The rise of conflicted consumerism: Cost-of-living prompts consumers to weight up price versus principles in buying decisions
- 69% of global shoppers place price as top consideration in their buying journeys
- Yet, despite cost-of-livings pressures, 73% remain 'sustainably-minded' shoppers
- Next day delivery or fast format fulfilment tops 'sustainable' shoppers' eco vices
- 45% would pay more for fast fulfilment, but 26% would pay more for carbon-neutral deliveries
