 nights on average, compared to the average of 3.2 nights for all overnight visitors. MICE tourism helped attract more international tourists too, evident by the fact that half of the overnight MICE visitors came from international markets, compared to 25% of all overnight visitors.

Over 60 world congresses, region's first trade shows and mega meetings, bringing in more than 180,000 inbound visitors

The impetus to grow the MICE sector is sustained. The HKTB has facilitated public and private sector bids for regional and international events, and helped secure over 60 large-scale international MICE events for Hong Kong slated for between 2024 and 2026, many of these are first time events for Hong Kong. The line-up of events is expected to attract more than 180,000 Mainland and international visitors.

The events span a wide range of themes and industries. On top of sectors where Hong Kong boasts unique strengths, such as innovation and technology (I&T), medical sciences and financial services, new themes of other sectors such as aviation, architecture, education are also trending among the latest event wins.

Notable wins include the triumphant return of ACM SIGGRAPH Asia 2025 after the last conference held in Hong Kong back in year 2013; and a number of the region's first conventions and exhibitions across different sectors, including SmartCon 2024 and Consensus Hong Kong 2025 of the I&T sector; and Super Terminal Expo 2024, Routes World 2025 and Airspace Asia Pacific 2025 & 2027 of the aviation sector. Prominent first-ever world congresses to be held in Hong Kong for the first time include World Cancer Congress 2026 and International Federation of Landscape Architects World Congress 2026.

These significant event wins not only solidify Hong Kong's status as the world's meeting place but also strengthen the city's leading status across these industry sectors.

Five strategies to step up promotion of MICE tourism

To maintain the growth momentum, the HKTB will continue to:

  • Make every effort to secure and bid for major international MICE events to be held in Hong Kong;
  • offer various funding schemes to support events of different scale and types, benefitting the trade, travel agents, hotels and more;
  • continue the proven targeted multi-pronged approach to boost MICE tourism growth through tailored programmes including the "Hong Kong Incentive Playbook" and the "Hong Kong Convention Ambassadors" programme;
  • enhance tourist' in-town experiences by arranging value added activities, from sightseeing tours to complimentary tickets to museums etc.., to showcase Hong Kong's tourism appeal on top of business fundamentals;
  • play up Hong Kong's unique advantages, especially as a "super-connector" for connecting international businesses with Mainland markets, in bids and publicity and promotions, highlighting the city's hardware advantages such as world-class venue facilities, and well-connected transport infrastructure.

List of Conventions & Exhibitions Secured
Theme/ Sector
Date
Events
(* first-ever in Hong Kong)
Highlights
Innovation & Technology
Oct 2024
* SmartCon 2024
Flagship tech event in blockchain field
Feb 2025
* Consensus Hong Kong 2025
World's most influential cryptocurrency and Web3 event with the longest history
Mar 2025
* IEEE Electron Devices Technology & Manufacturing Conference 2025
Conference in the field of electronic device technology and manufacturing, held by world's largest electronics technology and electrical engineering organisation
Dec 2025
ACM SIGGRAPH Asia 2025
World's largest annual conference for computer professional organisations
Aviation
Nov 2024
* Super Terminal Expo 2024
First edition in Asia of this flagship event gathering the world's aviation, air transport, transportation and logistics sectors
Sep 2025
* Routes World 2025
Significant international aviation trade event
Dec 2025 & 2027
* Airspace Asia Pacific 2025 & 2027
First edition in Asia for this exhibition on airspace management
Medical sciences
Nov 2024
* Asian Pacific Society of Respirology (APSR) Congress 2024
The largest scale and most influential congress on respirology in APAC region
Jun 2025
* International Society for Stem Cell Research (ISSCR) 2025 Annual Meeting
World's largest meeting in stem cell research and regenerative medicine across disciplines
Sep 2026
* World Cancer Congress 2026
World's largest anti-cancer conference
Finance and Insurance
Sep 2024
East Asian Insurance Congress
A significant meeting of insurance industry in East Asia
Oct 2024
GAMA LAMP Asia
Annual flagship event of the financial and insurance industry
2026
Worldwide Chinese Life Insurance Congress & International Dragon Award
The highly anticipated annual conference of the global Chinese insurance industry
Education
2026
Asia-Pacific Association for International Education Conference & Exhibition 2026
World-class exchange and convention for higher education institutions across the APAC region
Architecture
2026
* International Federation of Landscape Architects World Congress 2026
World-class event in landscape architecture


Hashtag: #MEHK #MeetingsandExhibitionsHongKong #events #TheWorldsMeetingPlace#conference #eventprof #MeetingsandExhibitionsHongKong #InternationalMeeting #InternationalConference #HongKong #BusinessEvents #Conferences #HKCA #HongKongIncentivePlaybook #upthegameforyourteam #incentivetrip #MICE

The issuer is solely responsible for the content of this announcement.

Private Booze Cruisers – The New Must-Have Toy for Cashed Up Millennials

Did you hear that your 30s are the new 20s? We’ve finally rocked up that adult money and now it’s time to play with it. I was going for a walk ...

Grinding & Jaw Soreness: Signs You Might Need Night Guards and How We Protect Enamel

Waking with a tight jaw, tender muscles, or a dull temple headache is more than a bad night’s sleep. Many Australians grind or clench their teeth ...

Circular Interior Design: Furnishing with Salvaged & Reclaimed Materials

Circular interior design is gradually making its way from niche circles into mainstream Australian homes. At its core, this approach revolves around...

Invisible Braces vs Traditional Braces: Which Is Best for Adults?

Straightening teeth as an adult is common in Australia, and the options are better than ever. The two main choices are clear aligners, also called i...

Smoking, Vaping, and Healing: How Nicotine Affects Sockets and What you can do About it

Nicotine and oral surgery are a poor mix. After an wisdom teeth removal in Sydney, your body needs a stable blood clot and steady blood flow to rebu...

Titanium and Bone: How Dental Implants Become Part of the Jaw

Dental implants replace missing teeth by anchoring a metal fixture in the jaw and fitting a crown on top. Their success rests on a biological event ...

Do Wisdom Teeth Really Make You Wiser? Debunking Old Beliefs

Wisdom teeth are among the most discussed teeth in dentistry, not because of their function but because of the myths that surround them. The name it...

How Long Do Dental Implants Really Last? The Facts Dentists Won’t Skip

Australians often ask one simple question before green-lighting treatment: how long will a dental implant actually last? The short answer is that th...

The Confidence Curve: Why Implants Change the Way You Carry Yourself

Losing a tooth is not just a physical change; it alters the way people see themselves and how they believe others perceive them. While dentistry has...

Why Reliable Air Conditioning Services Are Essential for Year-Round Comfort

Melbourne’s climate is known for its unpredictable swings—from scorching summers to chilly winters. This variability makes it crucial for homes ...

Expert Plumbing Solutions in Perth: From Hot Water Systems to Leak Detection

Plumbing is one of those things we often take for granted—until something goes wrong. From stepping into an unexpectedly cold shower to discovering ...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends m...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working af...

Partner Visa Pathways: Onshore vs Offshore Applications Explained

Choosing between Australia’s onshore and offshore partner visa routes affects timing, travel, work rights and budget. This guide explains the stru...

Serving Styles Compared: Buffet, Grazing, or Plated for the Office

Choosing how to serve food at a work function shapes the pace of the event, how people mingle and how smoothly the agenda runs. The right format dep...

5 Essential Tips for Hiring Gold Coast Plumbers

Finding the best plumber on the Gold Coast can be as complex as navigating a network of pipes, requiring an expert who is capable, reliable, and s...

Hidden Costs of Moving You Need to Budget For (And How to Avoid Them)

Moving house ranks among life's most busy experiences, and discovering unexpected expenses along the way certainly doesn't help with stress levels. Wh...

Understanding Australian Building Regulations: What Every Mornington Builder Wants You to Know

If you live on the Mornington Peninsula, you likely already feel the risk of bushfires,hot, dry summers, nearby bushland, and epic wind events. That...