Modern Australian
The Times Real Estate

.

Hong Kong Brands & Influencers Unite to Embrace Being Never Normal

HONG KONG SAR - Media OutReach Newswire - 26 November 2024 - Is Hong Kong back to normal? It's a question that continues to be asked of people who live in Hong Kong, and to those who visit Hong Kong.

It assumes that the city has not been itself in recent years.

Hong Kong Never Normal

However, Hong Kong has always been a vibrant and entrepreneurial city with unique quirks and idiosyncrasies that gives the city its soul. So to answer the question, no, Hong Kong is not back to normal because the truth is, Hong Kong has never really been normal.

Tired of the negative headlines, a ground-up private sector initiative launches today, uniting Hong Kong Brands & Influencers behind Hong Kong Never Normal; a new platform that kicks off with a campaign that celebrates the city's extraordinary spirit with over 100 stories across the initial phase.

PressReleaseTMPZ9Qqo7.jpg

Big and small brands, content creators and influencers with roots in Hong Kong have come together to share stories around people, places, culture, lifestyle and brands that embody Hong Kong's Never Normal essence. The @HKNeverNormal Instagram page will feature original and collaborated social content to engage and inspire conversations.

Joanne Lao, CEO of TBWA, the creative agency that initiated this campaign, said, "Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city. While this launch phase aims to build awareness, engage and ignite buzz, future phases will involve more collaboration activities with our 'Hong Kong Never Normal' community of brands, creators and influencers".

Supporting partners include home grown brands and start-ups across 12 industry sectors including art, beauty, entertainment, education, food and beverage, fashion, hotels, lifestyle, media, non-profit, retail, sustainability, technology and traditional Chinese medicine. Full list of partners below.

In addition, individuals and influencers from many facets of Hong Kong are generously sharing their Hong Kong Never Normal perspectives in support of the campaign, including film director/actor Stephen Fung, business influencer Allan Zeman, 5-time Olympic swimmer Stephanie Au, singer/songwriter Serrini Leung and comedians Jordan Leung and Vivek Mahbubani.

Be inspired by the energy, entrepreneurism and creativity of Hong Kong and its people. Visit Instagram @HKNeverNormal and the website hknevernormal.com

~ END ~

Final List of Assets included here:
Hong Kong Never Normal Thematic Video – H:30 ENG
Hong Kong Never Normal Thematic Video – V:30 ENG
Hong Kong Never Normal Thematic Video– H:30 TC
Hong Kong Never Normal Thematic Video– V:30 TC

NOTES TO EDITOR – PARTNER QUOTES & INFORMATION

Girish Jhunjhnuwala, Founder and Executive Chairman of Hong Kong based Ovolo Group said, "Nothing is ever 'normal' in Hong Kong – and that's what makes it so special. We should leave normal behind and take pride in the city's eclecticism. This is a positive, and accurate narrative for Hong Kong that is authentic and confident."

"Hong Kong is part of Animoca Brands' DNA and the essence of our identity. As pioneers of digital property rights in Web3, we've witnessed firsthand this city's extraordinary blend of resilience and innovation. That's why we're supporting Hong Kong Never Normal, which embodies the spirit of a city that adapts to change," said Evan Auyang, Group President of Animoca Brands.

According to Marco So, Co-Founder of Factiv, Hong Kong's innovative beauty startup, "This campaign reflects the spirit of our brand and our belief in coming together to support the city together. In developing our brand, we rejected the norms of gender and age specific skin care products, proudly making science based products in Hong Kong, for HongKongers, especially for Hong Kong's humid weather!".

PARTNERS
In alphabetical order

Official Brand Partners
Story Partners
Influencers/individuals
9GAG
A Spark of Madness
Allan Zeman @allanzeman
Animoca Brands
BeCandle
Chaotic Hong Kong Expats @chaoshongkong
Asiaray Media Group
Broken Finger Plus
Evelyn CHOI Wing Yan @evelynchoii
Easy Group
COA Hong Kong
Hong Kong Memes @hkmehmeh
Fleishman Hillard
Eu Yan Sang
Jordan Leung @69ranch
Fork Lore
Factiv
Serrini LEUNG Ka Yan @gwendolyn.spot
Greater Bay Media Entertainment (GBME)
Hotel ICON
Stephanie AU Hoi Shun @stephaniehsau
Hong Kong Community Foundation
Mil Mill
Stephen FUNG Tak Lun @stephenfungible
HYPEBEAST
MPS International Consultancy
Vian LIN Ka Wing @vian_vn
Index Game
N.I.P. Gin - Hong Kong Craft Distilling Co.
Vivek Mahbubani @funnyvivek
LKF Group
Pirata Group
Media OutReach Newswire
Pomme
Ocean Park Hong Kong
Rooftop Republic
Ovolo Group
Sleepyhead
South China Morning Post
The Lion Rock Press
TBWA\
The Savory Project
The Sandbox
Tuck Chong Sum Kee Bamboo Steamer Co.
Young Soy Gallery
Yuet Wo

Hashtag: #HongKongNeverNormal

The issuer is solely responsible for the content of this announcement.

Beer Label Design for New Breweries: Where to Start in 2025

Imagine a customer picking up your beer based purely on its striking label. In a crowded market full of craft brews and new brands, first impression...

Functional and Fashionable: The Rise of Ladies Workwear in Australia

A perfect change in the Australian workforce has been happening in recent days. Women are contributing a lot in the male-dominated workplaces. They ...

Concrete Trailer Pump for Sale: Your Ultimate Solution for Efficient Concrete Placement

In construction projects where efficiency, precision, and flexibility are paramount, concrete trailer pumps for sale stand out as an essential piece...

Exploring Different Types of Solar Panels: Monocrystalline, Polycrystalline, and Thin-Film

The demand for solar energy continues to grow as more Australians embrace sustainable energy solutions. A crucial step in transitioning to solar pow...

Common Mistakes in Food and Wine Pairing (And How to Avoid Them)

Pairing food and wine is often considered an art, but it doesn’t have to be intimidating. The right pairing can elevate a dining experience, while...

Wine Tasting 101: A Beginner’s Guide to Smelling, Swirling, and Sipping

Wine tasting is an art form that can seem daunting to beginners, but with a little knowledge and a lot of enthusiasm, anyone can master the basics. ...

How to Fix a Clogged Shower Drain: Tips for Homeowners

A clogged shower drain is a common household issue that can be both frustrating and inconvenient. Over time, hair, soap scum, and other debris can a...

Top Trends in Electric Recliner Sofas for 2024

Electric recliner sofas have taken center level in the world of furniture layout, combining consolation, comfort, and superior generation. As we pas...

Setting Up the Perfect Home Studio for Drummers

Creating the perfect home studio for drumming is a fulfilling project that goes beyond just having a space to practice. A well-designed studio can a...

Essential Guide to Surveying Services for Land and Construction

Surveying is indispensable in all land development, real estate transactions, and construction. The core of surveys, including metric geodetic and pre...

A Step in the Right Direction: Choosing the Best Nursing Shoes and Socks for Australian Healthcare Workers

Australian healthcare professionals need to work long hours for the people. They have to be on their feet in demanding situations. So, it will be ne...

Understanding Modern Art Movements – Surrealism, Cubism, and Beyond

Modern art movements have always challenged conventions, pushing the boundaries of creativity and expression. From the fragmented perspectives of Cu...

10 Classic Dumpling Recipes to Try at Home

Dumplings are a universal delight, found in cuisines across the globe. From delicate folds to rich fillings, these versatile creations bring people ...

10 Essential Strategies for Effective Branded Advertising Campaigns

In the fast-paced world of marketing, creating an impactful branded advertising campaign is key to standing out and forging meaningful connections w...

The Evolution of Real Estate Software – From Basic Tools to Advanced AI

The real estate industry has undergone a seismic shift over the past few decades, with technological advancements playing a pivotal role in transfor...

What is RPL in Australia?

RPL is Recognised Prior Learning and refers to skills you already have that can be credited for further study or learning. For example, previous c...

Why 1/4 Zip Jumper Is Trending

The 1/4 zip jumper becomes the new status symbol. Yes, people like them. So, they are in demand nowadays. These jumpers are simple garments with a z...

The Complete Guide to Downsizing Your Home

Making the decision to downsize your home is a significant life change that can feel overwhelming at first. Whether you're empty nesters looking to si...