Modern Australian
The Times

Better Than Normal Launches Integrated AI Marketing and Coaching System for Singapore’s Service Professionals

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Better Than Normal Pte Ltd, a Singapore-based brand strategy and AI marketing consultancy, is transforming how service-based professionals establish credibility, expand visibility, and generate qualified leads through a fully integrated approach combining AI automation, authority marketing, and structured execution.



Operating in a highly competitive market where financial advisors, property agents, consultants, and coaches vie for client trust, Better Than Normal addresses the critical need for scalable marketing solutions that retain a personal touch. The company's proprietary WhatsApp AI chatbot system, which is deployable in 24 hours or fully customised within 10 days, will automate client inquiries, pre-qualifies leads, and schedules appointments seamlessly. When paired with targeted content strategies and paid advertising, clients have achieved return on ad spend (ROAS) of 5-25x, with top-performing campaigns exceeding 40x.

At the core of the company's methodology is the AI-Powered Trust Funnel™, designed to convert prospects into clients through:

  • Authentic testimonial videos for social proof
  • Structured referral systems to encourage client advocacy
  • Authority content that addresses objections pre-sale
  • Strategic paid ads to attract high-quality leads
  • Tangible marketing assets such as books, media features, and branded communities
Better Than Normal operates on a Hybrid Coaching and Agency Model, providing both strategic guidance and execution support. Its team delivers comprehensive services including:

  • Lead generation advertising on Facebook, Instagram, TikTok & YouTube
  • Video podcast content production
  • AI automation marketing and workflows
  • Book publishing services
  • AI sales funnels setup
"Most are either a coaching business or a marketing agency. We're both. That hybrid gives our clients strategy and infrastructure under one roof," states Vicky Vaswani, co-founder of Better Than Normal Pte Ltd. This model caters especially to time-constrained professionals seeking measurable growth without the burden of managing in-house marketing teams.

Through its flagship platform GrowCast Show, Better Than Normal produces high-conversion interviews and video podcast marketing to help clients strengthen credibility, overcome sales objections, and build thought leadership on platforms including LinkedIn, Instagram, YouTube, and Spotify.

Hashtag: #BetterThanNormal #VickyVaswani #GrowCastShow #PressRelease #Singapore #AIMarketing #AuthorityMarketing #LeadGeneration #AIAutomation #WhatsAppMarketing #AIchatbot #DigitalMarketing #MarketingAgency #BusinessCoaching #TrustFunnel #ROAS #ThoughtLeadership #PersonalBranding #ClientAcquisition








The issuer is solely responsible for the content of this announcement.

About Better Than Normal

Better Than Normal is a Singapore-based brand strategy and AI marketing consultancy. Its mission is to help service professionals - financial advisors, realtors, coaches, consultants, and experts - build trusted authority, generate low cost and high quality leads, and scale with confidence through AI-powered sales funnels.

Diesel Shortage to Impact Trades and Contractors

Strait of Hormuz blockage affecting all major parts of trades and construction Trades and construction across residential, commercial and industria...

Why Holiday Home Owners Turn to Rental Management Agents

The Allure — and the Reality — of Renting Out Your Property Owning a holiday home is a dream for many Australians. Whether it's a beachside sha...

Why Finding Reliable Doctors In Bundoora Is Important For Long-Term Health

Access to quality healthcare plays an important role in maintaining overall wellbeing and managing health concerns early. Trusted Doctors in Bundoor...

Understanding the Different Types of Car Services: Minor vs Major

When it comes to car maintenance, one of the most important things every vehicle owner should understand is the difference between a minor and a maj...

How Superannuation and TPD Insurance Work Together

Superannuation is an essential part of financial planning in Australia. It is designed to provide individuals with income during retirement, helping...

Tiny Towns funding granted for Mt Hotham and Mt Buller upgrades

Alpine Resorts Victoria (ARV) has welcomed funding support from the Victorian Government’s  Tiny Towns Fund, with both Mt Hotham and Mt Buller se...

Locksmith Services: Why Professional Security Solutions Matter More Than Ever

Security is a critical concern for homeowners, businesses, and vehicle owners alike. Whether it involves protecting a property, replacing damaged lo...

Why Tooth Fillings Are Important For Protecting Damaged Teeth

Cavities and minor tooth damage are common dental problems that can worsen if left untreated. Professional tooth fillings help restore damaged teeth, ...

The Connection Between Visibility and Driver Confidence

Operating a vehicle safely requires an immediate, uncompromised stream of visual information from the surrounding road environment. A driver's decis...

Important Things To Know Before Starting An SMSF Setup

Planning for retirement requires careful financial decisions, and many Australians are now looking for more direct control over how their superannua...

Why Retail Cleaning Plays a Key Role in Customer Experience and Business Success

Professional retail cleaning services are an essential part of maintaining a welcoming, safe, and professional environment for customers and staff...

Simple Ways to Make a Commercial Property More Appealing to Buyers

Selling or leasing a commercial property isn’t just about listing the square metres, taking a few photos and waiting for the right person to appea...

What Café Owners Should Know Before Upgrading Their Display Setup

A café display fridge does a lot more than keep cakes cold and sandwiches fresh. It quietly shapes the way customers browse, the way staff move beh...

Creating a Backyard That Feels Comfortable All Year Round

A great backyard doesn’t need to be huge, expensive or perfectly styled. Most of the time, the spaces people actually use are the ones that feel e...

How Homeowners Can Make Smarter Energy Decisions Before Upgrading

Energy upgrades used to feel like something you only looked into after a power bill gave you a nasty surprise. These days, though, more homeowners a...

Why Retail CX Breaks During Peak Sales Events and How to Prevent It

Retail customer experience has become one of the most important drivers of revenue growth, especially during high-intensity sales periods. However, ev...

15 South Indian Dishes Everyone Should Try

If your only experience of "Indian food" is butter chicken and garlic naan, South Indian cuisine is going to feel like discovering an entirely new c...

What Every Homeowner Should Know About Roof and Drainage Maintenance

A home's roof and drainage system work together every day to protect the property from water damage. While many homeowners focus on visible areas such...