Modern Australian
The Times

Hang Lung Ignites Spring with the Second Phase of "66 and beyond" Anniversary Celebration

Portfolio-wide Signature Experiences Connect Communities with Localized Creativity

HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 8 April 2026 - Hang Lung Properties Limited (SEHK Stock Code: 00101) ("Hang Lung" or the "Company") today announced the second phase of its year-long "66 and beyond" anniversary celebrations, unveiling a series of nationwide campaigns across its Chinese Mainland retail portfolio, designed to connect communities and capture the vibrant spirit of spring.

Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration
Hang Lung ignites Spring with the second phase of “66 and beyond” anniversary celebration

The centerpiece of this phase is the "Taste of 66" (怦然春動) national campaign, featuring a curated collection of limited-edition bespoke ice lollipops. Drawing inspiration from the local cultural identity and architectural essence of each of Hang Lung's iconic "66" malls, the campaign creates tangible, exclusive moments that customers can emotionally connect with this milestone anniversary.

66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)
66th Anniversary City-Exclusive Series: Taste of 66 (Artist’s impression)

The celebratory momentum will continue with experiences that reflect the cultural connections by each property, to highlight a few, Riverside 66 in Tianjin is hosting the "Sweet Encounters" campaign along the historic pedestrian street with dessert-themed art installations and interactive experiences, complemented by a dessert market. In Shenyang, Forum 66 will champion community wellness by transforming its public spaces into a vibrant hub for sports activities, including a 3v3 basketball tournament and pickleball discovery sessions. Meanwhile, Center 66 in Wuxi is captivating visitors with its "Wonderlost in Spring" theme, transforming the mall into a fantastical world of spring adventure, featuring specially designed installations, performances and a series of interactive games.

Plaza 66, Shanghai: Echo Variation (Artist’s impression)
Plaza 66, Shanghai: Echo Variation (Artist’s impression)

Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, "The '66 and beyond' theme is a powerful expression of our evolution. We are moving beyond the traditional role of a landlord to become a dynamic platform for community engagement and cultural expression. Our focus is on creating curated experiences that resonate deeply with the unique character of each city. By transforming our properties into vibrant hubs of culture and connection, we create lasting value and enrich the lives of the communities we serve."

Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up
Grand Gateway 66, Shanghai: MINISO x JENNIE Pop-up

These vibrant retail activations are part of a holistic celebration that further embodies the "66 and beyond" spirit across Hang Lung's entire ecosystem. The initiatives complement the year-round hotel offers, which invite guests to celebrate the milestone with thoughtfully curated stay, dining, and wellness experiences at Conrad Shenyang and Grand Hyatt Kunming. As the anniversary year unfolds, the Company will continue to redefine the urban landscape, with further highlights to be announced in the coming months.

Appendix: Key Highlights of Hang Lung's Celebration Campaigns in the Mainland Portfolio

Mall / City
Key Initiative
Dates
All Mainland Malls
66th Anniversary City-Exclusive Series:
Taste of 66

April 11, 12, 18, 19
Center 66, Wuxi
Xu Beihong (徐悲鴻) Printmaking Art Exhibition at Center Residences: In collaboration with the Xu Beihong Art Museum, the master's limited-edition horse prints return to his hometown for the first showing in 2026
March 8 – June 7
Wonderlost In Spring: A magical spring adventure journey
March 27 – May 5
Grand Gateway 66, Shanghai
MINISO x JENNIE Pop-up: Nationwide debut of the exclusive collaboration
March 20 – April 19
Riverside 66, Tianjin
"Sweet Encounters": A month-long celebration of desserts
March 28 – May 5
Plaza 66, Shanghai
Echo Variation: Celebrating the 25th anniversary
April 10 – May 5
Olympia 66, Dalian
Wuzhen Theatre Festival Parade:
The acclaimed cultural parade
April 11, 12, 18
Palace 66, Shenyang
Multi-Sport Wellness Series: Zumba, comprehensive fitness challenge, and fencing
April 11, 12, 18, 19
Forum 66, Shenyang
3v3 Basketball League & Pro Pickleball Tournament: Major urban sporting events
April 13 – 19 and

25 – 26
Spring City 66, Kunming
Bafé Wondering: Partnership with "Bread Wander": A unique collaboration with a popular food IP
April 17 – 19
Parc 66, Jinan
Sweet Sips Market: A festival of delightful sweet beverages
April 30 – May 5
Heartland 66, Wuhan
Theatre Carnival: High-caliber theatrical performances
May 1 – 3
Basketball Series: Including an influencer-led challenge and a youth basketball tournament
May 30, 31

Center 66, Wuxi: Wonderlost in Spring
Center 66, Wuxi: Wonderlost in Spring

Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition
Center Residences, Wuxi: Xu Beihong (徐悲鴻) Printmaking Art Exhibition

Forum 66, Shenyang: 3v3 Basketball League
Forum 66, Shenyang: 3v3 Basketball League

Riverside 66, Tianjin: Sweet Encounters
Riverside 66, Tianjin: Sweet Encounters

Hashtag: #HangLungProperties

The issuer is solely responsible for the content of this announcement.

About Hang Lung Properties

Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong and Shanghai, the Company manages a portfolio of over 3.5 million square meters of retail, office, residential, and hotel properties across Hong Kong and the Chinese Mainland.

The Company's diverse portfolio in Hong Kong includes office towers and malls in prime districts, as well as luxury residential developments in prestigious areas. In the Chinese Mainland, under the signature "66" brand, the Company's mixed-use and retail developments are regarded as premium landmarks, strategically located in the hearts of key cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou.

The Company is recognized for pioneering sustainability in the real estate industry, with an MSCI ESG rating of AA and inclusion on CDP "A List" for Climate Change. The Company powers 90% of its operating properties in the Chinese Mainland with renewable energy, with a net-zero commitment by 2050.

At Hang Lung Properties – We Do It Well.

For more information, please visit .

Slushie Machine Hire for Events: What to Check Before Booking

There's a moment at every great event when guests stop what they're doing and just enjoy something. A slushie machine is often that moment. It draws p...

Why AS/NZS Certified Sunglasses Are Essential for Australian Kids

Australia has some of the highest UV radiation levels in the world. That's not a warning label exaggeration; it's a measurable, documented fact that s...

Why People Regain Weight After Weight Loss?

Losing weight is hard; keeping it off is harder; and regaining it after all that effort is something many people go through more than most realise. ...

10 Benefits of Having a Frozen Yoghurt Machine for Your Business

Frozen yoghurt is a commercially viable dessert option for a wide range of food service businesses due to its versatility, efficiency, and consisten...

Why Slurry Hose is Essential For High-Performance Material Transfer

Handling abrasive and dense materials efficiently requires specialised equipment, which is why a slurry hose is a critical component in industries ...

Why Coworking Spaces In Melbourne Are Transforming The Way Professionals Work

The modern workforce is evolving rapidly, with flexibility, collaboration, and efficiency becoming central to how people work, which is why a coworkin...

The Everyday Wear and Tear Most Warehouse Storage Systems Experience

The modern warehouse is a dynamic, high velocity environment where industrial storage structures are subjected to immense, continuous physical stres...

Why Pendant Lights Continue To Be A Popular Choice In Modern Interiors

Lighting has become an essential design element in modern homes, influencing both the appearance and functionality of interior spaces. Many homeowne...

How Whiteboard Supports Structured Communication In Work And Learning Environments

Clear communication and structured planning are essential in both professional and educational settings, which is why a whiteboard remains a practi...

How A Cardboard Box Manufacturer Supports Modern Packaging Needs

Packaging has become an essential part of modern business operations across retail, manufacturing, logistics, and e-commerce industries. Many busine...

How Pallet Racking Helps Businesses Improve Warehouse Operations

Efficient warehouse management depends on reliable storage systems that support organisation, safety, and productivity. Many businesses use pallet rac...

Why I/O Controller Is Essential For Efficient Industrial Automation Systems

Modern industrial systems rely heavily on automation and precise data exchange, which is why an I/O controller plays a critical role in ensuring sm...

Why Modern Traffic Management Systems Are Important For Safer Roads

Cities and industrial facilities increasingly rely on advanced Traffic Light System technology to improve road safety, traffic flow, and operationa...

How Structured eCommerce Web Design Influences Online Buying Behaviour

A strong online presence begins with effective eCommerce web design that prioritises both functionality and user experience. Businesses entering or...

What People Mean by “Alternative Doctor” And Why Expectations Around Care Are Changing

When people search for an “alternative doctor,” they’re usually looking for something specific, even if they haven’t fully defined it yet. I...

Why Does My Power Keep Tripping? Common Causes Explained by Electricians Sydney

The electrical system is the lifeblood of your home, powering everything from your phones to cooking utensils and more. But from time to time, your po...

Interstate Car Transporter Urges Buyers to Book Early

As the conflict in the Middle East continues to put increasing pressure on local fuel supply, Australian transport companies are experiencing increasi...

Digital Minimalism for Business Owners: Fewer Tools, Better Systems

Be honest. How many apps are open right now? One for scheduling, another for invoices, a third for customer notes, plus a spreadsheet someone email...