Modern Australian
Men's Weekly

.

PropertyGuru Celebrates Singapore with "A Sense of Home" Campaign

SINGAPORE - Media OutReach Newswire - 7 August 2024 - As Singapore commemorates another year of independence, PropertyGuru, a homegrown property technology company, proudly unveils the "A Sense of Home" campaign, a heartfelt tribute to our nation's vibrant neighbourhoods and inspiring residents.


PropertyGuru
PropertyGuru's Scents of Singapore

Home is more than just a physical space; it's about the people, the community, and the memories that shape us. This campaign aims to showcase Singapore by spotlighting diverse experiences and references from the communities.

Anchoring this campaign are two key initiatives: "Scents of Singapore" and "Heartland Heroes".

Scents of Singapore: Discover the Fragrances of Singapore's Neighbourhoods
Scents of Singapore is a heartfelt tribute to our diverse communities, each with its own unique aroma. PropertyGuru visited various neighbourhoods, where residents shared the distinctive scents that define their areas. In partnership with Oo La Lab, these memories and emotions were translated into evocative fragrances:
  • Bedok: A blend of old money charms and kampung vibes, featuring notes of metal, cedarwood, and paper.
  • Jurong: Inspired by the district's chocolate factories, with notes of cacao, woody, and vanilla.
  • Ang Mo Kio: Reflecting its industrial character, with strong aromas of anise, tobacco, and birch tar.
  • Sengkang: Known for its park connectors, captured in a refreshing orchard floral fragrance.
  • Woodlands: Evoking the aroma of bustling bazaars, with hints of fried chicken, pepper, thyme, and oregano.
  • Yishun: Bold and energetic, combining citrusy notes of orange and bergamot with playful hints of rosemary.
  • Singapore's Monsoon Soil: A refreshing reminder of the garden city, featuring notes of ozone, rain, and fresh leaves.

Check out PropertyGuru's TikTok (@propertyguru) for the 'Scents of Singapore' street interview series to see if you agree with folks on the street! Search for these districts on PropertyGuru.com for a little surprise to find out more about the scents.

Honouring Heartland Heroes
'Heartland Heroes' shines a spotlight on local individuals who have made significant contributions to their communities. These heroes were crowdsourced and nominated across several channels and sources; including PropertyGuru's social media presence. Through an out-of-home (OOH) campaign across Singapore, we honour heroes like Alex, a Tampines barber with over 40 years of service, and Aunty Alice, possibly Singapore's last female cobbler. By recognising these unsung champions, we aim to foster a deeper sense of local pride and connection.

Meet PropertyGuru's Heartland Heroes:
  1. Ganesh Kumar, a gardener and the visionary behind Woodlands Botanic Gardens, has cultivated a green oasis, enhancing its biodiversity and community spirit.
  2. Bernard Ng, the owner of Ng Kim Lee Bakery at Beauty World, has been preserving the old-school charm of traditional Teochew pastries for the neighbourhood.
  3. Ang Kum Siong, a batik tailor in Holland Village, has been preserving traditional textiles since the 1970s.
  4. Skai, a Labradoodle, and its owner Adele bring joy to the Bukit Panjang community through Animal Assisted Intervention International.
  5. Mohammad Zaki, affectionately known as Alex by his kakis, is a barber at Scissors Plus who has served loyal customers in Tampines for over 40 years, making him a familiar face in the neighbourhood.
  6. Alicia Pulanco, a pet rescuer and feeder, dedicates her free time to rescuing and caring for Little India's stray pets.
  7. Priscilla Ong, founder of Project Love Lunch, has been selflessly giving to the Yishun neighborhoods through her initiative.
  8. Aunty Alice, possibly Singapore's only female cobbler, has been adding quaint charm to Tiong Bahru from her iconic hole-in-the-wall shop at Moh Guan Terrace for over 50 years.

"PropertyGuru has long been synonymous with homeownership, offering deep insights into consumer sentiments and preferences. But beyond the four walls, what truly makes a house a home? It's the vibrant communities, the scents that evoke cherished memories, and the profound sense of belonging. This National Day, we want to honour and celebrate the rich diversity, distinctive character, and heartfelt stories that make Singapore our beloved home," said Alex De Leon, Group Director of Consumer Marketing, PropertyGuru Group.

You can find out more about PropertyGuru's "A Sense of Home" campaign on its social media platforms – PropertyGuru's TikTok and Instagram (@propertyguru).

Hashtag: #PropertyGuru

The issuer is solely responsible for the content of this announcement.

About PropertyGuru Group

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 28 million property seekers to connect with over 46,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, ; home services platform, ; a host of proprietary enterprise solutions under , including , , , events and publications across Asia.

For more information, please visit: ;

The Cost of Converting a Shipping Container into a Liveable Space

Container conversions often require more planning and labour than expected Early costs include foundations, framing, and structural reinforceme...

Marriage Celebrant for Modern Lovers Who Want Something Different

Many couples today feel pressure to follow the same wedding traditions their parents or grandparents did. They might sit through long ceremonies that ...

Why Everyone’s Signing Up for Fitstop’s 6-Week Challenge (Again)

Hint: It’s not just for the gains. Somewhere between the endless TikTok fitness hacks and the unrealistic “30-day shred” promises, we forgot ...

The Mental & Financial Benefits of Minimalist Caravan Travel

Minimalist caravan travel has grown in popularity, not just for its practical appeal but also for the sense of freedom it brings. With the rise of c...

Sydney Property Lawyers: Your Complete Guide to Smooth Transactions

Navigating the Sydney property market can feel like traversing a minefield, can't it? The process, laden with legal jargon and complex procedures, o...

Electrician Perth: Your Go-To Guide for Home Electrical Safety

When it comes to keeping your home safe and sound, electricity is something you simply can't afford to ignore. Faulty wiring, outdated switchboards...

Why More Homes and Businesses Are Choosing an Electric Sliding Door

Convenience, aesthetics, and technology often go hand in hand when it comes to architectural choices. One solution that delivers all three is the el...

Real Estate Rubbish Removal That Keeps Properties Market-Ready

When it comes to real estate, presentation is everything. Whether it’s a property for rent or sale, first impressions count. Cluttered backyards, ...

Real Estate Rubbish Removal That Keeps Properties Market-Ready

When it comes to real estate, presentation is everything. Whether it’s a property for rent or sale, first impressions count. Cluttered backyards, ...

Ironman 4x4: Building Complete Suspension Systems for Australia

The name Ironman 4x4 resonates throughout Australia's 4WD community, particularly when discussing Ironman suspension solutions. This Australian bran...

Pontoon Boats - The New Must-Have for Luxe Canal Homes

If you are living on a canal in Australia, you are already living the dream. But living near the water without a boat is like owning a horse without...

Perth Airport Transfers: Choosing the Right Service

Touching down in a new city can be exciting, but let's be honest, it can also be a bit stressful. After a long flight, the last thing you want to wo...

How to Save Smart: Cheapest Travel Insurance for Schengen Visa without Cutting Corners

Picture this: you’ve found a last-minute flight to Milan, your hotel booking comes with breakfast and a rooftop view, and your itinerary is ready ...

Keeping Lone and Remote Workers Safe: Employer Duties and Practical Solutions

In Australia, thousands of employees work alone, in remote locations, or in direct contact with the public every day. While these roles are critical...

How Your General Dentist Supports Your Smile Over a Lifetime

A healthy grin is more than just a desirable feature; it reflects overall health, well-being, and self-esteem. Our oral health needs evolve from chi...

A Brighter Smile in Sydney: Expert Cosmetic Dentists and Veneers Solutions

A confident smile can open doors, boost your self-esteem, and leave a lasting impression. In Sydney, more people than ever are turning to cosmetic den...

How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...