Modern Australian
Men's Weekly

.

So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

SINGAPORE - Media OutReach Newswire - 25 June 2025 - So Drama! Entertainment (So Drama!) and FLY Entertainment (FLY) have entered a strategic partnership to elevate media and entertainment content and production.

This partnership combines the creative strengths of both companies to develop compelling and locally resonant content—beginning with Kakee Originals. This proudly made-in-Singapore serialised video content is available on So Drama!'s newly rebranded entertainment and lifestyle app, Kakee.

So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

This creative collaboration is a bold commitment to homegrown storytelling. It features talents from FLY's esteemed artiste roster, with familiar faces such as Allan Wu, Carla Dunareanu, Edwin Goh, Irene Ang, Rachel Wan, Suhaimi Yusof, Chua Enlai, Patricia Mok and more. Audiences can catch them in series such as See You There, Then & Now, The Situation Report, and the upcoming The Office Survival Guide, set to launch later this year.

This partnership extends beyond casting to include co-investment in content, brand collaborations, and talent development. FLY's contributions in top-tier talent, production support and customised training for So Drama!'s talent pool will enhance the quality and reach of So Drama!'s flagship productions, bringing compelling storytelling to wider audiences.

With the FLY and So Drama! partnership, clients and sponsors can now leverage the strengths of both companies to create new business opportunities and better brand awareness through innovative media experiences.

Melvin Kuek, Executive Director at So Drama!, added, "We've been quietly cooking up this collaboration for a while now — and the timing couldn't be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment plaform. We're absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene."

"This partnership is more than just a content deal — it's a bold declaration. We're championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight," said Irene Ang, Founder & CEO of FLY Entertainment. "We're proud to co-create with So Drama! from casting and production to talent development. It's time our creatives take centre stage."

FLY Entertainment has also teamed up with digital casting platform IAmCasting to discover and cast vibrant personalities and influencers for So Drama!'s Kakee Originals series. This collaboration reflects FLY's commitment to embracing digital innovation and shaping the future of talent discovery and next-gen storytelling.

Get the free-to-download Kakee app on the App Store or Google Play: https://go.kakee.sg/SDE-FLY


Hashtag: #MOU #partnership #SoDrama #FLYEntertainment



The issuer is solely responsible for the content of this announcement.

So Drama! Entertainment

So Drama! Entertainment aims to deliver compelling content on air, on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit .

About Kakee

Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy, the more users listen, watch and play, the more they stand to win.

Get the free-to-download Kakee app now and follow @kakeesg on , , and for exciting rewards and experiences.

About FLY Entertainment

Founded in 1999 by Irene Ang, FLY Entertainment is Singapore's leading artiste management and entertainment agency. Representing a dynamic roster of top talents across film, television, theatre, digital media, and brand partnerships, FLY is known for discovering and nurturing some of Asia's most recognisable names in entertainment.

Beyond talent management, FLY offers full-service capabilities in content production, creative direction, brand partnerships, and event management — making it a one-stop hub for innovative and impactful storytelling.

Learn more at .

About IAmCasting

IAmCasting is a digital casting platform designed to revolutionise the way talents are discovered, cast, and connected across Asia's entertainment industry. Built for casting directors, producers, agencies, and brands, IAmCasting provides direct access to a growing pool of diverse talents — from actors and models to content creators and emcees.

IAmCasting simplifies the casting process while empowering talents to take control of their careers. Casting Reimagined.

Explore more at .

How Body Contouring Bundoora Helps Improve Shape And Confidence

Modern aesthetic treatments have made it possible to refine body shape without the need for invasive surgery. One of the most popular non-surgical o...

Why Plantation Shutters Are a Stylish and Practical Choice for Modern Homes

Window coverings play a major role in the comfort, privacy, and overall design of a home. Homeowners often look for solutions that provide both visu...

Why a Retractable Hose Reel Is Essential for Efficient Water Management

Managing hoses efficiently is important for both residential and commercial environments. Whether watering gardens, cleaning outdoor areas, or maint...

Best Ways to Trade In Your Old Tech for Cash in Australia

Upgrading your mobile is exciting, but many Australians are left wondering what to do with the device they no longer use. Instead of leaving it in a...

Why Doctors in Bundoora Play an Important Role in Community Health

Access to quality healthcare is essential for maintaining a healthy lifestyle and managing medical conditions effectively. Visiting experienced doctor...

Backyard Aesthetics Decoded: Mediterranean, Coastal, Retro, Rustic, and Beyond

Backyard design has come a long way from a patch of lawn, a barbecue in the corner, and a few chairs chosen purely for practicality. Today, outdoor ...

What Stops a Home From Feeling Flat-Pack Generic

There is nothing wrong with convenience. Flat-pack furniture, fast styling decisions, and online checkouts have made it easier than ever to furnish ...

5 Best Dental Clinics in Beecroft, NSW

The best dental clinics in Beecroft, NSW are Beecroft Smiles Dental Surgery, Beecroft Elegant Dental Clinic, McConnell Dental, Dentistry for Life, a...

Executive Recruitment: Finding Leadership Talent That Drives Organisational Success

Hiring the right leadership team can significantly influence the direction and performance of any organisation. Strong executives bring strategic thin...

Understanding the Importance of Abrasive Blasting in Industrial Surface Preparation

Surface preparation is an essential step in many industrial processes. Whether preparing metal structures, removing old coatings, or cleaning equipmen...

Farm Machinery Costs Set to Rise

With steep rises in fuel prices and the need for specialised maintenance, farm machinery costs are set to rise across Australia. The need for transpor...

Why an Employer Recruitment Agency Helps Businesses Build Stronger Teams

Finding the right employees is one of the most important responsibilities for any organisation. Businesses rely on skilled professionals who can con...

Why Quality Trailers Are Essential for Transport and Trade Businesses

Transportation plays a major role in industries ranging from construction and landscaping to logistics and agriculture. Businesses that frequently m...

Why Professional Car Removal Services Are The Best Way To Dispose Of Unwanted Vehicles

When a vehicle reaches the end of its useful life, owners often face the challenge of deciding how to remove it safely and responsibly. Old vehicles...

Why Professional Commercial Carpet Cleaning Matters for Modern Workspaces

Clean office environments influence how employees work, how clients perceive a business, and how long workplace interiors last. Carpets in commercia...

Why Hiring Removalists Makes Moving Easier And More Efficient

Relocating to a new home or office can be an exciting yet demanding experience. Packing belongings, organising transport, and ensuring that items ar...

The Importance of Hiring Local Lawyers in Melbourne for Business Protection

When it comes to protecting a business, the legal support you choose matters just as much as the decisions you make day to day. Working with lawyers...

Why Packaging Boxes Are Important for Product Protection and Logistics

Packaging plays a crucial role in modern commerce, ensuring that products are transported safely from manufacturers to consumers. One of the most wide...