Modern Australian
Men's Weekly

.

Fresh from France: Sustainable Apple Delights Mark Great Success in Singapore

SINGAPORE - Media OutReach Newswire - 14 January 2025 - INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Singapore with great success presenting its latest range of sustainable French apples for fruit lovers in Singapore to enjoy.



(Top) Interfel Singapore Roadshow, (Bottom) Interfel Singapore Kombucha Workshop
(Top) Interfel Singapore Roadshow, (Bottom) Interfel Singapore Kombucha Workshop

France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production is anticipated to drop to its second-lowest level of the century, primarily due to severe frost conditions in Eastern Europe, which will result in a total yield of just 10.2 million tons—a decline of 1.3 million tons compared to the previous year. In contrast, France's total apple production in 2024 remains relatively stable, projected at 1.463 million tons. This reflects a slight decrease from 2023 but represents a 2.5% increase compared to the three-year average, showcasing the resilience of French apple cultivation.

The outlook for specific apple varieties varies widely. While the yield of certain international varieties, such as Granny Smith and Fuji, declines by 26-27%, the production of club varieties and local selections remains relatively steady. For instance, Pink Lady, France’s third-largest variety, is projected to yield 164,000 tons, indicating a modest decline of 5%. Meanwhile, the crop of Jazz is expected to increase by 16%, and both Chantecler and newly introduced varieties are also continuing to grow.

For more than 25 years, French apple growers have proactively embraced innovative and adaptive measures. They are implementing sustainable agricultural practices such as precision irrigation, soil management, and environmentally friendly pest control to ensure the healthy growth of the trees and enhance their resilience. These methods not only protect the environment but also secure a sustainable supply of high-quality apples. Each apple not only tastes delicious but also embodies this commitment.

To introduce the authenticity of its produce and its process of responsible farming, INTERFEL hosted a series of annual activities in Singapore. The series of activities include French Apple Kombucha Workshop for influencers, consumer roadshow, and in-store samplings at major retail stores such as Fairprice, Giant, and Cold Storage. The activities happened from November 2024 until the end of January 2025 with great success.

With emphasis on sustainability, Interfel aims to expand their initiative by promoting diverse methods of consuming French Apples and supporting sustainability through various activities that offer versatile uses for French Apples, promoting health, and minimizing the environmental footprint—all while celebrating the varied culinary possibilities of this nutritious fruit.

These activities were a resounding success, drawing the participation of 25 local influencers in the French Apple Kombucha Workshop and reaching over thousands of consumers through in-store samplings. Consumers also enjoyed lively roadshow events featuring fun games and exciting prizes, making the experience both memorable and interactive. French apples are still in season and available at major Singapore supermarkets until April 2025.

Today, almost 1,300 French apple growers are committed to producing high-quality apples that are both environmentally friendly and rich in taste. Want to discover more delicious recipes and updates about French apples? Follow us on social media @FruitVegFromFR for the latest news and event information, letting you get up close and personal with this delightful and healthy offering from France!
Hashtag: #interfel #enjoyitsfromeurope #frenchapples #fruitvegfromfrance #argiculture #retail



The issuer is solely responsible for the content of this announcement.

Interfel, the Fresh Fruits and Vegetables Interprofession from France.

Interfel, the Fresh Fruits and Vegetables Interprofession, was established in 1976 and represents all aspects of the fresh fruit and vegetable sector, including production, cooperation, shipping, import, export, wholesale trade, distribution, and collective catering. As a private law organization, Interfel has been recognized as a national agricultural interprofessional association by French rural law and the European Union since November 21, 1996, within the framework of the Single Common Market Organization (OCM). The 15 members of Interfel are the national representative associations of the various professions in the sector.

An interprofessional advocates for the interests of the professionals it represents and provides advice to its members. With 75,000 companies and 450,000 direct jobs, including 250,000 seasonal workers, all trades in the sector are represented. (Source: Interfel, Sept. 2015).

Interfel is a platform for interprofessional dialogue, aiming to promote the sector and its professions and encourage the consumption of fresh fruit and vegetables. Its missions include understanding consumers and markets and adapting the supply of fresh fruits and vegetables to demand, discussing interprofessional agreements with public authorities, defining the sector's strategic orientations in research and experimentation, promoting and defending the sector on the national and international market, and implementing communication actions, including information and advertising.

#enjoyitsfromeurope #frenchapples

Pontoon Boats - The New Must-Have for Luxe Canal Homes

If you are living on a canal in Australia, you are already living the dream. But living near the water without a boat is like owning a horse without...

Perth Airport Transfers: Choosing the Right Service

Touching down in a new city can be exciting, but let's be honest, it can also be a bit stressful. After a long flight, the last thing you want to wo...

How to Save Smart: Cheapest Travel Insurance for Schengen Visa without Cutting Corners

Picture this: you’ve found a last-minute flight to Milan, your hotel booking comes with breakfast and a rooftop view, and your itinerary is ready ...

Keeping Lone and Remote Workers Safe: Employer Duties and Practical Solutions

In Australia, thousands of employees work alone, in remote locations, or in direct contact with the public every day. While these roles are critical...

How Your General Dentist Supports Your Smile Over a Lifetime

A healthy grin is more than just a desirable feature; it reflects overall health, well-being, and self-esteem. Our oral health needs evolve from chi...

A Brighter Smile in Sydney: Expert Cosmetic Dentists and Veneers Solutions

A confident smile can open doors, boost your self-esteem, and leave a lasting impression. In Sydney, more people than ever are turning to cosmetic den...

How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...

VR Training in Australia – Customer Service Risk Management

In today’s rapidly evolving workplaces, Australian organisations are turning to immersive learning tools like VR to handle specialised needs such ...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just abou...

Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

When it comes to electrical work around the home or business, not all electricians are created equal. In Sydney, particularly when you're dealing wi...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...