the quiet rise of gender-neutral toys
- Written by Jason Bainbridge, Professor of Media and Communication, Head of the School of Creative Industries, University of South Australia
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own 'destination' section of stores rather than gendered toy aisles.Amid a downturn in global toy sales, Australia’s Toys ‘R’ Us stores going into voluntary administration and closure of the firm’s American and UK arms, a quiet...