Modern Australian
Men's Weekly

.

How Important is Page Speed for SEO?

  • Written by News Co

Page speed is a crucial factor when it comes to your website, in fact, it is so important that Google has made it a factor in how your site ranks. Google offers tools for developers and for webmasters to improve page speed. How do PageSpeed Tools from Google work and does the speed of your page affect your SEO?

PageSpeed Insights has not historically been a good tool. It was easy to find the information in that tool anywhere and using the tool did not indicate the speed of your page. Google has made changes and updates to the tool that have improved it significantly but that means that the tool is much harder to understand.




Mobile Site Versus Desktop Site

When you test a page’s speed, Google offers two separate scores, one for the desktop version and one for the mobile version. Google’s PageSpeed tool used to only measure the speed of the desktop site but since mobile usage has become more common Google now tends to test the mobile version first. With the PageSpeed Insights tool, a webmaster is provided a mobile speed which has been tested on a mobile connection. Many mobile users can only receive a 3G signal and even though the phone has a slower connection speed, the user still expects websites to load quickly. Sometimes the issue with the loading speed of a website is not about the site, it is about the connection speed of the WiFi. Desktop scores can be higher if a connection speed is higher with internet options such as light and fiber optics.

What is Page Speed?

Page speed relates to many factors including the performance of the website, the performance of the server, the web page that is being visited, the type of connection, the internet service provider, package and the processing power of the device as well as the browser being used. If someone is accessing a webpage on their smartphone, the speed of the page being loaded can be affected by the number of apps that are currently open on the phone.

Webmasters use Google PageSpeed Insights because it is a good tool. That was not necessarily true in the past but today’s version of this application gives plenty of information on the speed of a website loading. The tool lets you know all that there is to know about your page’s loading speed. If your page takes a long time to load it can affect rank, but the page must be completely usable once loaded to improve the score.

The speed of your page loading is measured in seconds and not points between 0 and 100. The tool PageSpeed will help you to improve the speed of your page but the score may not mean much in practical use. It is not clear whether Google measures the seconds it takes for your page to load or the core.

Google ranks your page by speed as follows: Time to interactive, speed index, first contentful paint, first CPU Idle, First Meaningful Paint and Estimate Estimated Input Latency. Speed scores are based on the algorithms of log normal distribution.

It is important to improve your site’s speed to improve your search rankings. The Google tool PageSpeed Insights helps by offering guides to best practices and improvements which are in priority of how they will impact the speed of your site. Although the score should not be something that you focus too much on, you should try to get yours over at least 50. The load time should be 3 seconds and very fast pages should load in 1 second.

A good server is useful because it compresses images and helps to keep everything simple so that your website speed improves. Smaller sites are okay on a shared server while larger business websites should host their sites on a custom server to ensure decent speed.

Page speed is important not only to Google, but to the visitors to your website. The reason is that most people do not want to sit around and wait for a page to load. If your website takes too much time to load, visitors are going to leave and go to another website that is faster and more efficient. If you want to have google and your visitors reward your site, make sure it loads quickly and use the tools that Google provides to measure speed and improve it.

Business

Driving Innovation and Reliability with a Professional Engineering Company Melbourne

Engineering is at the core of modern infrastructure, manufacturing, and construction. From the tallest skyscrapers to the most advanced energy systems, every project relies on engineering expertise to succeed. In...

Telematics: Driving Business Efficiency

Telematics, the clever combination of telecommunications and information technology, has evolved from simple vehicle tracking to become an indispensable tool for modern business efficiency. For companies operating fleets, mobile workforces...

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future operational costs. With various materials and forms available, navigating...

The Value of Professional Rubbish Removal Services

From everyday waste to bulky items like furniture and appliances, finding the right way to dispose of rubbish is not always straightforward. This is why professional rubbish removal services have become...

Why Ugly Websites Sometimes Outperform Beautiful Ones

In the digital age, we're constantly told that first impressions matter, and nowhere does this seem more apparent than in web design. However, a curious phenomenon challenges this conventional wisdom:...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effectiveness, a surprising number of small businesses in Australia...

This OT Week, Australia’s occupational therapists are done staying quiet

Occupational Therapy Week is typically a time to celebrate the difference occupational therapists make in people’s lives. But this year, many sa...

Melbourne EMDR Clinic Sees Growing Interest in Patients with Depression

Depression is a common mental health condition affecting around 1 in 7 Australians. It is typically diagnosed when an individual has experienced a p...

Proactive approaches to mental wellbeing

Life gets busy quickly. For many adults, each week is a constant mix of work commitments, raising kids, managing a household, settling bills, catching...

The Power of Giving Back: How Volunteering Shapes Your Mindset

To say the least, volunteering can maximally change the way you see the world. Period. When you step into someone else’s shoes, even for a few hours...

How to Level Up Your Workouts with Simple Home Equipment

Working out at home has reached the peak of its popularity. Whether you’re short on time or simply prefer the comfort of your own space, home traini...

How to Prepare Financially for Buying a Home

Buying a house is one of the biggest and most exciting money choices you'll ever make. It means you stop giving rent money to someone else and start b...

Why Choosing Local Lawyers in Brisbane Can Make All the Difference

When it comes to legal matters, your choice of representation can influence both the outcome and overall experience. Working with local lawyers in B...

Restoring Volume and Style with Human Hair Toppers for Women

Hair plays a significant role in confidence and self-expression, but thinning hair and hair loss can affect women at any stage of life. While wigs p...

Top Qualities of a Trusted Local Aircon Installer

Choosing the right air conditioning installer can make a big difference to your comfort, safety, and long-term energy costs. A properly installed syst...

Everything You Should Know About Double Chin Treatment

A double chin, medically known as submental fat, is a common concern that affects people of all ages and body types. Thanks to modern cosmetic proce...

The Modern Role of a Dentist in Oral and Overall Health

When most people think of a dentist, they imagine routine check-ups, cleanings, or cavity fillings. While these remain vital aspects of dental care...

Reliable Solutions for Gate Repairs and Emergency Fixes in Melbourne

Gates are more than just entry points to a property. They are essential for security, privacy, and convenience in both residential and commercial se...

Driving Innovation and Reliability with a Professional Engineering Company Melbourne

Engineering is at the core of modern infrastructure, manufacturing, and construction. From the tallest skyscrapers to the most advanced energy syste...

Telematics: Driving Business Efficiency

Telematics, the clever combination of telecommunications and information technology, has evolved from simple vehicle tracking to become an indispens...

5 Signs Your Pool Filter Needs Professional Cleaning

Is your pool water looking cloudy, your pump working overtime, or the jets losing pressure?  These are common warning signs that your pool filter mi...

Social Media: Is It Increasing Rates of Anxiety and Depression?

In today’s connected world, social media has become an integral part of daily life. Platforms like Instagram, TikTok, and Facebook offer opportuni...

Preventive Maintenance Tips for Hydraulic Equipment

Hydraulic equipment plays a crucial role in industries ranging from construction and mining to agriculture and manufacturing. Whether it’s powerin...

Choosing the Right LiDAR System for Your Project

When planning a project that relies on accurate spatial data, selecting the right LiDAR system is one of the most critical decisions you’ll make. ...